Experience

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  Ikea

  Sept 2006 - Jul 2008

  Customer services co-worker
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  Lancaster university

  Sept 2008 - Nov 2012

  Student

  Studying modules; principles of marketing, principles of economics, management, market research, supply chain marketing, consumer behaviour, language of advertising, corporate communication, advertising simulation, advertising, digital marketing, strategic marketing, brand strategy, advertising research, integrated communications, e-commerce management.

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  Kirklees council

  Jun 2009 - Oct 2009

  Marketing officer

  Worked as a marketing officer through the summer of 2009; tasks included organizing the Party in the Park concerts. This required an analysis of target market and making recommendations on acts to perform which would gain the biggest attendance. I researched other seasonal concerts to ensure that Kirklees had an attractive offer for teenagers. I worked with a communications firm to develop a clear branding and communications strategy for the events including using and monitoring social media. I managed a team of 8 people at the concerts and compiled an evaluation of the concerts which I presented to the leader and management team of the council.Additionally I produced a tourism brochure for Pennine Yorkshire which involved writing copy, planning pictures and layout. This required liaising with council and external contacts and negotiating with suppliers and advertisers to produce a product which would attract visitors to the area. Show less

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  Co-operative financial services

  Sept 2010 - Apr 2011

  Student university project

  Worked on a live project with The Co-operative Insurance on a digital marketing campaign that could be implemented into their campaign for new car insurance. The project included carrying out research; both primary and secondary, also suggesting recommendations and making creative ideas for these recommendations. The project finished with a presentation and a 500 page report for the client which they marked at 85% (high 1st), and decided to implement my recommendations into their current campaign. Show less

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  Asda

  Aug 2011 - May 2015

  Programme and project managed the rollout of click and collect at all Asda supermarkets and Asda Livings landing 160 schemes in 8 weeks. Led the design conception and development of grocery collection lockers and landed the proof of concept with follow up for rollout Led a number of high profile projects within grocery home shopping at Asda House including the first U.K. grocery remote click and collect

  • Grocery Click & Collect Project Manager

    Jun 2013 - May 2015

  • New Space Project Analyst

    Aug 2011 - Jun 2013
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  Walmart

  May 2015 - Oct 2016

  International ecommerce development manager

  Consulting on best eCommerce practice across Walmart International markets consulting on strategy, proposition and defining the Walmart International customer proposition.

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  Morrisons

  Oct 2016 - now

  Responsible for sales growth, estate expansion, customer service, Click & Collect ops model and growth, van routing & geography in Online store pick Responsible for media income through Morrisons.com. Leading a team of media specialists. Reviewed and updated the entire media process doubling income YoY Responsible for strategy, operating model and implementation of Home Delivery into our Morrisons stores

  • Senior Online Manager - Store Pick Programme

    Mar 2020 - now

  • Online Manager - Media Income

    Nov 2018 - Apr 2020

  • Online Manager - Stock Pick

    Oct 2016 - Nov 2018