Ahana Roy

Experience

• 

  Machine Maker

  Apr 2020 - Aug 2020

  Content Writer(Journalism)

  ▪ Interviewed leading market leaders from the MSME Industry to curate well-researched articles on the latest happenings in the industry

• 

  Revidd

  Jun 2020 - May 2021

  Growth Specialist

  ▪ Conducted thorough market research on the existing market competition for their SaaS products worldwide▪ Launched their products successfully with data-driven campaigns and secured long-term user growth through innovative growthhacking initiatives to optimize user acquisition and retention, driving sustainable product growth▪ Interviewed and co-ordinated with various user groups and micro-influencers to launch various campaigns to build user awareness▪ Crafted impactful brand narratives and creatives across diverse channels, ensuring consistent messaging and a unified brand voice Show less

• 

  Kantar

  May 2021 - Jul 2022

  ▪ Ensured logical accuracy of questionnaires to meet project objectives and timelines▪ Presented the first draft of the final project report with actionable insights, earning global recognition ▪ Successfully delivered a segmentation project for a complex market, enhancing product placement accuracy

  • Associate Research Manager

    May 2022 - Jul 2022

  • Associate Research Executive

    May 2021 - Apr 2022
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  Escalent

  Aug 2022 - Aug 2023

  Analyst

  ▪ Spearheaded 3 Brand Track projects, delivering strategic recommendations for enhanced client collaboration▪ Organized induction & training programs, resulting in increased team efficiency▪ Restructured questionnaires to incorporate emerging market trends, deepening understanding of the target audience▪ Collaborated with cross-functional teams to automate the process of data monitoring with 99% accuracy, reducing report-delivery time▪ Co-ordinated with vendors to manage and align the data collected for the projects and actively handled ad-hoc client requests Show less