Frank Defrasne

Experience

• 

  AXA Luxembourg / Banque Ippa & Associes

  Jan 1999 - Jan 1999

  Marketing Assistant
• 

  Anysteel

  Jan 2000 - Jan 2001

  Marketing Analyst

  Contribute to the development and the launch of an online marketplace for steel industrials.- Analyze business needs through market research and customer/prospect interviews.- Write Market & Customer Requirement Documents and discuss product enhancement solutions with the Development team.- Follow up on product development, conduct tests and write user’s manuals.- Create internal and external communication documents.

• 

  GALIAN

  Feb 2001 - Nov 2003

  Marketing Specialist

  Collect and analyze data to present a global vision of the company, market and competition to the Board of Directors. Handle all aspects of external and internal communication, including Web.- Perform market research, competitive intelligence and statistical surveys.- Provide solid data and organize internal workshops to elaborate the triennial strategic plan.- Implement marketing plans and create internal and external communication documents.

• 

  Centre National de Sous-Titrage

  May 2004 - May 2006

  Translation, Localization and Subtitling

  Translate dialogs, proofread and create subtitles of TV shows and movies for hearing impaired.

• 

  Hydro Mobile

  Jun 2006 - Dec 2009

  Marketing Analyst

  Provide a global vision of the competitive environment and market opportunities. Handle all aspects of communication, events, Web Marketing, advertising and press.- Perform market and competitive analysis, serving as decision-making groundwork for management.- Translate customer and business needs into product requirements for the R&D team.- Manage all areas of offline and online communication.- Gather information from various technical and business sources and write press articles.- Organize events, including tradeshows and seminars. Show less

• 

  Self Employed

  Jan 2010 - Apr 2011

  Marketing Specialist

  As a self-employed consultant, I worked with construction companies in North America and with clients in various industries to:- Obtain thorough understanding of markets, customers, competition and regulations to identify and size market opportunities.- Develop communication strategies, both online and offline. Design and develop Web sites for five construction rental companies.- Help organize a distribution/sales network.

• 

  Urban Decay Cosmetics (L'Oréal Group)

  Apr 2011 - Mar 2014

  Marketing and Merchandising Manager Europe and Middle East

  - Adapt and implement marketing plans in regional markets.- Develop and run merchandising updates both in store and online. - Manage a 1.5 million EUR marketing budget. Forecast, run and measure ROI for every promotional campaign.- Establish the brand in 170 new stores in 5 new countries.- Organize press events and answer the needs of press organs.

• 

  FD Consulting

  Apr 2014 - Mar 2016

  Marketing Specialist

  As a self-employed consultant, I worked with construction companies in North America and with clients in various industries to:- Obtain thorough understanding of markets, customers, competition and regulations to identify and size market opportunities.- Develop communication strategies, both online and offline. Design and develop Web sites for five construction rental companies.- Help organize a distribution/sales network.

• 

  Amadeus

  Apr 2016 - Aug 2020

  - Understand market needs, competitive landscape, and customers’ requirements. Manage the product roadmap accordingly.- Communicate clear product vision to maintain the bridge between business and builders. - Product Owner of a scrum team of 9 persons.- Report on product evolutions and RIO to stakeholders and manage all KPIs related to product performance, quality, etc. - Analyze customer requirements, configure test environments, organize and support tests and go-live. - Support airlines migrating to Amadeus system during all phases of the project. Responsible for defining the direction, objectives and approach to communicating the Airline IT offer to Amadeus' airline customers.This involved planning and sourcing visual and verbal content for online and offline marketing campaigns, including the design, copywriting, editing, production and distribution of various marketing materials and media outlets.

  • Product Manager and Product Owner

    Jul 2019 - Aug 2020

  • Implementation Engineer

    Dec 2016 - Jul 2019

  • Marketing Campaign Manager

    Apr 2016 - Dec 2016
• 

  Orange Business

  Apr 2021 - now

  Facilitate change management efforts to address resistance, identify opportunities for improvement and ensure successful adoption of new organization and new ways of working. As a Scrum Master / Team Coach for two teams within an Agile Release Train (ART), I facilitate Agile processes as well as cross-team collaboration in and outside the ART train.My role is to support team effectiveness, coach and mentor ART train members on Agile practices, leadership, and personal development. Also, a major part of the succes in this role consists in coordinating regularly with roles like RTE, PO, PM and BO to identify needs, solve impediments and track progress

  • Transformation Manager and Release Train Engineer

    Jan 2024 - now

  • Scrum Master / Team Coach

    Apr 2023 - now

  • Program Manager Cloud

    Jan 2022 - Oct 2024

  • Product Owner/Project Manager for Google Cloud Platform Practice

    Apr 2021 - Jan 2022