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Timeline
About me
Manager National Partnerships - Vertical Sales Construction/Transportation and Preferred Accounts at Drury Hotels
Education

Baker college business and corporate services
2010 - 2011Bachelor marketingActivities and Societies: Resident Assistant - 1991 - 1994 while working on my Associate Degree in Hotel Management Marketing Bachelor Degree, completed Spring 2011Dean's List/President's List most semesters

Roscommon high school
1989 - 1990High schoolActivities and Societies: President National Honor Society, Jazz Band, Pep Band, Marching Band, Basketball, Softball, Volleyball. Miss St Helen 1989 and Miss Roscommon 1990 scholarship winner

Reading high school
1986 - 1988Activities and Societies: High School Concert Band, Pep Band, National Honor Society
Experience

Residence inn by marriott
Jan 2003 - Jan 2009Managed daily operations & development of $2M+, 84-room all-suite hotel. Supervise, develop, and train staff of 20+ with 5 different departments. Developed & implemented sales training program through weekly conference calls. Enforced a service training program for all staff & promoted accountability. Selected as 1 of 9 General Managers out of 525 to develop new Service So Memorable training program for all locations nationally. Volunteered as trainer for Local Culture Council for State of Michigan. Trained all new employees for Residence Inn by Marriott on Service So Memorable quarterly. Responsible for setting & maintaining budgets (ADR, OCC, RevPAR, AOS, GSS, ESOCC). Achieved Gold Award 3 consecutive years - 2007, 2008, 2009. Achieved Gold & Platinum levels on bi-annual Marriott Quality Inspections. Show less Devised overall account management, business generation, and sales prospecting plans for hotels to consistently exceed revenue goals for a 3-year consecutive period. Successfully re-positioned brand in the eyes of existing clients to increase occupancy rates to 90+%. Developed sales strategies and relationship management practices & implemented at both hotels to secure major accounts in each market. Conducted prospecting calls, sales presentations, and contract negotiations. Effective & efficient use of all sales tools, training, & software to maximize revenues. Show less
General Manager
Jan 2006 - Jan 2009Promotion: Sr. Sales Manager/Director of Sales
Jan 2003 - Jan 2006

Extended stay america
Jan 2014 - nowResponsible for overseeing a $60+M portfolio comprised of 50 hotels and 4 Regional Director Field Sales throughout MI, OH, PA. Driving sales activities among the sales team to exceed targeted budgets. Communicate effectively with National Sales partners to drive revenues from top producers in local markets. Responsible for interviewing, training, and on-boarding new team members. Conduct 1:1 Monthly Sales calls and Weekly Sales Team Calls to ensure activities are aligned with driving revenues and provide ongoing training to the sales team. Show less Ranked #1 in sales performance month over month and awarded RISE champion in 2012, achieved Pinnacle RISE levels in 2013 and 2014. Turtle Award Winner 2013. Contributed over $4M in annual sales as the primary contact with Extended Stay America's largest corporate customers. Led all major account presentations and contract negotiations; point person in discussions to influence decision making and win client confidence to unlock potential opportunities. Involved in hiring, training, and led over 100 front line associates, 30 operation managers and 3 sales directors. Show less Directed regional sales and operations leaders in under-performing markets with hands-on influence. Established the first dedicated Sales Deployment division, including compensation plans, incentive programs, lead generation programs, and marketing strategies. Developed short and long-term sales strategies to gain market share/penetration and increased declining markets by 20% RevPAR. Responsible for leadership of operations team to improve prospecting, pipeline development, forecasting, and closing of new business. Show less
Promotion: Sr. Director Field Sales
Mar 2016 - nowRegional Director of Field Sales
Jan 2010 - nowPromotion: National Director of Sales Deployment
Jan 2014 - Jan 2016

Drury hotels
Jul 2018 - nowOversee portfolio comprised of 4 Account Executives nationally to execute account saturation in the construction/transportation/logistics/retail/restaurant segments. Proficiently manage our top producing account by providing ongoing training to the field, effective contract management and blended efforts with revenue management/accounting for total account management. Manage contract execution for one of our lead sources - effectively negotiate contract for national coverage, provide ongoing training to the field for execution to drive revenue through construction industry. Design and execute on several committee initiatives - inclement weather, developing an executive presence, business development, and effective rate quoting are a few examples. Show less Responsible for $60M+ portfolio comprised of 11 hotels and 4 Area Sales Managers throughout GA, FL, AL, MS. Effectively managed marketing strategies for our region to leisure travelers including packages, coupons, and tourist centers. Provided company wide training on driving revenue through construction projects. Designed and implemented a vertical sales program for the company through 4th Qtr 2020 to drive national sales efforts. Effectively led our team through pandemic and performed in Top 5 Regions for top line revenue several months through 2020. Coached my team through account saturation and their own development as a leader. Show less
Manager National Partnerships - Construction/Transportation
Jan 2021 - nowRegional Sales Manager
Jul 2018 - Jan 2021
Licenses & Certifications
- View certificate

Learn linkedin sales navigator
LinkedinMay 2018
Honors & Awards
- Awarded to Lara Nordin (Wells)RISE Award Mark Mahoney - SVP Sales Mar 2017 For achieving budget revenue at 100%+ to goal for 1st Qtr 2017
- Awarded to Lara Nordin (Wells)CIRESS Super User Award Mark Mahoney - SVP Sales Jan 2017 Member of the Super User team named to train other users on how to use the CRM system
- Awarded to Lara Nordin (Wells)Best Sales Deployment Teacher Arlington/Fort Worth Dallas teams May 2015 For assisting the teams to uncover new revenue in their markets
- Awarded to Lara Nordin (Wells)RISE Plateau Award Mark Mahoney - SVP Sales 2015 For achieving budgeted revenue at 103.2% of goal
- Awarded to Lara Nordin (Wells)Original Listing Day Medallion Jim Donald - CEO Nov 2013 For being a top sales producer, I was invited to join the ESA team on the floor of the New York Stock Exchange for opening day - November 13, 2013 and was presented a medallion.
- Awarded to Lara Nordin (Wells)RISE Pinnacle Award Mark Mahoney - SVP Sales Apr 2013 Achieved Pinnacle status for exceeding revenue goals for 1st Qtr 2013 by 120%
- Awarded to Lara Nordin (Wells)Turtle Award Jim Donald - CEO 2013 For 'sticking my neck out' and going the extra mile with our clients when a catastrophe occurred at one of my hotels.
- Awarded to Lara Nordin (Wells)RISE Pinnacle Award Mark Mahoney - SVP Sales 2012 Achieved Pinnacle status for exceeding revenue goals for all 4 quarters 2012 by 120%
- Awarded to Lara Nordin (Wells)Sales Leader of the Year Mark Mahoney - SVP Sales 2011 2011 RSD Sales Leader of the Year for exceeding revenue goals and achieving a RISE score of 102%
- Awarded to Lara Nordin (Wells)GOLD Award Marriott International 2009 Achieved Gold Award status 3 consecutive years as General Manager - 2007, 2008, 2009
- Awarded to Lara Nordin (Wells)Super Star Midwest Region Award Marriott International 2006 Achieved Super Star award for driving revenues into markets that were underperforming
- Awarded to Lara Nordin (Wells)2023 Top Performing Sales Team Drury Hotels
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