
Timeline
About me
Assistant Marketing Manager at MeCan App Sdn Bhd
Education

Methodist boys' secondary school kuala lumpur
-Science
Ucsi
2014 - 2016Master's degree food science with business management 3.35
Universiti ucsi
2009 - 2012Bachelor of applied science (basc) food science and nutrition
Experience

Bp healthcare group
Jan 2011 - Apr 2011Nutritionist (internship)JOB DESCRIPTION:- Internship program, responsible for sales support to explain customer more detail information about health screening package and supplement product.- Perform body analysis of the customer via DEXA scan to measure bone mineral, body muscle and body fat. - Provide result explanation and consultation to the client on helping them to maintain a healthy diet and lifestyle.

Al insaan sdn. bhd.
Jul 2012 - Apr 2014NutritionistJOB DESCRIPTION:- Conduct presentation about health supplement products to public with around 500 audiences, across all states in Malaysia.- Create training material and provide training to distributors across Malaysia in average of 2 times per month.- Create product content information to be published on company website and social media (Facebook, Blogger).

Best world lifestyle pte ltd
Mar 2016 - May 2017Nutritionist cum marketing supportJOB DESCRIPTION:1. Product Nutritionist- Conduct presentation about health supplement products to public with around 300 audiences, across all states in Malaysia.- Create training material and provide training to distributors across Malaysia in average of 2 times per month.2. Marketing Support:- Create product content to be published in company magazine, local Chinese newspaper named Sin Chew, social media, and share it to members via WhatsApp & WeChat.- Plan exhibition and liaise with event organizer to be part of exhibitor in Health Expo 2017, in Mid Valley Megamall. Show less

B-crobes marketing (m) sdn. bhd.
May 2017 - Jul 2018Marketing nutritionistJOB DESCRIPTION:1. Product Development:- End to end product development planning: create new product nutritional formulation, conduct survey & research on market share, recommend cost & selling price, identify potential manufacturers and distributors, and product launch strategy.- Successfully create and launch nutritional bar with probiotic in 2018 with name "Grab & Fit", it generates RM100,000 at the same year.2. Training & Content Development:- Create content for product and marketing strategy.- Provide training and presentation about health and product for distributors, healthcare providers, and internal staffs. For both in local Malaysia and other countries (Singapore, Myanmar, China).- Successfully recruit product distributors in average of 3 distributors per month after conduct the training and presentation, to increase and boost the product sales by 10% to 20% on monthly basis.3. International Trade:- Open possible market in overseas (Singapore, Myanmar, China) by open booth in international trade exhibition and visit potential distributors to present company products.- Successfully engage and recruit distributors from Myanmar and China in 2018. Show less

Be international marketing sdn. bhd.
Jul 2018 - Sept 2022Product management senior executiveJOB DESCRIPTION:- Create product content, market analysis & strategy for new and existing products life cycle (launching & post launching, road show, health program), focus on 3 supplement products for immune system, blood circulation,complete nutrition supplement and 1 FMCG product (Coffee)- Able to achieve target sales of RM 1 million/product per month consecutively since early January 2019 until now.- Create POSM and provide training to distributors across Malaysia, Singapore, Brunei and Hong Kong.- Conduct presentation and seminar to public with more than 3,000 audiences, across all states in Malaysia, Singapore, Brunei, and Hong Kong.- Support digital marketing by creating content to be published in social media like Facebook, Instagram, and share it to members via multiple communication channel.- Lead and manage 2 junior team members. Show less

Mecan
Sept 2022 - nowAssistant marketing managerAssistant Marketing ManagerSeptember 2022 - Present│Meiziya International Sdn.Bhd, Selangor• Led the marketing efforts for a portfolio of 63 traditional and complementary medicine products, ensuring effective categorization into different marketing tiers such as ATL and BTL• Launched Reborn123, a 3-month supplement series for sleep quality and chronic health management, and the Acupoint Massaging Device, with a TCM-backed acupoint guide for targeted health benefits.• Developed an offline sales program integrating Reborn123+ and the massaging device, training distributors to enhance sales through guided demonstrations.• Led a 1-month internal trial for FBR18, analyzing results for future weight management product positioning.• Created comprehensive marketing plans, including the development and execution of point-of-sale materials (POSM) and social media content, resulting in increased brand visibility and customer engagement• Designed and produced impactful leaflets and booklets, enhancing product knowledge, and educating target audiences about the benefits of traditional and complementary medicine• Conducted monthly product training sessions for distributors, members, and retailers, ensuring a deep understanding of the product range and facilitating successful sales• Provided professional advice and exceptional customer service, addressing inquiries, and resolving issues related to product usage and traditional medicine practices• Conducted market research to identify new trends and consumer preferences, providing valuable insights for product development, marketing strategies and month product sales report• Collaborated with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive approach to marketing efforts.•Assisted in developing effective communication plans to promote products or services across various channels. Show less
Licenses & Certifications

Brand management: aligning business, brand and behaviour
London business schoolJun 2021
The fundamentals of digital marketing
GoogleMar 2020
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