Experience

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  Isuzu philippines corporation

  Aug 2008 - now

  Position Highlights:Creation of Isuzu D-MAX Team: Initiated the association of the model to sporting activities like biking to further push the sales of the D-MAX in younger market. The Isuzu D-MAX Team was formed in 2011 with a small group of top performing bikers competing in downhill and cross country biking. Since its establishment, the team has seen multiple podium finishes and in 2014 it ventured into triathlon races and added actor/triathlete Matteo Guidicelli in its pool of members.Motor shows and Displays: Manages Isuzu motor shows like the CAMPI Motor Show and Auto Focus Display, design directions and discussions with contractors and other suppliers. These motor shows are all designed to increase brand awareness and generate sales for the dealerships. Media Test Drive and Road Trips: Plan and organizes various media test drives for different Isuzu LCVs and even light trucks. Introduce the models in different forms like 4x4 driving, family and lifestyle drives. All along creating continued publicity for the vehicle model on a monthly basis.Also Includes:- Press Release & Speech Writing, Interview and Press Conference guide- Product Launches and Press Conference- Media article monitoring, Analysis and Reporting- Media Vehicle Scheduling & other Media Relations- Works closely with EXCOM in all company media representation / relations / invitations- Works with Product Planning and Sales Team in creating brand/model directions for new products- Company Newsletter, submit quarterly articles to Isuzu Motors Limited Japan Newsletter- Photo coverage and article creation on special fleet customer turn-over ceremonies Show less Position Highlights:Redesigned and optimized the company website: Responsible in giving the company website a fresh new look by overhauling and revamping the site. Previously the site was not as user friendly as it is today and has no means of measuring the analytics of the site. Studied the content and put to minimal to increase speed in loading, initiated the “Isuzu Kababayan” program targeting the OFW visitors of the website.Isuzu Digest Newsletter: Handled content creation and layout of the quarterly company newsletter to be distributed to all dealerships nationwide. Includes writing the content articles, graphs and newsletter design. This function has been carried over to current position and has seen a serious improvement in content and design compared to past issues. As a result, dealers appreciated the revised version as well as the information written. Now, the newsletter is a staple in all dealer showroom lounge area.Development of Isuzu Merchandise: Developed new products that are useful to the vehicle owners and bears the Isuzu branding. Creation of e-product catalog for easy dealer viewing and ordering process.Also Includes:- Development of ad campaign, materials and collaterals to be used by the Sales Group.- AVP and TVC planning and execution for new models or company anniversary. Show less

  • Corporate Communications Officer

    Feb 2012 - now

  • Advertising Officer

    Aug 2008 - Feb 2012