
Demiana Abdelmalak, MSc
Social Media Marketing Specialist

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About me
Ex-Citi Digital Banking - FinTech - EPayments
Education

Maadi STEM School
2013 - 2015High School Diploma STEMActivities and Societies: Intel ISEF Competition -Won the 1st Place Award in Intel ISEF competition in 2014 in LA

RWTH Aachen University
2020 - 2021MicroMasters Managing Technology & Innovation: How to deal with disruptive change
The American University in Cairo
2021 - 2023Master of Science - MS FinanceActivities and Societies: Major: FinTech

Nile University
2016 - 2019Bachelor of Business Administration - BBA Logistics, Materials, and Supply Chain Management 3.97Activities and Societies: Community Service Head at Nile University's Student Union and President at Human NU -Finished my study in 3 years instead of 4 years-Got listed on the President’s Honor List from Nile University upon Academic Achievement in 2018 and 2019 for 3 consecutive semesters-Won 2nd place award in the 8th Nile University Research Forum in 2019-Won 1st place award in the 8th Nile University Research Forum in the Research Track of the Business School in 2019-Won 1st place award in the 7th Nile University Research Forum in the Graduation Project Course in 2018-Won 3rd… Show more -Finished my study in 3 years instead of 4 years-Got listed on the President’s Honor List from Nile University upon Academic Achievement in 2018 and 2019 for 3 consecutive semesters-Won 2nd place award in the 8th Nile University Research Forum in 2019-Won 1st place award in the 8th Nile University Research Forum in the Research Track of the Business School in 2019-Won 1st place award in the 7th Nile University Research Forum in the Graduation Project Course in 2018-Won 3rd place award from NilePreneurs in the 7th Nile University Research Forum in 2018 Show less
Experience

Fapreca
May 2016 - Mar 2017Social Media Marketing Specialist Created and executed social media plans (FB & IG) Prepared Budgets & reports Responsible for B2B sales, partnerships & offline marketing

Egypt IoT Challenge
Apr 2018 - Jun 2018Communications and Logistics Intern-Helped with the execution of the online marketing campaign to achieve the targeted KPIs

El MA
Jul 2018 - Aug 2018Supply Chain Intern- Developed supplier scorecard criteria for more than 40 suppliers, including the suppliers of the Health and Safety Equipment (HSE), the suppliers of Furniture, and the suppliers of IT

Arcadia
Aug 2018 - Sept 2018Entrepreneurship Trainer- Delivered the entrepreneurship training content in Arabic to +150 high school students in Kafr El-Sheikh and Aswan governorates

Nile University
Sept 2018 - Aug 2019 Managed NU 8th Undergraduate Research Forum (UGRF), including budgeting, digital marketing plan, and execution, reaching out to suppliers & partners, handling the volunteering team, and following up to ensure everything had been done as planned Managed the internal communication between the different departments (Procurement, Finance, Student Affairs Office, IT, Facility, School of Business, School of Engineering, and School of Computer Science) to ensure smooth processes for project execution Developed NU portfolio & presenting it to our potential customers Designed & executed NU internship program at the marketing department Handled +10 events for the President's Office, School of Business, School of CS, and School of Engineering Show less
Event Executive
Jan 2019 - Aug 2019Junior Teaching Assistant
Sept 2018 - Dec 2018

Silicon Waha for Technology Parks
Sept 2019 - Sept 2020Market Development Analyst-Amid covid19, was able to sell and manage a +180k first-time offering while creating +100 jobs at tier-2 cities in Egypt. -Prepared performance reports while reporting directly to the CEO-Was responsible for identifying opportunities, market trends & gaps for developing adjacent & innovative markets(B2B)-Got data-driven insights and presented them to the CEO & the Chairman-Prepared customized PowerPoints decks as per the client’s needs-Generated leads, contacted potential clients, conducted the sales pitch to national andinternational prospects, -Developed proposals, negotiated the prices & payment terms, prepared the contracts, finalized the deal, handled clients’ complaints, and offered after-sales services-Managed the adjacent business-related projects & co-ordinated with all involved functions(Finance, IT, Operations, HR, Procurement, Marketing, and Security)-Created ways to improve the processes & the quality of the pilot projects-Built rapports & long-term relationships with customers-Was a member of the National Committee of the Electronic Waste Management Project-Managed the Smart Community Challenge project-Prepared Budgets & financial reports for the board meetings-Lead internal initiatives & external surveys to generate ideas-Collaborated with Finance, HR, procurement, IT, and operations managers to align the planningand execution steps-Was responsible for strategic partnerships with governmental entities, multinationals, SMEs, and student activities-Prepared & executed a monthly events calendar & followed-up on the marketing and the PR agencies-Attended meeting, sent MoM, prepared documents and memos in English & in Arabic-Wrote articles & proof read all PR content-Conducted training sessions to High-level management to help with refining the company’sstrategy-Attended seminars, conferences, and industry-related events Show less

Newgiza University - NGU
Sept 2020 - Aug 2021Teaching Assistant
Citi
Aug 2021 - May 2024Assistant Manager - Securities Services
Jan 2024 - May 2024Customer Service Representative - Direct Custody & Clearing
Aug 2021 - Jan 2024

Bank ABC
May 2024 - nowMobile Payment - Digital Banking Supervisor
ESLSCA University
Sept 2024 - nowAdjunct Faculty
Licenses & Certifications

Certified Entrepreneurship Instructor
Babson CollegeJan 2017- View certificate

MicroMasters
RWTH Aachen UniversityJan 2021 - View certificate

Presenting Your Work with Impact
University of LeedsApr 2020 - View certificate

Managing Disruptive Change
RWTH Aachen UniversityJun 2020
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