Norbert Horvath

Experience

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  Alexandra Group (www.alexandra.hu)

  Oct 2007 - May 2010

  The Alexandra Group used to be the largest bookstore chain, publishing company and e-commerce store in Hungary. After spending 6 months as an Online Marketing Assistant, I was promoted to Online Marketing & E-commerce Manager and was tasked to run all online marketing activities for the e-commerce business.Key Accomplishments:● Established PPC marketing (Google AdWords) at the company as a core part of the digital strategy. This channel had an average ROI of 600%, making it one of the most profitable for the company.● During my tenure, the e-commerce channel grew by 110% in terms of revenue generated.● Project managed the development of a new e-commerce website in 2008. Show less

  • Online Marketing & E-commerce Manager

    Jul 2008 - May 2010

  • Online Marketing Assistant

    Jan 2008 - Jul 2008

  • Marketing Intern

    Oct 2007 - Jan 2008
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  Evolution Digital

  Oct 2010 - Apr 2011

  PPC Marketing Specialist

  Evolution Digital is an online marketing & web design agency based in Co. Dublin. As the agency's first dedicated PPC specialist, I was responsible for running Google Adwords (since rebranded as Google Ads) campaigns for all existing PPC clients and setting up the account for new ones.● Successfully rebuilt some existing Google Adwords accounts, which improved Quality Scores, increased conversion volume and reduced ad spend.● Achieved significant (100%-400%) improvement in key metrics (number of clicks, CTR, conversion rate, ROI) for the managed accounts.● Helped with the go-to-market for clients with an international audience, setting up campaigns in new regions, like the USA, Canada, Australia, China and the Middle East. Show less

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  The ASG Group - Accelerating Sales Growth Ltd.

  Apr 2011 - Dec 2013

  Inbound Marketing Manager

  The ASG Group is a specialist B2B sales consulting company based in Dublin. As the company's only marketing professional, I managed all aspects of marketing (including online and offline as well), with the focus on lead generation through inbound marketing.Key Accomplishments:● Generated qualified leads which resulted in new business won with top Irish companies and even several Fortune 500 organisations.● Achieved top 3 rankings in Google for several key search terms.● Increased overall website traffic by over 250% in less than 2 years. Show less

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  AIB

  Jan 2014 - Nov 2015

  SEO Specialist

  As AIB's first dedicated SEO specialist, I was responsible for devising SEO strategies for all AIB websites (including both the retail and the business banking site) and managing all SEO projects (including technical, on-site, local and off-site SEO).Key Accomplishments:● Recovered the organic search visibility of AIB’s new Personal Banking portal in 2014 following a poor website migration.● After a successful recovery, the website's organic search traffic increased by an average of 65% and its organic traffic share by nearly 80% year-over-year.● Played a key role in making SEO a core part of AIB’s digital strategy, proving the value of SEO to upper management. Show less

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  Avvio.com

  Jun 2016 - Jun 2018

  Avvio is a software company and digital agency, providing a booking engine technology and digital marketing solutions to the hotel industry in Ireland and the UK. As Avvio's first SEO Strategist, I developed the overall SEO strategy and direction for Avvio’s client portfolio (200+ hotels across Ireland, the UK & the US) and managed an SEO team that helped clients drive more website traffic and bookings from organic search.Key Accomplishments:● Standardised SEO services and reporting to help clients better understand the value of SEO.● Helped the roll-out of HTTP to HTTPS migrations for all SEO client websites.● Planned and ran a series of SEO workshops in 2017 for Avvio clients. Show less As one of Avvio's Digital Marketing Account Managers, I worked with a large portfolio of clients (including the Dalata Hotel Group, Ireland's largest hotel operator with brands like the Maldron and the Clayton Hotels), helping them develop their digital marketing strategy and execute marketing campaigns.Key Accomplishments:● Increased direct bookings by an average of 13% year-over-year across my portfolio.● Sold the premium service of Metasearch (paid listings on aggregator sites, like Google Hotel Ads, TripAdvisor, Trivago, Kayak, etc.) to several clients. This marketing channel generated an average ROI of 1000% for these hotels.● Project managed the migration of several websites from an SEO standpoint for the Maldron Hotels brand. Show less

  • SEO Strategist

    Jun 2017 - Jun 2018

  • Digital Marketing Account Manager

    Jun 2016 - Jun 2017
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  Bizimply

  Jul 2018 - Nov 2019

  Demand Generation Manager

  Bizimply is a workforce management platform that simplifies time & attendance and scheduling for businesses in the hospitality and retail industries in Ireland and the UK. As the company's first Demand Generation Manager, my role involved developing a marketing strategy and running all marketing initiatives (incl. SEO, content marketing, email marketing, PPC, social media) to drive more leads for the sales team and also to improve customer loyalty. Also managed a small marketing team with 2 direct reports.Key Accomplishments:● Rebuilt the marketing/sales technology infrastructure, which improved work efficiency, the effectiveness of marketing processes and the alignment between marketing and sales.● As a result, we achieved an average of 80% year-over-year increase in marketing qualified leads (MQLs) generated during the months of 2019.● Implemented several customer marketing initiatives (including a customer newsletter, an automated customer onboarding process and a product reviews programme), which improved product usage and customer satisfaction, reduced churn rate and increased upsell and the number of customer referrals. Show less

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  Healthdaq®

  May 2021 - now

  Responsible for the overall digital marketing strategy and planning as well as the implementation and management of the sales/marketing technology infrastructure.

  • Marketing Services Director

    Jan 2023 - now

  • Head of Digital

    May 2021 - Dec 2022