John Faircloth

Experience

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  Transparent Digital Marketing - CJI, Inc

  Jun 2012 - Jan 2019

  Digital Marketing Consultant

  Transparent Digital Marketing Services. Senior Digital Marketing Strategist Cowboy Jungle, Inc. (CJI), Winston-Salem, NC | 2013 – 2019 • Spearheaded SEO and PPC strategies for five websites, propelling gross sales growth and reducing digital expenses. Increasing the GAP was the primary focus of my job.• Delivered double-digit NI growth exceeding 100% within three years by optimizing marketing efficiency and execution. • Placed AlegriaShoes and WonderWink on page one of SERPs for hundreds of high-volume keywords, driving significant brand visibility and sales. • Led efforts to adopt trend-driven strategies for increasingly competitive marketplaces, leveraging tools such as Moz, Ahrefs, SEMrush, and other analytics systems. Lihat lebih sedikit

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  Social Moxy

  Jun 2012 - Jun 2014

  VP, Sales Agent

  • Designed and marketed digital products to small and mid-sized businesses, including mobile websites, SEO services, and social media strategies. • Developed performance-based pricing strategies and managed implementation to expand the company's digital footprint. Minority stock holder of SOCIAL MOXY, INC

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  Wildfire

  Sept 2014 - Jan 2015

  Digital Marketing Strategist

  Strategy Specialist: • Under the guidance of co-owner Brad Bennet, I developed a Digital Marketing division for Wildfire that included SEO, programmatic buying, PPC, and various other strategies. This role required a strong understanding of the ever-evolving digital landscape and the ability to adapt quickly to new trends and technologies.• As a Strategy Specialist, I analyzed client data and developed customized strategies to help them achieve their marketing goals. This involved thoroughly researching industry trends, competition, target audience behaviors, and other relevant factors. Using this information, I would create comprehensive plans incorporating various digital marketing tactics designed to increase brand awareness, drive website traffic, and generate leads or sales.• One of my key responsibilities as a Strategy Specialist was monitoring our campaigns' performance and making adjustments as needed. This required a keen eye for detail, an analytical mindset, and the ability to communicate any changes or updates effectively.Search Engine OptimizationTargeting and Retargeting across channels and devicesSearch Targeting Keyword and Contextual ResearchA/B and Multivariate testing Lihat lebih sedikit

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  Digital Strategist Consulting

  Jan 2019 - now

  Digital Strategist

  Key Accomplishments • Led a comprehensive digital strategy that increased digital revenue by 150% in 18 months, generating millions in revenue annually for mid-sized e-commerce clients. • Successfully reduced Google Ads daily spend from $1,200 to $500 within nine months while improving performance and ROI. • Scaled organic traffic for multiple websites, including driving monthly visitors from 30,000 to 70,000 within three years for Alegria and from 3,000 to 12,000 for WonderWink in two years. Sockwell growth was exponentially more significant, starting with 10,000 organic visitors and reaching 116,000 monthly users in 4 years. • Guided team productivity and cohesion through mentorship, significantly improving department deadlines and project delivery.Senior Digital Marketing Strategist Sockwell USA, Chattanooga, TN, and Winston-Salem, NC | 2019 – 2024 • Built a unified digital framework for a new e-commerce website, including overseeing SEO, PPC campaigns (Google/Bing Ads), display targeting, and new technologies. • Achieved 25-35% annual revenue growth for four consecutive years through strategic optimization of digital marketing resources. • Enhanced operational efficiency by restructuring vendor relationships and implementing advanced tools, such as YOTPO for reviews, SEMrush for analytics, Mountain CTV, and Klaviyo for email marketing. • Played a pivotal role in aligning marketing goals with the company’s overarching revenue objectives, including preparations for a future acquisition strategy. Lihat lebih sedikit