
Pelumi Akinwande
Creative Director

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About me
Fashion Business Creative
Education

Crawford University
2013 - 2017Bachelor of Science - BS Political Science and International Relation 2:1Activities and Societies: Librarian 2014/2015 Session Financial Secretary 2015- 2017

Glasgow Caledonian University
2021 - 2022Master of Science - MS Fashion Business Creation
Experience

El Minist
Sept 2018 - Nov 2024Creative Director• Conducted research and data collection to understand the business, products and services and implement positive changes that improved efficiency by 10%• Implemented solutions that ensured client success, improved processes and increased annual turnover by 10%• Collaborated with teams producing various asset types, from graphic and brand design to advertising campaigns.• Designed and created key reports to provide ongoing ad hoc analysis throughout sales week and generate data-driven insights and opportunities.• Conducted brainstorming sessions with the creative team and maintained strategic and creative thinking to develop innovative and actionable initiatives. • Supervised a cross-functional team of copywriters, social media experts, photographers/videographers, and project managers in strategically developing messages and deliverables.• Prioritised work and resources across engagements based on short and long-term needs and established production schedules by collaborating with designers, copywriters, and production departments. Show less

VODI Fashion House
Jan 2020 - Aug 2020Sales And Marketing Representative
Celebration Church International
Jan 2021 - Nov 2024Team Lead• Managed the budget allocated for the procurement of various lights and accessories and reduced wastage by 15%• Implemented and evaluated business metrics to meet ongoing organisational or customer information needs.• Planned and managed team meetings, training, and assessments which have helped the team stay creative as they apply skills developed and improve with every opportunity.• Led the review of assigned business processes from end-to-end to identify operational, financial and technological risks and opportunities to improve efficiency and target operating model. Show less
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Glasgow Caledonian University London (GCU London)
Jan 2021 - Jan 2022Class Manager• Managed the relationship with diverse stakeholders and assisted in communicating the point of view of the students to the Board

Sanct Skin
Sept 2021 - Oct 2022Business Development Executive• Evaluated information gathered from multiple sources, reconciling conflicts and expertly decomposing high-level information into understandable deliverables.• Developed solutions that increased new business, qualifying strategic selling opportunities and target market/clients.• Developed vital accounts and existing client relationships and identified converted opportunities to cross/up-sell.• Supported the pre-sales process and helped business development teams define Innovative solutions and win new business.• Collaborated and gave feedback within the team and marketing to create and implement supporting customer journeys for further lead generation.• Led consulting engagements and provided advice and guidance that led to actionable implementation plans, which resulted in a 13% positive change.• Carried out direct sales activities, principally searching for new businesses, made outbound calls, and conducted meetings and demonstrations of the client's product to win new business and convert existing customers. Show less

E.ON Next
Aug 2022 - Oct 2024Customer Experience Specialist• Identify customers' pain points and problems and provide innovative solutions, achieving 100% satisfaction.• Promote digital channels to enhance customers' experience and provide financial management information to the customers.• Collaborate with internal and external stakeholders to understand the business problems and translate them into prioritised user stories.• Conduct business requirements & gathering sessions in the form of questionnaires and business scenarios with the end users and subject matter experts (SME). Show less

2 Cents Of Fashion
Oct 2022 - Feb 2024Founder
Minist
Mar 2024 - nowFounderPremium Afro-Modern Ready-to-Wear Brand Creating clothing for the future from Heritage
Licenses & Certifications

Innovation Management
Coursera Course Certificates
Digital Marketing Skill
Google Digital Skills For AfricaJun 2018
Volunteer Experience
Team Lead
Issued by Celebration Church International
Associated with Pelumi Akinwande
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