Laura De Barrio Merino

Experience

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  Dialogistica

  Feb 2007 - Dec 2014

  As a branding specialist and marketing strategist, I spearhead the creation of innovative concepts for brand experiences, as well as the design and redesign of both new and established brands. My expertise extends to crafting unique platforms for consumer and client engagement. I've had the privilege of collaborating with esteemed corporations such as British American Tobacco, Pernord Ricard, FIFA/Conmebol, Colgate-Palmolive, Pfizer Latin America Region, and Johnson & Johnson.My areas of expertise include:Research and trend analysis to inform strategic decision-making.Branding strategies that resonate with target audiences and drive brand equity.Conceptualization and oversight of immersive brand experiences.Effective internal and external communication strategies to engage key stakeholders.Cultivating brand ambassadors to amplify brand messaging and advocacy.Strategic shopper marketing initiatives to enhance consumer engagement and drive sales. Show less As a strategic consultant specializing in corporate communication processes, both internal and external, I focused on engaging key stakeholders effectively. My responsibilities included:Developing internal communication strategies for organizational innovation projects and product launches to ensure alignment and engagement among internal teams.Implementing public relations plans to enhance dialogue and foster commitment among key stakeholders, including employees, investors, and the broader community.Managing organizational communications during emergencies, incidents, or crises to maintain transparency and uphold the organization's reputation Show less

  • Strategy Director

    Apr 2009 - Dec 2014

  • Senior Brand Strategist

    Feb 2007 - Apr 2009
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  Universidad Central de Venezuela

  Jan 2010 - Aug 2011

  Advertising & PR Professor

  As a professor of Advertising and Public Relations for students at the School of Social Communication, my role was to equip students with theoretical tools to excel in the field of corporate communications. I emphasized the evolving landscape of contemporary society, heavily influenced by digital logic, to prepare students for the dynamic nature of the industry.

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  Room23

  Jan 2015 - now

  With a track record in strategic brand planning and communication across diverse global markets, I craft comprehensive communication strategies that drive successful product launches and engaging platforms. From conceptualizing brand identity to executing strategic communication plans, I am dedicated to push the boundaries of creativity.I’m use to conducting in-depth trend analysis and strategic foresight to capitalize on emerging opportunities.At Room 23 I have had the privilege of collaborating with renowned brands such as Oreo (Peru, Costa Rica, Colombia, Chile), Bimbo (Latin Central), Danet Shake, Actimel, Oikos, Danonino (Spain), Evian (Japan), Fresh Step (Mexico, Puerto Rico), Salus (Uruguay), Green Jay (USA), EnfaGrow (Mexico), Bon Brill (Colombia), Puma Energy (Paraguay), Supan (Ecuador) and have also provided services to esteemed clientele in Argentina including L’Oreal, Huggies, Kotex, Poxipol, Yogurísimo, Serenito, Levité, Villavicencio, among others. Show less As head of digital communication for leading consumer brands, my role encompassed:Crafting strategic presentations to drive brand objectives.Developing comprehensive performance reports to evaluate campaign effectiveness.Establishing benchmarks and conducting thorough competitive analyses.Managing online communities across various platforms including Facebook, Twitter, YouTube, and websites.Devising and implementing digital advertising strategies on platforms such as Facebook and Google.Collaborating with multidisciplinary teams and fostering strong client relationships. Show less

  • Head of Strategy

    Sept 2015 - now

  • Digital & Social Media Planner

    Jan 2015 - Aug 2015