Experience

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  Procter & gamble

  Jan 2002 - Sept 2007

  - Uncovered white space opportunity to leverage parent company technology in new category. - Led cross functional team to develop five year strategic roadmap and innovation pipeline. - Developed and translated consumer insights into qualified product concepts. Achieved Top Box scores in 5 of the 10 concepts tested.- Led communication strategy with agency partners for a global product launch. - Developed product launch strategy and successfully gained distribution for two toothbrush innovations resulting in an incremental $17MM in year 1. - Collaborated with Sales Team to develop and activate “Got Produce” in store campaign that secured secondary placement for Oral-B in 2005. Program delivered +26% volume vs. PY. - Leveraged marketing mix to increase dental professional recommendation share from 56% to 60% despite aggressive competitive pricing.- Developed and executed product launch strategy for nine new Oral-B products to dental professionals.- Developed and managed strategic alliance with a professional association (ADHA) to develop, launch and promote “Smiles Within Reach” a community outreach program that promoted proper oral health to consumers.

  • Brand Manager, Gillette Global Product Development

    Nov 2004 - Sept 2007

  • Associate Product Manager, Oral-B

    Jul 2003 - Nov 2004

  • Assistant Product Manager, Oral-B Professional Products

    Jan 2002 - Jul 2003
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  Coleman natural foods

  Oct 2007 - Nov 2008

  Marketing manager

  Managed the Organic and ABF prepared foods business.

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  Millercoors

  Jan 2008 - Jan 2009

  Brand marketing

  - Developed and executed consumer activation program that resulted in receiving company’s “Top Retail Pgm of 2009.” - Delivered winning concepts and commercial validation among company wide testing. - Developed and executed an updated brand identity and messaging platform grounded in consumer insight

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  Revlon professional

  Jan 2010 - Jan 2012

  Senior marketing manager, colomer brands

  - Delivered 42% total franchise growth in launch year 1 for the Roux brand by leveraging existing global product formula for US business opportunity. Led commercialization and customer sell in of product line. - Increased brand gross margin 6% in 2011 and 8% in 2012 by increasing efficiency of brand spend, cost reduction R&D project and driving topline growth with a brand restage. - Repositioned strategic brand platform for 80 year old franchise and developed brand awareness campaign with tactical elements to include print, social media, in store merchandising , website and PR. Show less

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  Kao corporation

  Sept 2012 - Feb 2015

  -Led the brand, trade and marketing program teams to deliver on customer value proposition - Led white space assessment and introduction of private label initiative in new category. Developed product pipeline, branding, positioning and marketing strategy.- Partnered with agency to win The Dieline Awards 2016 Outstanding Achievement Award for New Product Line up. - Commercialized global products for US market success. Led team to launch 31 new products over 19 months- Led effort to define corporate value proposition framework and messaging platform. - Optimized go-to-market efficiencies leading to 67% reduction in product launch costs

  • Director of Marketing

    Jul 2014 - Feb 2015

  • Associate Director of Marketing

    Sept 2012 - Jul 2014
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  United states postal service

  Feb 2015 - Mar 2016

  Director of brand marketing, shipping

  - Drove vision and execution to enable Shipping Business to improve brand perception among future growth targets. - Developed and implemented USPS communication strategy. Activation included TV, print, digital, social media, OOH, earned media, content marketing, custom integrations & direct mail.

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  Dandelion & co

  Jun 2018 - now

  Principal

  Partner with small for-profit and nonprofit organizations on both strategy and execution. My areas of focus are Strategic Planning, Marketing, Branding, and Communications across all digital and traditional platforms. I work with small organizations to uncover big opportunities and help them execute to achieve success.