Experience

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  Centre fruit gourmet

  Aug 2008 - Aug 2011

  Front end manager

  Opening and closing the store. Taking orders for consumers. Executing tasks for the owner and chef.

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  Zatista.com

  Jan 2014 - Apr 2015

  Social media intern

  I wrote weekly articles for the Wallspin Blog such as how-tos, editorials and human interest pieces relating to art and profiles of guest curators. I also managed social media: For Twitter, I posted original tweets daily, retweeting others throughout the day and created hashtags and contests for followers. For Pinterest, I found guest pinners, pinned about 150 pins a week, created new boards and generated ideas to get followers and created a content strategy for future interns. In my time there I doubled their Pinterest followers. I also cultivated non-traditional social media like Houzz. Show less

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  Familius

  May 2014 - Aug 2014

  Writing intern & managing editor

  Wrote one or more articles a week revolving around kids and family while editing, formatting and publishing my and my team's articles. I managed the publishing schedule and fact-checking process as well.

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  Fox school of business at temple university

  Aug 2014 - Jul 2015

  Writing tutor

  To get this position, you must submit an essay and take a 100 question grammar test on which you can get no more than three questions wrong. I edited undergraduate and graduate level papers for business studies teaching them brevity, flow, and persuasion along with grammar. Selected Highlights: ● Because of my clear, engaging tutoring style, nearly every appointment I had was booked. I was most booked by ESL students who had trouble understanding American writing standard. I used metaphor and examples to articulate the difference between French or Chinese writing styles. My overall tutor rating was a 4.7 out of 5 based on client surveys. ● After working at the tutoring center for a year, the director of the Business Communication Center chose me to edit her resume out of the 10 editors that work there. Show less

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  Temple university press

  Aug 2014 - Nov 2014

  Marketing assistant

  Manage the advertising and exhibit programs Preparing for conferences including prepping information for editors attending, picking and sending books, proofing and pull information for adds in the program and managing contracts with combined exhibits. Fact check, designing and proof promotion materialAnalyze and simplify data pertaining to production and advertising of the books. Knowledgeable in all areas of academic book publishing including Press Works Preparing for launch, transition and promotion of titles for the season. Show less

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  Fourteenth street magazine - temple university publication

  Jan 2015 - May 2015

  Lifestyle editor

  As Editor created the content calendar for my section, wrote assignment letters had weekly meetings with writers, wrote online in print content, edited articles for publication, edited articles for other section editors, managed and edited the back of book written by all section editors and contributed to the design and layout of my section.

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  Mingl marketing group

  Aug 2015 - Dec 2015

  Digital marketing specialist & content writer

  Mingl was a new company supported by Hubspot. I created social media content, blog posts and managed two Mingl clients. Because it was a startup, the company allowed me to explore my ideas and think outside of the box using inbound marketing. Selected highlights: I was mainly focused on an air conditioner and heating company, ECI comfort and the content was meant to appeal to clients. Previously, the company focused on articles like “Winter Proofing Your Home” and “Top Ten Mistakes in Putting in a Window Unit.” I pitched and wrote a story on a civil war era home where the company had recently upgraded the air conditioner system. The story focused on the history and quirks of the house with snippets of the upgrade. This was an engaging and project-specific approach that directly targeted future clients as opposed to the broad topics they had been focusing on. Show less

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  Ilovekickboxing.com

  Dec 2015 - Jul 2017

  The owner realized my potential in marketing, management, and leadership. After 6 months I was promoted to the franchise manage. Along with the day-to-day tasks of managing a team of 10, I created staff training around kickboxing and pitching clients, identified possible improvement and addressed them on a weekly basis. I managed the finances, events, and marketing for the program as well. -In my first 2 months, I brought the membership closing rate from 33% to 54% & brought cancellation and declines down by 20% through simplified task management, staff training, and assessments & customer outreach calls. -I created 6 hours of training in sales & customer service and team bonding activities. After 4 months, 2 other branches reach out to attend weekend staff training days because of the success of the gym. Show less

  • Franchise Manager

    Apr 2016 - Jul 2017

  • Kickboxing Instructor

    Dec 2015 - Apr 2016
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  Qwerty philly

  Nov 2016 - Oct 2018

  Executive editor

  Author, professor and podcast host, Lori Tharps asked me to build Qwerty, a literary news and lifestyle magazine with her. I was integral in the design, content direction, content management and marketing of the magazine. I managed a team of 10 writers, handled marketing and community outreach, and wrote feature stories. Featured Articles“We Can’t Read!” A feature article about the literacy rate in Philadelphia that focused on adult education in the city. The story centered around statistics from the Office of Adult Education and one woman's journey through the system of adult education at Center for Literacy. The Chief Development Officer for Philadelphia's Center for Literacy said, “Since I've been at CFL for three years, it is the first comprehensive look at the literacy problem in Philadelphia - with real people highlighted.”“Book Fight: The Literary Podcast You Should Already Be Listening To” A feature article focusing the two hosts of the podcast Book Fight based in Philadelphia. Show less

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  Red condition fitness

  Apr 2017 - May 2018

  Co-founder

  RED Condition Fitness is a kickboxing program hosted in Optimal Gym in Philadelphia. As a co-founder, I manage finances, scheduling, customer relations, business to business relationships and daily operations. I taught 30% of the classes we offered.The most valuable skills I have retained from this position are time management, operations management, and customer relations skills, which all sound generic. However, once you have founded a company, you realize how valuable those skills are, and what they really mean. My time at the company breaks down as follows 50% business operations, 30% instruction, 10% marketing and 10% customer service. Show less

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  Comcast

  Dec 2017 - Dec 2018

  Data editor

  Editors perform a variety of tasks, working primarily with VOD (Video on Demand) content but also with programming that appears in the guide (Linear).The Data Quality Editors have two primary responsibilities: First, they are tasked with approving, matching, linking and relating VOD assets. Second, they are responsible for a variety of QA checks, which include monitoring data, images and logos on X1 VOD and performing proactive checks on upcoming linear programming.The proactive checks include scanning industry sources and an in-house editorial calendar and cross-checking info on upcoming premieres against our data to make sure data and images are present and accurate before the content goes live. We also test the type-ahead and voice search functions on X1 for upcoming new series, specials, and major sporting events. Show less

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  Pocket casts

  Feb 2019 - Oct 2020

  Content curator and producer liaison

  Managed relationships with 100+ podcast networks & independent creators, facilitating promotional partnerships.Developed and executed paid placements, securing 20+ campaigns within 5 months post-launch.Designed and implemented content discovery strategies, including guest-curated lists and network highlights, tripling featured content.Launched new discovery tools & content initiatives, collaborating with product teams to improve listener engagement.Introduced producer & consumer newsletters, boosting B2B engagement and strengthening creator relationships.Curated homepage content & social features, selecting 20+ featured shows and playlists per month.Led editorial strategy for promotional content, including guest blogs and behind-the-scenes creator spotlights. Show less

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  Vox media

  Oct 2020 - now

  Led marketing strategy & audience growth for top-tier podcasts, including Criminal, A Touch More, Land of the Giants, Stay Tuned with Preet and The Pitch.Planned and executed multi-channel promotional campaigns across paid, barter, social, and owned channels.Launched new podcasts & subscription products, overseeing branding, messaging, design, and audience engagement.Managed Criminal Plus subscription growth, optimizing customer acquisition, retention, and messaging strategy.Managed audience data analysis & reporting, providing insights to refine marketing tactics and increase conversions.Built cross-functional collaboration with design, sales, consumer revenue, editorial, and production teams.Developed scalable best practices & documentation for marketing processes, audience growth strategies, and internal operations.Outside of my responsibilities, I filled gaps by managing customer experience and graphic design needs. Show less

  • Sr. Manager, Podcasts Marketing

    Apr 2024 - now

  • Manager, Podcast Marketing

    Oct 2020 - Mar 2024