Experience

• 

  Solitaire solutions

  May 2019 - Oct 2019

  Trainee marketing executive

  Working as Trainee marketing executive.handling different clients and planning branding related activities

• 

  Xinda lanka (pvt) ltd

  Mar 2020 - Jul 2021

  Brand executive

  *conducting Market researches to find the consumer behavior and develop strategies *Handling All Social Media Platforms and Budget for Social Media and SEM.*Develop IMC Plans and other BTL Marketing Promotional Campaigns.*Working with the Agencies for arranging Influencer Photo Shoots, Videos, etc.*Working with Event Handling Agency for arranging Product Launch Events.*Working with PR Agencies for PR releases and Media buying.

• 

  New anthoney's farms

  Jul 2021 - Aug 2023

  Brand executive

  • Analyze competitor behavior and consumer behavior by conducting desk research, market visits and sales reports.• Develop brand strategies for different sub-brands under Anthonys. (Haritha Hari,Crizzpys,Chico )• Develop IMC Plans to Increase Brand Awareness through Marketing Promotional Campaigns in Digital Media.• Handle Both operations & Marketing of E commerce platform with the revenue generation of 80M per Year. (www.dorakadapaliya.com)• Handle website & social media channels of the Company (New Anthoneys farm pvt ltd , Dorakadapaliya , Anthoneys meatlery) Show less

• 

  Edinborough

  Sept 2023 - Jan 2024

  Senior brand executive

  • Handle Spread Category - Easy cheesy,Edinborough Jam,Choc a lay brands.• Utilize the allocated A&P budget effectively to drive category value and volumes, measuring ROI against achieved topline and GP targets.• Adhere to Marketing SOPs to achieve set KPIs, focusing on qualitative and quantitative objectives to protect and increase category consumer share.• Coordinate with third-party agencies to manage category portfolio effectively, ensuring alignment with company marketing plans and objectives.• Develop skills and capabilities to drive brand/category growth, achieving sales targets, profitability mix, NPD deliveries, and executing effective GTM and media strategies. Show less

• 

  Gri

  Feb 2024 - now

  Marketing communications specialist