Experience

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  Xo tours

  Sept 2012 - Nov 2013

  Tour guide

  -Take tourist on the motorbike on the sightseeing & foodie tours around Saigon, showing them the culture, historical and contemporary heritages, letting them try the most famous street food dishes & connecting them with local Vietnamese experiences.

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  Business english club, foreign trade university, vietnam

  Sept 2012 - Aug 2014

  External affairs department

  -Event organizing: from financial support (sponsorship seeking, budget managing, operation optimizing) to marketing (event communication, ticket selling, university partnership) & hosting (logistics, on-the-date management, after-event evaluation).-Internal building: hosting bonding activities for internal members & organizing sharing sessions from the expert guests to develop internal team capacity.

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  [email protected]

  Mar 2014 - Jun 2014

  Project leader

  -Support to get the license from TED to legally organize the event.-Lead the team of 30 members and to ensure end-to-end project management, from content development, to financial plan, marketing communication, event logistics & post-event evaluation, all has to strictly follow TED global team's requirements.

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  Sme mentoring 1 on 1 and networking program

  Jun 2014 - Mar 2015

  Executive board member

  Main tasks:-Connect mentors (big enterprises) and mentees (small and medium enterprises) to build a consultancy network, helping start-ups to grow & enterprises to expand.-Organize networking events to share business cases & experiences.

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  Bosch vietnam

  Jun 2015 - Sept 2015

  Human resources intern

  *Recruitment Scope:Search for potential candidates for open positionsShortlist CVs and input data into the systemMake cold calls with candidatesSearch for and connect with potential candidates for certain functions/industries to expand the network.Support consultant team with other recruitment activities*Compensation and benefits Scope:Support direct supervisor to manage timesheet systemManage sport program for HCMC associatesOther related tasks assigned by direct supervisor. Show less

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  Procter & gamble

  Nov 2015 - Nov 2015

  Trainee of p&g ceo academy 2015

  -Be selected among thousands applications to participate 1-week training & workshop.-Experience what it’s like to lead a multi-billion dollar business through case studies, fieldwork, and team challenges-Receive Leadership Training from senior P&G executives who have worked all over the globe-Get coaching and mentoring from seasoned P&G managers -Learn from P&Gers through the Career Panel and Networking Breakouts-Immerse myself different departments through real-experience modules Show less

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  Quintessentially

  Apr 2016 - Jan 2017

  Elite account lifestyle manager

  -Manage the relationship with a select group of high-value Quintessentially Members; ensuring high individual engagement, satisfaction, loyalty, retention and perception of value.-Act as their primary contact and to proactively communicate with them on a day to day basis.-Strengthen each relationship by deeply understanding each Member’s unique lifestyle, preferences and needs, and to ensure services offered are personalized and of the highest quality.-Cultivate a strong relationship with the suppliers, strategic brand partners and clients to drive revenue and build brand awareness.-In the leadership team of 2 biggest events: Tinh Ca Lam Phuong in Singapore (with Paris By Night crew) & Echelon Vietnam 2017 (with e27 Singapore team). Show less

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  Nestlé

  Jun 2017 - Mar 2024

  -Responsible for the complete development and implementation of annual business strategy & plan (ICP&E) for MAGGI Professional (OOH) Business, to inline with overall MAGGI Strategy and target annual growth.-Responsible for the achievement of agreed volume/value sales, shares and spending objectives by working with cross functions (CCSD, Supply Chain, Sales,...) & implementing marketing strategies and promotion programs of products.-Define I&R roadmap in 2020 & 2021 and execute the launching of new products per business plan.-Manage total Maggi OOH portfolio (includes products sold mainly in OOH channel), uncovering consumers and brand insights to help develop marketing programs/initiatives by market & consumer visit-Manage the campaign/activities for MAGGI OOH business & monitor marketing mix to track achievement of the pre-determined objectives of the brand.-Assess market research/survey results, monitor competitor movements, analyse market trends, propose relevant strategies and action plans.-Manage the PFME budget for brand(s) and category profitability-Manage basic culinary training materials for sales team.-Help handling consumer queries and product complaints. Show less -Plan and control the development and implementation of short and long term marketing strategies towards achieving planned sales, profit and market share objectives to ensure growth of the MAGGI Professional (OOH) business.-Plan and execute the culinary strategy and marketing programs, both short and long term to become the leader in strategic categories of Savoury Solutions - Bouillons, Soy Sauce, Oyster Sauce, Powders.-Understand customer and consumers' habit, attitudes and motivations and translate into inspiring insights and a compelling brand plan to drive competitive advantages-Build C2C (Chef-to-Chef) model with joint activities/events with relevant chef and trade associations-Develop sales and channel plans, customer /consumer programs to increase consumption moments and market share-Innovation and Renovation - Develop and launch products within pipeline framework, backed by customer/consumer insight and needs-Assess market research/survey results, monitor competitor movements, analyse market trends, propose relevant strategies and action plans.-Manage the PFME budget for brand(s) and category profitability-Manage basic culinary training materials for sales team Show less

  • Brand Manager

    Mar 2022 - Mar 2024

  • Junior Brand Manager

    Apr 2020 - Feb 2022

  • Assistant Brand Manager

    Oct 2018 - Mar 2020

  • Marketing Assistant

    Nov 2017 - Sept 2018

  • Organization Development Assistant

    Jun 2017 - Oct 2017
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  Nestlé professional

  Apr 2024 - now

  Regional category manager

  -Scale up New Business Models for AOA markets, focusing on maximizing potential of B2B2C "Made with" opportunities.-Development of Capability program content for NP Sales teams and Chefs.-Roll-out of Value Added Dairy Range