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Sara Channell

Sara channell

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location of Sara ChannellThe Hague, South Holland, Netherlands
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Followers of Sara Channell479 followers

  • Timeline

  • About me

    Project manager with 20 years international experience

  • Education

    • Wijnacademie

      2004 - 2004
      Vinoloog van de wijnacademie wine theory and tasting examination

    • University of stellenbosch

      1995 - 1997
      Bachelor of arts german, french, political science

    • Icm opleidingen & trainingen

      2021 - 2021
      Project management project management diploma

    • Ncoi opleidingen

      2007 - 2008
      Nima marketing a marketing diploma

  • Experience

    • Distell

      Jan 1995 - Jan 1998
      Tour guide

      This was my part-time job whilst I was studying. Conducting wine tastings and cellar tours for tourists in one of the biggest wine cellars in South Africa (then still known as Stellenbosch Farmer's Winery).

    • Cape wine academy

      Jan 1997 - Dec 1997
      Lecturer

      Part-time Lecturer for Preliminary Wine Course at tertiary institutions such as hotel schools

    • Raisin social limited

      Feb 1998 - Mar 2000
      Employee sales department

      Customer service, logistics, orders and invoicing

    • Great grapes wine

      Mar 2000 - Dec 2004
      Product manager

      • Accompanying key clients on buying trips to South Africa• Part of wine buying team

    • Joostenberg bistro, deli and events venue

      Apr 2005 - May 2006
      Marketing and export manager

      • Responsible for marketing, export and local sales

    • Poot agenturen

      Sept 2006 - Mar 2009
      Sales representative

      • Client portfolio throughout The Netherlands• Supplier relations

    • Oud reuchlin & boelen b.v.

      Apr 2009 - Oct 2010
      Brand manager

      • Managing marketing budgets for key brands • Portfolio management • Setting sales targets and activities for a bigger (25 people) commercial team• Managing media relations

    • Poot agenturen

      Oct 2010 - Dec 2011
      Supplier relations

      • Portfolio management for 70 suppliers – strong negotiation skills to get the best deal for both the client and the producer• Manage marketing budgets per brand• Setting sales targets and activities for a small commercial team• Managing media relations

    • Wines of south africa limited

      Jan 2012 - May 2021
      Market manager the netherlands

      • Write and implement market and communications plan - with focus on environmental and social sustainability goals• Budget management • Event management – from customized masterclasses (20 persons) to trade shows (300 persons)• Media and trade relations – establishing and maintaining a network of key stakeholders.• Communication – newsletters, press releases, website and social media• Accompanying trade and media relations on trips – England and South Africa• Presentations at hotel schools and other tertiary organisations Show less

    • Nwo (dutch research council)

      Jun 2021 - Aug 2022
      Project management officer

      Project management for Social Sciences and Humanities grants• Administrate grant awards• Monitoring and evaluation of awarded projects• Communicating with project leaders• Workgroup member for monthly plenary sessions

    • Non-profits

      Oct 2022 - Mar 2023
      Interim project officer

      Interim project officer for various projects in the non-profit sector, ranging from contracts with Gemeente Den Haag to PUM Senior Experts.

    • Pum netherlands senior experts

      Apr 2023 - Dec 2023
      Project officer (interim)

    • Centre for professional learning - universiteit leiden

      Dec 2023 - Mar 2024
      Program coordinator (interim)

    • Pum

      Apr 2024 - now

      • Project Officer

        Oct 2024 - now

      • Project Manager Partnerships

        Apr 2024 - Oct 2024

  • Licenses & Certifications

    • Nima marketing a

      Ncoi opleidingen
      Jan 2008

    • Project management

      Icm opleidingen & trainingen
      Dec 2021

  • Honors & Awards

    • Awarded to Sara Channell
      Wine Woman of the Year Perswijn Magazine Dec 2017 Awarded the title of Wine Woman of the Year for my PR skills in promoting wines from South Africa by a leading wine trade magazine in The Netherlands.