Demiana Abdelmalak, MSc

Demiana Abdelmalak, MSc

Social Media Marketing Specialist

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location of Demiana Abdelmalak, MScNew Cairo, Cairo, Egypt

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  • Timeline

  • About me

    Ex-Citi Digital Banking - FinTech - EPayments

  • Education

    • Maadi STEM School

      2013 - 2015
      High School Diploma STEM

      Activities and Societies: Intel ISEF Competition -Won the 1st Place Award in Intel ISEF competition in 2014 in LA

    • RWTH Aachen University

      2020 - 2021
      MicroMasters Managing Technology & Innovation: How to deal with disruptive change
    • The American University in Cairo

      2021 - 2023
      Master of Science - MS Finance

      Activities and Societies: Major: FinTech

    • Nile University

      2016 - 2019
      Bachelor of Business Administration - BBA Logistics, Materials, and Supply Chain Management 3.97

      Activities and Societies: Community Service Head at Nile University's Student Union and President at Human NU -Finished my study in 3 years instead of 4 years-Got listed on the President’s Honor List from Nile University upon Academic Achievement in 2018 and 2019 for 3 consecutive semesters-Won 2nd place award in the 8th Nile University Research Forum in 2019-Won 1st place award in the 8th Nile University Research Forum in the Research Track of the Business School in 2019-Won 1st place award in the 7th Nile University Research Forum in the Graduation Project Course in 2018-Won 3rd… Show more -Finished my study in 3 years instead of 4 years-Got listed on the President’s Honor List from Nile University upon Academic Achievement in 2018 and 2019 for 3 consecutive semesters-Won 2nd place award in the 8th Nile University Research Forum in 2019-Won 1st place award in the 8th Nile University Research Forum in the Research Track of the Business School in 2019-Won 1st place award in the 7th Nile University Research Forum in the Graduation Project Course in 2018-Won 3rd place award from NilePreneurs in the 7th Nile University Research Forum in 2018 Show less

  • Experience

    • Fapreca

      May 2016 - Mar 2017
      Social Media Marketing Specialist

       Created and executed social media plans (FB & IG) Prepared Budgets & reports Responsible for B2B sales, partnerships & offline marketing

    • Egypt IoT Challenge

      Apr 2018 - Jun 2018
      Communications and Logistics Intern

      -Helped with the execution of the online marketing campaign to achieve the targeted KPIs

    • El MA

      Jul 2018 - Aug 2018
      Supply Chain Intern

      - Developed supplier scorecard criteria for more than 40 suppliers, including the suppliers of the Health and Safety Equipment (HSE), the suppliers of Furniture, and the suppliers of IT

    • Arcadia

      Aug 2018 - Sept 2018
      Entrepreneurship Trainer

      - Delivered the entrepreneurship training content in Arabic to +150 high school students in Kafr El-Sheikh and Aswan governorates

    • Nile University

      Sept 2018 - Aug 2019

       Managed NU 8th Undergraduate Research Forum (UGRF), including budgeting, digital marketing plan, and execution, reaching out to suppliers & partners, handling the volunteering team, and following up to ensure everything had been done as planned Managed the internal communication between the different departments (Procurement, Finance, Student Affairs Office, IT, Facility, School of Business, School of Engineering, and School of Computer Science) to ensure smooth processes for project execution Developed NU portfolio & presenting it to our potential customers Designed & executed NU internship program at the marketing department Handled +10 events for the President's Office, School of Business, School of CS, and School of Engineering Show less

      • Event Executive

        Jan 2019 - Aug 2019
      • Junior Teaching Assistant

        Sept 2018 - Dec 2018
    • Silicon Waha for Technology Parks

      Sept 2019 - Sept 2020
      Market Development Analyst

      -Amid covid19, was able to sell and manage a +180k first-time offering while creating +100 jobs at tier-2 cities in Egypt. -Prepared performance reports while reporting directly to the CEO-Was responsible for identifying opportunities, market trends & gaps for developing adjacent & innovative markets(B2B)-Got data-driven insights and presented them to the CEO & the Chairman-Prepared customized PowerPoints decks as per the client’s needs-Generated leads, contacted potential clients, conducted the sales pitch to national andinternational prospects, -Developed proposals, negotiated the prices & payment terms, prepared the contracts, finalized the deal, handled clients’ complaints, and offered after-sales services-Managed the adjacent business-related projects & co-ordinated with all involved functions(Finance, IT, Operations, HR, Procurement, Marketing, and Security)-Created ways to improve the processes & the quality of the pilot projects-Built rapports & long-term relationships with customers-Was a member of the National Committee of the Electronic Waste Management Project-Managed the Smart Community Challenge project-Prepared Budgets & financial reports for the board meetings-Lead internal initiatives & external surveys to generate ideas-Collaborated with Finance, HR, procurement, IT, and operations managers to align the planningand execution steps-Was responsible for strategic partnerships with governmental entities, multinationals, SMEs, and student activities-Prepared & executed a monthly events calendar & followed-up on the marketing and the PR agencies-Attended meeting, sent MoM, prepared documents and memos in English & in Arabic-Wrote articles & proof read all PR content-Conducted training sessions to High-level management to help with refining the company’sstrategy-Attended seminars, conferences, and industry-related events Show less

    • Newgiza University - NGU

      Sept 2020 - Aug 2021
      Teaching Assistant
    • Citi

      Aug 2021 - May 2024
      • Assistant Manager - Securities Services

        Jan 2024 - May 2024
      • Customer Service Representative - Direct Custody & Clearing

        Aug 2021 - Jan 2024
    • Bank ABC

      May 2024 - now
      Mobile Payment - Digital Banking Supervisor
    • ESLSCA University

      Sept 2024 - now
      Adjunct Faculty
  • Licenses & Certifications

    • Certified Entrepreneurship Instructor

      Babson College
      Jan 2017
    • MicroMasters

      RWTH Aachen University
      Jan 2021
      View certificate certificate
    • Presenting Your Work with Impact

      University of Leeds
      Apr 2020
      View certificate certificate
    • Managing Disruptive Change

      RWTH Aachen University
      Jun 2020
      View certificate certificate