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Jennifer Burns

Jennifer Burns

location of Jennifer BurnsMiami-Fort Lauderdale Area

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  • Timeline

  • About me

    Your Marketing Partner

  • Education

    • Maryland Bankers Association

      -
      Graduate, Maryland Banking School

      Maryland Banking School is a three-year program offered by the Maryland Banker's Association. The curriculum centers around technology and bank operations, leadership and management, economics and bank financial management, credit, sales and marketing.

    • CUNA

      -
      Financial Management School

    • University of Baltimore

      -
      M.A. Publications Design

      The Pub Design program focuses on the integration of words and images to create innovative communications strategies and solutions. Writing, editing, web design and graphic design are the cornerstones of the program.

    • University of Maryland

      -
      B.A. Economics

  • Experience

    • Bank of America

      Jan 1988 - Jan 1996

      Management Trainee; branch/retail assignments; regional marketing role; staffing task force member.

      • Assistant Manager

        Jan 1993 - Jan 1996

      • Various

        Jan 1988 - Jan 1993

    • Federal Reserve System

      Jan 1996 - Jan 2000
      Business Development

      Coordinated public relations efforts, events, conferences and trade shows for the Baltimore branch; Managed program development, promotion and training for the annual Fed Challenge competition for high school and college students; Provided financial analysis and marketed FRB services to financial institutions; Managed regulatory and operational compliance for de novo financial institutions.

    • Glass Jacobson Wealth Advisors

      Jan 2000 - Jan 2001
      Marketing Director

      Led all marketing and PR activities, including updating corporate identity, community relations initiatives and web site development.

    • Market USA Federal Credit Union

      Jan 2001 - Jan 2003
      VP Marketing

      Led all marketing and business development activities, including SEG management across the eastern U.S. and managing the credit union's MCIF (CRM) database.

    • We Florida Financial

      Jan 2004 - now

      Contract position supporting the credit union's strategic initiatives. Define strategy and provide leadership across Marketing, Sales, Business Development, Business Services, Advertising, Public Relations, and Mortgage Origination functions.Reporting to the CEO, I was responsible for achieving the credit union's growth goals for loans, deposits and membership. Led the Sales, Business Development and Support Operations functions. Created centralized sales and fulfillment teams to increase loan production and improve processing time. Partnered with South Florida businesses to position the credit union as a trusted resource and increase membership.

      • Director of Organizational Performance and Strategy

        Jan 2018 - now

      • Chief Marketing Officer

        Jan 2008 - Jan 2018

      • VP Sales

        Jan 2004 - Jan 2008

    • AmpliVI

      Jan 2015 - now
      Creative Director

      Providing social media and marketing solutions for businesses and non-profits in the U.S. Virgin Islands.

    • 17 North

      Jan 2019 - now
      Owner

      Giving business owners the tools to grow and break out of the "we've always done it this way" mindset.- Marketing planning and development- Fractional CMO- Day-to-day marketing support- Brand audit / brand voice development- Focus groups- Marketing automation- Strategic planning sessions- Social media strategy and management- Writing and editing- CDFI and LID grant writing and consulting- Process improvement and efficiency- Workshop facilitator- Hashtag strategy- Business development- Sales incentives / sales audits- Call center efficiency- Credit union field of membership expansion Show less

    • FI Strategies, LLC

      Jan 2019 - now
      Senior Consultant

    • CU Strategic Planning

      Jan 2020 - now
      Senior Strategist

    • ACT Leadership

      Jan 2023 - now
      Marketing Consultant

  • Licenses & Certifications

    • Google Analytics Individual Qualification (IQ)

      Google
      Mar 2016

    • Certified Strategic Marketing Executive

      CUES
      Jan 2013

    • Competent Communicator

      Toastmasters International

  • Honors & Awards

    • Awarded to Jennifer Burns
      2018 Diamond Award CUNA Marketing & Business Development Council Mar 2018 The Diamond Awards recognize creative excellence and outstanding results in credit union marketing.
    • Awarded to Jennifer Burns
      2016 Diamond Award CUNA Marketing & Business Development Council Mar 2016 The Diamond Awards recognize creative excellence and outstanding results in credit union marketing.
    • Awarded to Jennifer Burns
      Best Practices Award for Operational Efficiency CUNA Operations, Sales & Service Council Sep 2006 Recognized for improving operational efficiency by centralizing new account, loan and support functions.
    • Awarded to Jennifer Burns
      Consumer Education Award Maryland Bankers Association Aug 1998
    • Awarded to Jennifer Burns
      Competent Toastmaster Toastmasters International May 1998

  • Volunteer Experience

    • Social Media Manager

      Issued by Hillsboro Lighthouse Preservation Society on Jan 2009
      Hillsboro Lighthouse Preservation SocietyAssociated with Jennifer Burns

    • Volunteer

      Issued by Florida Democratic Party on Nov 2018
      Florida Democratic PartyAssociated with Jennifer Burns

    • Golden Mirror Awards Judge

      Issued by CUES on May 2015
      CUESAssociated with Jennifer Burns

    • Community Relations Board

      Issued by City of Deerfield Beach on Jan 2007
      City of Deerfield BeachAssociated with Jennifer Burns

    • Sales & Service Council

      Issued by League of Southeastern Credit Unions on Jan 2006
      League of Southeastern Credit UnionsAssociated with Jennifer Burns

    • Marketing Committee Member

      Issued by Maryland & DC Credit Union Association on Jan 2002
      Maryland & DC Credit Union AssociationAssociated with Jennifer Burns

    • Membership Directory Co-Chair, Education Committee Member, Scholarship Committee Member

      Issued by Reisterstown-Owings Mills-Glyndon (R-OM-G) Chamber of Commerce on Jan 2000
      Reisterstown-Owings Mills-Glyndon (R-OM-G) Chamber of CommerceAssociated with Jennifer Burns

    • Pitch In For Progress Project Leader

      Issued by Baltimore County on Jan 2000
      Baltimore CountyAssociated with Jennifer Burns

    • Academy of Finance Mentor

      Issued by NAF on Jan 1999
      NAFAssociated with Jennifer Burns

    • VP Public Relations

      Issued by Toastmasters International on Jan 1997
      Toastmasters InternationalAssociated with Jennifer Burns

    • Educational Partnership Mentor

      Issued by Howard County Public Schools on Jan 1992
      Howard County Public SchoolsAssociated with Jennifer Burns