Experience

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  Bmt universitas muhammadiyah jakarta

  Jan 2012 - Aug 2012

  Research investigator

  Analysis, design and make a system for BMT UMJ Jakarta.

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  Pt bank syariah indonesia tbk.

  Jan 2015 - Mar 2015

  Transaction & remittance - student internship

  • Make a flowchart of Standard Operational Procedure for atm machine rules• Updated the data about Standard Operational Procedure in Transation Remittance Division• Design a monitoring system for TRE division.

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  Laboratory optimization models and system for decision support

  May 2016 - Jan 2017

  Research analyst

  • Group Research with lecturer• Do a scientific research• Review international paper and journals• Write a paper for international conference• Assistant lecturer to write a research book

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  Combiphar

  Apr 2017 - Oct 2017

  Data analyst

  • Developed new software project called "mocehat app‟ for consumer health-care as a data analyst.• Doing a research about best selling products on the market• Make a daily report about product sales• Input costumer reward points to system• Analyse the costumer requirements & make work flow for this project• Track costumer account to avoid fake account• Mapping the coverage area for mocehat app.

• 

  Jd.id

  Oct 2017 - Nov 2018

  Search engine product & operation

  • Data Analytic, research & benchmarking• Optimize keyword & CTR• Handling & develop search engine system and project• Navigate SERP on-page & manage on-site campaign• Optimizing on site and user experience• Doing search daily report & learnings, send it to all category and department heads.

• 

  Lazada

  Dec 2018 - Aug 2021

  Campaign management

  1. Owning, creating and maintaining creative campaigns and customers engagement activities across all channels: Mobile app, desktop & mobile site platform2. Focusing on strategy of campaign initiatives to increase merchandising, awareness, engagement, and conversion3. Analyze & Tracking campaign results, providing campaign learnings & report. Constantly improving campaign execution based on those learnings4. Handling & manage FMCG recurring campaign and super brand day such as Baby Wednesday, Toys & Games, project Lazada Baby Store, etc.5. Work directly with the category team and marketing channels to drive sales & revenue6. working closely with visual display staff and department heads to decide how goods should be displayed to maximise customer interest and sales.7. Plan category traffic optimization through Search, CRM and other channel Show less

• 

  Bukalapak

  Sept 2021 - Jul 2023

  1. Perform analysis and planning for bukalapak's new business initiative (SaaS Company - Omnichannel Product) 2. Lead churn, retention & resurrection strategy team to increase MTU, GMV & revenue growth3. Developing new business plan ideas as a new revenue stream for the company4. Be the point of contact for business specific matters related to data & sales channel 5. Manage & hands on for doing all matters related to campaign & marketing activity6. Monitoring revenue streams and identifying opportunities to increase profitability7. Monitoring acquired merchants performance Show less 1. Drive and manage growth-focused initiatives specialized on B2B project.2. Coordinate with relevant teams to manage promotions, marketing exposure, and participation in campaigns.3. Liaise and collaborate with various stakeholders from different functions to ensure alignment.4. Drive and improve transactions & add to cart conversions by identifying customer behaviour, pain points and development opportunities.5. Use data to propose and implement solutions and potential growth areas that will lead to improvement in key business metrics6. Identify partnership opportunities for B2B sellers by doing data analytic & benchmarking7. Analysis the benefit & compensation plan for B2B potential sellers as a partner Show less

  • Senior Marketplace Innovation Specialist

    Mar 2022 - Jul 2023

  • Growth Strategy Specialist

    Sept 2021 - Mar 2022
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  Tix id

  Jul 2023 - Apr 2024

  Growth specialist

  1. Develop new strategy for customer acquisition and activation2. Conduct analyses, look at funnel drop-offs and changes, build models and forecasts, and enhance growth strategy.3. Develop, execute & analyze product marketing/campaign strategies, as well as deliver experiment (A/B testing) campaigns through all marketing channels (In-App, Digital Marketing, Email, WhatsApp)4. Create creative visuals/promotion materials & brief, develop & optimize marketing channel and content strategies5. Managing acquisitions budget and monitoring achievement, to suggest new initiatives/ improvements that can be done to achieve goals Show less

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  Shopee

  Apr 2024 - now

  Budgeting & planning - demand planning