
Timeline
About me
Global Content & Marketing Coordinator at Benefit Cosmetics
Education

De anza college
2016 - 2019Business administration and management, generalI studied to achieve an AA to transfer in Business Administration. Courses I took while being a student at De Anza: Intro to Business, Business Law, Intro to Entrepreneurship, and Principles of Marketing.

Year up
2020 - 2021Project managementYear Up is an intensive, competitive technical training and career development program with over 250 corporate partners, graduating thousands of students annually across the nation. The program includes college-level courses, professional training, and a six-month internship.
Experience

Catholic charities of santa clara county
Oct 2016 - Feb 2020After school instructor• Assisted 20 students with assignments and arranged and lead daily activities to help increase students performance • Attended 40 hours of yearly training to help develop a safe educational environment

Latinas contra cancer
Oct 2019 - Sept 2020Patient navigator• Interacted and guided Cancer and Non-Cancer patients to local resources and health clinics • Assigned as a Spanish translator lead and provided Spanish translation to 30 calls a day to determine clients needs • Established best practices and maintained quality control of 100+ client documents to track upcoming client appointments and transportation needs

Benefit cosmetics
Feb 2021 - now- Assist the global team with international requests and administrative tasks such as granting platform access, data entry, and general communication with markets.-Collaborate with Always On (AO) team to generate digital assets that will contribute to high engagement on owned social media channels such as TikTok, Instagram, and Facebook. - Conduct market research and identify trends via our Emplifi, Tribe Dynamics, and Tubular platforms to help drive content creation and go to markets strategies.- Create and feed a GenZ trend tracker: monitor GenZ online and offline behavior and report on it on an ongoing basis.- Prepare research and participate in brainstorms to help strengthen our global influencer initiatives such as Club Pink (Benefit’s micro influencer program).-Assist in identifying top performing and new influencers via Tribe Dynamics, Influence Grid, and Tubular platforms in order to support growth in global market influencer programs.-Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creatingcomprehensive reports. Show less • Support the Marcom team in the ideation of launch campaigns and global activations across all channels to drive brand awareness, engagement, and consideration• Help the global team with markets & international requests (inc. platform operations)• Ideate best-in-class global influencer strategies and global influencer initiatives.• Analyse influencers deep dives to determine creator country of origin, brand fit, and growth potential.• Create and feed a GenZ trend tracker: monitor GenZ online and offline behavior and report on it on an ongoing basis.• Research competitive brands & digital activations on monthly basis – online and offline• Collaborate with Always On (AO) team to generate high-performing, globally relevant content• Participate in creative concept brainstorming and ideation• Create on-trend content that aligns with Benefit’s brand ideals• Conduct competitive research and analysis of trending content to help drive content creation• Analyse content trends on existing and emerging platforms Show less • Collaborate and create content for Always On a team that is dedicated to creating global social media content for 50+ markets • Research competitive social media trends on emerging platforms such as TikTok, Instagram Reels, and establish insight on Benefit brand Brainstorm concepts for campaigns and product launch with Creative, Public Relations, and Marketing Strategy teams, as well as create and produce content for the campaign and Always On toolkits • Work with copy team to provide copy for future assets that will be published on social media platforms Show less
Global Content & Marketing Coordinator
Jan 2022 - nowGlobal Marketing & Communications Coordinator
Aug 2021 - Jan 2022Content Creation Intern
Feb 2021 - Jul 2021
Licenses & Certifications
- View certificate

Cert prep: scrum master
LinkedinJan 2021 - View certificate

Building self-confidence
LinkedinNov 2020 - View certificate

15 secrets successful people know about time management (getabstract summary)
LinkedinNov 2020 - View certificate

Project management foundations: small projects
LinkedinMay 2021 - View certificate

Administrative professional foundations
LinkedinFeb 2021 - View certificate

The six morning habits of high performers
LinkedinFeb 2021 - View certificate

Photoshop quick tips
LinkedinApr 2021 - View certificate

How to create a perfect elevator pitch
LinkedinNov 2020 - View certificate

Sprinklr content creator pro
SprinklrApr 2021 - View certificate

Professional networking for career starters
LinkedinNov 2020
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