Experience

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  Cision us, inc

  Jul 2004 - Jun 2007

  Senior account executive
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  Kpmg, cyprus, cyproman services limited

  Nov 2007 - Feb 2011

  Dual role - strategic project planner & manager and legal advisor & corporate administrator

  Coordinate all project phases for migration to the new platform, selection, adaptations and upgrades of the new data base management system as well as application development and process improvements. Spearheaded the entire change, effectively interfaced and guided stakeholders including the general manager of Cyproman and KPMG partners. Simultaneously continue as a corporate administrator of over 50 offshore companies.

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  Christophi & associates llc

  Mar 2011 - Jan 2014

  Corporate & marketing departments manager

  Research and report on external opportunities; oversee all marketing, advertising and promotional materials and activities; develop and implement marketing strategy to meet organizational objectives; administer client development and relationship management.

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  Systemsrock

  Jan 2012 - now

  Founder
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  Female entrepreneur association (fea)

  Nov 2014 - May 2024

  Many rapidly growing businesses find themselves in a situation where: ​⛔ They are ready to scale their impact and sales, but find it hard to figure out how to strategically allocate their advertising budget because they are not clear what marketing strategies work and what don't.⛔ They make sales but are unclear which campaigns caused that result. Spending on ads feels like a stab in the dark.⛔ They are unsure if the ads bring the right leads. Retrospectively, they have an explanation for every result they got but aren't able to proactively strategize the most cost-effective approaches.That's where I come in. As a conversion optimization & revenue growth expert, I analyze and optimize marketing campaigns to increase conversion rates and drive business growth.Responsibilities:🚀 Gather detailed analytics from our funnels and create benchmarks to be able to fine-tune the funnels and campaigns with surgical precision. 🚀 Translate the results and data we are seeing into actions to optimize our campaigns, funnels, cost per acquisition, and ad spend.🚀 Layer the insights about the origin of our clients with information like how long it took someone to sign up, who became a client after a trial and who didn’t, how long they've stayed with us after signing up. It allows me to turn our numbers into a crystal ball that tells us exactly what we need to do to scale our revenue.🚀 Move away from setting arbitrary goals and retrospectively calculating our ad spend to being fully in control of not only the ad spend but also the results we are getting for that ad spend. Based on our own benchmarks, trends, and patterns, we are able to predict how our campaigns and funnels should perform and work backward to calculate how much we need to spend to hit our goals.🚀 Record regular short and to-the-point video updates to highlight the key KPIs so that we are able to adjust our strategy, solve issues, and unstick bottlenecks without losing time or money. Show less FEA mission is to inspire and empower women from around the world to build wildly successful businesses.As the Director of Masterclasses for the membership community, the Members' Club, I was in charge of producing engaging content for our members. I was also consistently finding ways to improve our service and help our members grow their businesses using the most high-quality content possible.For the last few years, I've mastered the process of:✅ Managing the full A to Z process of putting together a monthly Masterclass✅ Conducting research with the members to ensure FEA is continuously learning and improving the Masterclasses, giving the members topics they love and need✅ Collaborating with the FEA team to ensure the planning for a successful launch of each Masterclass✅ Assisting with sourcing the Masterclass experts for future months✅ Tracking and reporting which Masterclasses and topics are in the biggest demand Show less

  • Conversion Optimization & Revenue Growth Specialist

    Nov 2014 - May 2024

  • Director of Masterclasses

    Nov 2014 - May 2023
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  Rapid growth® coach

  Jun 2017 - Dec 2017

  System architect
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  Author accelerator

  Mar 2018 - Jun 2018

  Business systems architect & coach

  We've all heard it a thousand times – we've got to work smarter, not harder.Easier said than done when we have a million things on our to-do list.That's how the Author Accelerator team felt when they reached out to us.When we started working with the team, they had 30 book coaches who were guiding a few more than 150 writers through their Author Accelerator coaching programs. Because of their incredible results, the demand for the Author Accelerator programs was constantly growing. Everyone's dream, right?The problem was that, on the back end, things were not working smoothly.The Author Accelerator team knew that for their writer clients to have the best experience and results, they needed to ensure that the coach and the writer were a perfect match, based on more than ten criteria from coaching style, to topic, to genre, to level of feedback and individual availability. The stress-ridden match process took five hours of work per client, spread out over the course of about a week.To remedy the situation and create a new setup that would accommodate rapid growth, we brought Author Accelerator's information into a single platform that allowed the team to easily reference and match data about coaches and writers.The new setup made the Author Accelerator team five times more productive and infinitely more relaxed every time they get a new writer application. When I met with Laura Franzini, COO of Author Accelerator, the following year she shared: "The change we've seen in our business is astronomical. We've hired four new coaches who work for us, which means that we are able to work with about 80 more writers at any given time, which is very exciting. We have also upped our revenue by 85%, which is exactly what we were hoping for. And looking at our individual clients, we have been able to increase the total number of clients we are working with by 250%"Now, that's working smarter, not harder! Show less

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  Sigrun

  Jun 2021 - May 2023

  Chief data officer

  As online businesses, we collect and generate immense amounts of data: ✅ Data on clients – potential, or actual; ✅ Data related to products/services – ideas or offers; ✅ Content – past, present, and future in various formats.It's mind-boggling, if you think about it!Most business owners, though, don't realize that their data, or in effect, lack of it, is actually costing them hundreds, thousands, if not millions of dollars a year, because they make decisions based on incomplete information.At Sigrun my priority was to simplify, supercharge, and automate our data collection and analysis so that we are able to make confident, profit-generating decisions. Working at Sigrun was incredibly rewarding because we used numbers not only to communicate the results of a campaign or a launch (though, our launch debriefs were incredibly informative!), but also to plan launches, fine-tune strategies, and adjust campaigns based on the numbers we were seeing.I couldn't be more proud of our results! Our paying such close attention to the numbers and fast decision-making allowed us to have a $1,2mln launch in January 2022 and then double that in January 2023!Responsibilities: 🚀 Create and optimize the tools and solutions needed to gather and analyze the data to make smart and profitable decisions.🚀 Ensure that the data is presented in a clear, concise way to make spotting issues, celebrating wins, and plotting the next steps easy and intuitive.🚀 Get answers to questions like who is buying, how long it takes them to buy, and where they're coming from, and devise effective strategies for how to sell more and keep existing clients longer.🚀 Determine the lifetime value of our customers to be able to focus on the right leads. 🚀 Offer superior customer support so that noone ever felt like a number. Show less

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  Sigrun

  Feb 2024 - now

  Momentum 360°® program manager