Matt Hansink

Experience

• 

  Xerox, Advanced Document Systems

  Jul 1996 - Oct 1998

  Manufacturer’s Representative
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  QRate.com, MovieCentral.com

  Nov 1998 - Feb 2002

  Co-Founder, Vice President of Business Development

  Created MovieCentral.com, a community-based entertainment destination site that was an innovator in fully exploiting personalization technology to provide accurate and unbiased recommendations of media titles based on the user’s individual tastes.

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  New Mexico Museum of Natural History Foundation

  Feb 2004 - Jan 2008

  Marketing Manager, Development Associate, Marketing Manager

  Managed all aspects of fundraising and marketing. Supervised the Foundation’s IT systems; created NaturalHistoryFoundation.org, including creation and implementation of an online store and online membership transactions such as donations and ticketing. Collaborated with Paul Allen’s Vulcan Inc. on the creation and opening of the $6M permanent exhibit: STARTUP: Albuquerque and the Personal Computer Revolution.

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  Caldera

  Jan 2008 - Dec 2010

  Development Director

  Managed all marketing, public relations, events and fundraising (through grant writing, individual donations and corporate and government support). Caldera is a nonprofit arts organization founded by Dan Wieden of Wieden+Kennedy advertising in Portland. Caldera services reach 10,000 underserved Oregon students and an international selection of professional artists. Business offices are at Wieden+Kennedy and Caldera owns $12M performing arts center on 120 acres in the Central Oregon Cascade Mountains. Show less

• 

  Bridge Partners

  Jan 2012 - now

  I am responsible for the Content and Product Marketing Practice at Bridge Partners, one of the largest and fastest-growing independent tech and cloud consulting firms in the world. My team serves as subject matter experts and resources for project teams, clients, and company leaders. We develop IP, ensure deliverable quality across our client footprints, and manage onboarding and ongoing training and skills development for our writers, designers, project managers, analysts, and more. I work closely with project leaders and company executives on new, high-profile client relationships, establishing suitable project scope and assembling the right talent to deliver excellent results at the pace and scale our clients demand. My clients include Microsoft, AWS, Intel, AMD, Dell, HPE, Oracle, F5 Networks, and dozens of cloud, IoT, security, and sustainability ISVs, SIs, and unicorns. • Content strategy & execution• GTM strategy & execution• Product Launch• Industry content marketing• Product storytelling, messaging and positioning• Value proposition development• Ideal Customer Profile/persona development• Partner, channel strategy & activation• Market insights, competitive research, segmentation & analytics• Thought leadership programs• Events strategy & execution (incl. virtual)• Digital, demand gen, & campaign marketingAbout Bridge Partners:Bridge Partners is a people-focused, customer-driven consulting firm that helps organizations transform to drive revenue growth, adapt to change, and create customer value.At Bridge Partners, we are growth leaders for the world's largest and most innovative tech and cloud companies. We grow revenue, activate channels, accelerate pipelines, and create value. Our team delivers excellence for our clients by sustaining a flexible, caring, and modern workplace where our people can be themselves and do their best. Show less

  • Solutions Director, Content & Product Marketing

    Jan 2022 - now

  • Principal, Content Marketing

    Oct 2019 - Dec 2021

  • Senior Manager

    Jan 2012 - Oct 2019