Experience

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  Mts kimya otomotiv sanayi endüstri temizlik ürünleri

  Jun 2013 - Dec 2015

  Marketing and sales responsible

  *Responsible for all marketing activities of imported products which are automotive cleaning chemicals and polishing&wax automotive care products. Main Tasks:* Coordination of effective communication and order management with partners* Making strategic planing about determination of product portfolio, dealer network etc.*Setting product pricing and positioning *Conducting product communication activities including web site, social media,workshops and promotion activities*Performing comprehensive sales analyses* Coordination of sales force activities* Providing motiviation of sales representetives*Analyzing competitors’ products Show less

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  Polibak plastik film

  Jul 2013 - Aug 2013

  Manufacturing intern
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  Garanti bank

  Mar 2014 - Mar 2014

  Garanti talent camp
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  Turkcell i̇letişim hizmetleri a.ş.

  Jul 2014 - Sept 2014

  Corporate marketing intern

  *Team Assistance in Turkcell Corporate Marketing – Developer Community Management and Alternative Sales Channels departmentMain Tasks:* Special Projects & New Ideas Project Management *Conducting alternative sales channels processes *Conducting competitors analyze

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  Turkcell global bilgi

  Jan 2015 - Jan 2015

  It intern
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  Bosch türkiye

  Feb 2015 - Dec 2015

  Customer marketing services team asisstant

  Team Assistance Engineer in Bosch Automotive Aftermarket department, responsible for all marketing activities of department.Main Tasks:* Supporting product manager activities *Preparing new product launch*Conducting operational activities via SAP *Analyzing competitors’ products*Announcement of new products, conducting price updates etc. to customers via Bosch Company’s own portal such as web sites

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  Turk telekom

  Dec 2015 - Jun 2016

  Mobile device offer management assistant specialist

  *Assistance Specialist in Turk Telekom Consumer Marketing – Mobile Device Campaign Management Department, responsible for HTC and Sony branded smartphones and all tablet portfolio. Responsible for all marketing activities of related mobile devices for TurkeyMain Tasks: * Managing mobile device campaigns (HTC & Sony branded devices and tablets)*Setting smartphone/tablet offers include pricing and positioning*Conducting 360 degree communication plan such as ATL&BTL activities*Performing comprehensive sales analyses*Making global and local competitive analysis Show less

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  Danone nutricia early life nutrition

  Jun 2016 - Dec 2016

  Bebelac consumer marketing - marketing trainee

  Responsible for Bebelac & Bebelac Gold Supplementary Food Category – Vegetable, Fruit & Plant based products.• Coordinating all the launch activities under the brand of responsibility.• Assisting to senior brand manager about product development, packaging, pricing, positioning of the products.• Coordinating & implementing product management projects with internal and external resources to achieve brand targets (product development, production planning, trade promotion, sales, market research and advertising agencies)• Supporting product development activities, closely working with R&D, production and procurement teams and leading packaging design projects• Deliver fact based, objective views of the business through analyzing market and brand related data using AC Nielsen, sales data and various other data mining tools,• Closely monitoring and analyzing sales volumes, market share trends and competitive activity. Show less

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  Pasabahce

  Jan 2017 - Mar 2020

  Responsible for all marketing & product development activities for Nude branded products.www.nudeglass.com• Leading all Nude branded product management process from the beginning of product design to stock-piling• Brand Strategy development, brand positioning and brand portfolio management experience• Managing the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)• Execution of market and competitor analyzes.• Executing marketing policy based on channel/segment dynamics and managing product development, positioning, pricing, packaging and campaign management processes aligned with the targets. • Controlling all Nude branded products sales performance and take the action.• Launched 2017 collections in Maison & Objet, Ambiente and Milan Design Week including 3 award winning designs• Launched 2018 collections in Maison & Objet, Ambiente and Milan Design Week including award winning designs Show less Responsible for all marketing & product development activities for Nude branded products.www.nudeglass.com• Leading all Nude branded product management process from the beginning of product design to stock-piling• Brand Strategy development, brand positioning and brand portfolio management experience• Execution of market and competitor analyzes.• Executing marketing policy based on channel/segment dynamics and managing product development, positioning, pricing, packaging and campaign management processes aligned with the targets. • Controlling all Nude branded products sales performance and take the action.• Launched 2018 collections in Maison & Objet, Ambiente and Milan Design Week including award winning designs Show less Responsible for all marketing activities for Nude branded products.www.nudeglass.com• Leading all Nude branded product management process from the beginning of product design to stock-piling• Execution of market and competitor analyzes.• Execution of pricing, campaign, profitability, budget studies• Controlling all Nude branded products sales performance and take the action.• Launched 2017 collection in Maison & Objet, Ambiente and Milan Design Week including 3 award winning designs Show less

  • Senior Product Manager

    Jan 2019 - Mar 2020

  • Product Manager

    Oct 2017 - Jan 2019

  • Junior Product Manager

    Jan 2017 - Oct 2017
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  Bsh ev aletleri türkiye

  Mar 2020 - now

  Cooking Category Product Marketing Manager of Turkey• Product assortment management, including P&L responsibility, pricing and positioning strategy of Turkey's cooking category.• Defining new product demands and their business cases for project investments so as to cater to long-term consumer needs.• Lifecycle management of the product portfolio and G2M launch management of new products.• Short- and long-term business planning for product portfolio and ensuring reaching business KPIs with pricing strategies, active sales campaigns and by coordinating demand planning, sales and regional teams. Show less • Performing as a Senior Product Manager for cooking appliances for Middle East for Bosch and Siemens brands• Managing total product lifecycle from customer insight to launch a product and requirement to phase-out of the product including variant creation by keeping track of a complex range of almost 180 cooking appliances• Positioning the products by features for different markets while creating sell-out price strategy• Monitoring KPIs such as units sold, achieved turnover, contribution margin, market share (through Gfk Reports), competitor benchmark analysis, etc. and taking actions. • Keeping in touch with regional stakeholders from various disciplines (product marketing, brand, sales, service) at all times• Acting as a bridge between production (factories) and regional product demands from sales.• Creating annual business plan and product strategy as well as long term planning and market estimates for further 5-10 years Show less

  • Product Marketing Executive

    Jan 2022 - now

  • Product Management Expert (Responsible Area: Middle East Countries)

    Mar 2020 - Jan 2022