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Ivana Poku

Ivana Poku

Followers of Ivana Poku991 followers
location of Ivana PokuUnited Kingdom

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  • Timeline

  • About me

    Author of Motherhood - The Unspoken • Founder of Mumsjourney • Motivational Speaker • Maternal Mental Health Advocate • Award-Winning Mentor. As seen in @Forbes @BBC @TODAY @HuffingtonPost @TheGuardian and more.

  • Education

    • Presov University in Presov (Slovakia)

      2008 - 2010
      Doctor of Philosophy (PhDr.) Advertising Effectiveness

      The thesis deals with analysis of various commercial posters and by exploringtheir influence on recipient. This analysis comparing used psychological strategies(their similarity and their divergences), formal appropriateness and meanings of posters,with special attention on their most noticeable elements (positive and negative).Research studies efficiency of this aspects on a sample and also correspondence between theoretical analysis and reality. Thesis consists of 3… Show more The thesis deals with analysis of various commercial posters and by exploringtheir influence on recipient. This analysis comparing used psychological strategies(their similarity and their divergences), formal appropriateness and meanings of posters,with special attention on their most noticeable elements (positive and negative).Research studies efficiency of this aspects on a sample and also correspondence between theoretical analysis and reality. Thesis consists of 3 main parts: 1. Theory of advertising effectiveness2. Research; working with 8 various posters and a sample of 50 people; observing their behaviour, focusing on their subconscious reactions. Used methods: memory tests and association tests.3. The final conclusion, which comprises two dimensions: 1. explicit description of what attributes are within advertising text effective, which are ineffective and why 2. answer on the question how should advertising text creator proceed to make the advert effective Show less

    • Presov University in Presov (Slovakia)

      2003 - 2008
      Master’s Degree Communication and Media Studies

      • Theoretical knowledge, practical skills and abilities required for work in various types of media and marketing institutions • Acquired skills are focused on spoken and written word in all language levels and wide range of styles, which can be applied in media and marketing communication

  • Experience

    • Stormbrand Ltd

      Jun 2013 - Jan 2017

      • Marketing and Creative Strategy • Cooperation with the Social Media Agency • Managing Marketing Calendar, creating online competitions, special offers and graphics in cooperation with the graphic designer• Reviewing Google Analytics• Website Management• Brand development, website traffic growth, website UI and advertising revenue• Strategic consulting including business plan and sales strategy development• Content Management • Adding new products to the website, managing the product categorisation, managing the content on Tesco, Ebay and Amazon market places• Training in the field of Digital marketing• Creating the google titles, meta titles and meta descriptions• Customer care, providing help and advice to customers• Communicating with customers via telephone and email• Handling customer complaints or any major incidents

      • Head Of Marketing

        Sept 2013 - Jan 2017

      • Intern - E-Commerce Manager Assistant

        Jun 2013 - Aug 2013

    • Mumsjourney

      Jan 2017 - now

      • Author

        Feb 2017 - now

      • Maternal mental health advocate

        Feb 2017 - now

      • Blogger, Writer

        Jan 2017 - now

  • Licenses & Certifications

    • Certified NLP Practitioner and NLP Life coach

      Auspicium & Transformation Academy
      Feb 2020

  • Honors & Awards

    • Awarded to Ivana Poku
      Best Business Women Awards 2019 - Oct 2019 Shortlisted as a finalist in Best Business Women Awards 2019 in Best Blogger.