Asher Considine

Experience

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  Hour Media

  Jul 2006 - Aug 2013

  o Led digital marketing initiative on transitioning Hour Detroit magazine from a print product to a branded appo Managed and trained two-person circulation staff on policies and procedures for ensuring customer satisfactiono Developed yearly marketing plan to acquire new subscribers and retain existing subscribers through various mediums such as direct mail, online promotions, and event sponsorshipso Coordinated production and design implementation of all subscription cards and direct mail pieces for Hour Detroit, Detroit Home and DBusiness magazineo Maintained presence on social buying sites such as Groupon and Living Social, and adjusted offers and subscriber benefits based on response and conversion rateso Implemented annual holiday campaign which includes design and coordination of a special renewal series, eblasts, QR codes, cover tips, and other third-party relationshipso Balanced returns, invoicing, and special rack promotions for newsstand sales for 5 different distributors for 5 different titleso Stayed abreast of changes to policies and procedures of the USPS and filed annual reporting to maintain mailing status for all 5 titleso Prepared quarterly audit reports for the Circulation Verification Council for Hour Detroit & DBusiness magazineo Attended yearly conferences for the City and Regional Magazine Association to develop further knowledge of industry trends and relayed information to other managers not in attendanceo Coordinated booth displays including banner design, table display and subscription marketing for summer events such as Arts, Beats and Eats and the Ann Arbor Art Fairo Redesigned standard renewal and gift series to heighten renewal acquisitions and introduced discount renewal series into renewal plans as neededo Maintained strong understanding of analytics of each subscription effort put forth by any of the 6 departments within the companyo Ensured data accuracy of more than 200,000 records in company’s fulfillment database Show less

  • Circulation Manager

    Nov 2009 - Aug 2013

  • Publishing & Sales Coordinator

    Jul 2006 - Nov 2009
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  D Magazine

  Sept 2013 - Aug 2018

  o Oversaw all print and digital audience development strategies for brand’s subscription, event, and newsstand-based productso Managed department budget o Managed staff of 3 including Audience Development Manager, Editorial Research Associate, and part-time Newsstand Consultanto Managed company CRM and ensured company data was uniform and optimized for conversion for event ticket sales, subscriptions, and other brand product saleso Developed customer journeys for company’s subscriber, sales, and event audienceso Consulted with edit on upcoming covers and editorial calendars and made suggestions based on research, competitive analysis, and timingo Analyzed monthly web metrics and presented key trends and findings to management teams Show less o Develop yearly web, email and print promotions calendar for increasing and maintaining print and digital subscriber base for D Magazine, D Home magazine and D CEO magazine o Implement company-wide email nurture campaigns for specific D Magazine Partners audiences like: new subscribers, loyal subscribers, event attendees and moreo Promote and sell consumer tickets for nine D CEO events through targeted Facebook ads, emails campaigns, marketing automation tools and media partnershipso Analyze ROI for all large print campaigns including 250,000+ annual direct mail campaign, and 18-effort 172,000+ holiday campaigno Determine yearly distribution plan for five titles, including D Weddings and D Design Booko Oversee D Weddings digital strategy, which includes leading team meetings across four departments, compiling web and social analytics and providing insights and suggestions based on findings, running monthly Facebook and Pinterest campaigns to promote the brand and managing newsletter audienceo Consult with editorial on upcoming covers and editorial calendars, and make suggestions based on research, competitive analysis and timingo Introduce and implement new avenues of revenue to sales team, such as the “Which Texas Bride Are You” quiz, the D Weddings newsletter and D Weddings playlistso Build monthly promotional emails for D Magazine, which includes writing effective sales copy, art direction and creating compelling subscription pages that turn casual website visitors into customerso Work closely with audience development director to determine department’s budgeto Oversee company's customer service strategies, implementation and performance Show less

  • Director Of Audience Development

    Apr 2017 - Aug 2018

  • Audience Development Manager

    Sept 2013 - Apr 2017
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  Twenty-First Digital

  Jan 2018 - Sept 2023

  CSO & Senior Audience Strategist

  Twenty-First Digital is a full-service audience development agency specializing in building, maintaining, and monetizing audiences for brands, publishers, and media companies across the country.We focus on email acquisition and growth, organic and paid social media strategy and execution, traditional circulation efforts, and database marketing—all to help our client’s build brand identity and drive revenue.Nurturing brand loyalty is our mojo, conversion is our favorite word, and a unified database is our playground. Show less

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  Recurrent Ventures

  Sept 2023 - Mar 2025

  • Director, Audience Development and Subscriptions

    Aug 2024 - Mar 2025

  • Senior Manager, Audience Development

    Sept 2023 - Aug 2024
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  910 Media Group

  Mar 2025 - now

  Director, Subscriptions & Audience Development