Experience

• 

  Intercontinental hotels group (ihg®)

  Sept 2012 - Jan 2013

  Management trainee
• 

  Freelance

  Jan 2018 - Jan 2020

  Founder

  The start of my founder journey (and the reason I graduated debt-free) ✅ Freelance for SMBs who need help with finance & accounting.✅ Focus: Construction & Manufacturing ✅ During our peak, we had 8 clients on retainer and is highly profitable.Until I joined the dark side; start-up & venture capital.

• 

  Antler

  Jan 2020 - Jun 2020

  Entrepreneur at antler

  Antler is the investor backing the world’s most driven founders, from day zero to greatness. We are part of SG4 and received $100k USD in funding.✅ Received $100k USD in funding from Antler.✅ Led finance & operations within our start-up.

• 

  Pawjourr

  Jan 2020 - now

  Pawjourr is a pet influencer marketplace.✅ Secured seed funding from investors like Goodwater Capital, Far East Ventures etc. ✅ Scaled company from 0 > 1. ✅ Expanded into New York & Malaysia.✅ Featured on media publications e.g. BBC, SCMP etc.Fun fact: My white hair has 100X Pawjourr was created to help pet owners through their pet parenting journey. During this period, I managed all finance & operations - including pitching to investors.Reasons it didn't work out - Forced user behaviour - High acquisition cost - No clear path to monetization After spending a year on the idea, we pivoted in Jan 2021 to expand on our original idea.

  • Co-Founder, Finance & Operations

    Jan 2021 - now

  • Co-Founder

    Jan 2020 - Dec 2020