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Greg Lustberg PMP, CSM

Greg lustberg pmp, csm

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location of Greg Lustberg PMP, CSMNew York, New York, United States
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  • Timeline

  • About me

    Associate Director Project Management

  • Education

    • Florida state university

      -
      Aa

      Activities and Societies: Delta Tau Delta Fraternity President, Alliance Political Party Student Senator

    • Hofstra university

      1995 - 1997
      Ba communications

      Activities and Societies: Teacher's assistant and Grant student in the Film Department

  • Experience

    • Mccann-erickson

      Jan 1999 - Oct 2001

      Oversaw planning, budgeting, and scheduling for commercial and radio production and post production.Assisted in the management of all areas of production and acted as liaison between agency, production companies, and vendors.Developed and presented regional/national commercials, industrial videos, and animatics for high-profile clients such as Lowes, Labatts, Coca-Cola, Reckitt Benckiser and Mastercard. • Managed, scheduled and trafficked print and direct mail advertising for numerous nationally recognized commercial clients such as US Airways, General Motors and Sprint. Promoted to Assistant Producer in December 1999.

      • Assistant Producer

        Jan 2000 - Oct 2001

      • Project Manager

        Jan 1999 - Jan 2000

    • Various advertising agencies

      Oct 2001 - Apr 2004
      Freelance project manager

      Primary responsibilities included managing all internal workflow/scheduling/estimating for a wide range of initiatives; examples being direct mail, print, collateral, interactive, POP, newspaper and catalogue production.Sample clients include Tylenol (award winning Stop/Think campaign), Johnson & Johnson, Verizon, MCI, Sprint, Bank of America and The Village Voice.

    • Ddb worldwide

      Apr 2004 - Apr 2007
      Project manager

      Managed the internal workflow and production for all new business ventures for 2+ years including all RFP submissions, including coordinating with oversees offices and teams.Lead Project Manager for the client acquisitions of Subaru, Diet Pepsi, Lipton Tea, Novartis and United Technologies.Lead Project Manager for the Diet Pepsi account for two years and the Merck Pharmaceutical account and its Brand divisions for nine months.

    • The new york times

      Sept 2007 - Jul 2008
      Project manager

      Managed the internal production of advertising/marketing campaigns and sales promotional ads, specifically web ads and banners for the NY Times website, email campaigns and internal initiatives to drive sales growth.Worked closely with promotion managers and the production department to ensure timely delivery of ad materials and mockups in a very fast based studio environment.

    • The cement bloc

      Feb 2010 - Jun 2010
      Integrated project manager

      Managed all advertising and marketing materials for the Novartis Pharmaceutical account in preparation of the global product launch of the Gilenya multiple sclerosis drug.Managed daily production team workloads and resource availability for agency team.Handled all regulatory submissions and sourcing of ad materials to global vendors for translations and ad production.Scheduled, managed the production of and trafficked all ad materials, including digital videos, web portal development, event marketing materials, collateral, packaging and signage. Show less

    • Grey group

      Aug 2010 - Aug 2011
      Freelance project manager - grey / publicis ny / publicis health

      Fully Integrated Project Management duties across all advertising channels for various retail and pharmaceutical clients.Managed daily production for projects and corresponding teams and sourcing of ad materials to global vendors for production, including regulatory submissions and high volume retail projects.Developed project plans, processed change orders, assisted with budget and vendor management, tracked all production costs. Sample initiatives include commercial production, print production, website dev, digital videos, email blasts, print, collateral, event marketing, packaging and signage.Client roster included, but not limited to, Citibank, Pfizer, Astra Zeneca, Novartis, Sanofi-Aventis Show less

    • Concentric

      Dec 2010 - Feb 2011
      Freelance project manager

    • J. walter thompson worldwide

      Aug 2011 - Feb 2018

      Directed a team of 30; providing guidance, training, and ensuring proper system management. Handled management of Johnson and Johnson projects; created project guidelines, assisted with scope development, identified risks, established project timelines, and controlled allocation of resources. Core team member with direct reports who was responsible for mentoring team members on project system management. Selected Contributions:Successfully completed the launch of Zyrtec Allergycast App Spearheaded and produced 15 Zyrtec and Tylenol commercials over multiple campaigns: CRM program, website initiatives, as well as digital activations. Show less Responsible for managing multiple projects through full lifecycle delivery for the Johnson & Johnson client. Develop project plans from existing SOW statements, manage client scope development and agency allocations, as well as all creative resourcing management for individual projects. Work with various agency stakeholders (account, creative, production, strategy, digital, IA, analytics, broadcast and print production) to execute project initiatives in a timely and cost efficient manner. Fully integrated manager and core team member with direct reports and responsible for training team members on proper system management. Show less

      • Senior Project Manager - Team Lead

        Sept 2015 - Feb 2018

      • Integrated Project Manager

        Aug 2011 - Sept 2015

    • Saatchi & saatchi

      Apr 2018 - Sept 2018
      Senior project manager contract

      Inspiring a rotating 15 personnel creative team through full project life-cycle; building and tracking scopes, directing and coaching, and overseeing resourcing. Developed project plans from existing SOW statements; utilizing traditional waterfall CSS and agile methodologies to develop integrated timelines and track their progress. Collaborated with key stakeholders; ensuring that timelines and budgetary restrictions were met.Selected Contributions:Led the creation and launch of the asa.org website; creatively constructing five content series to be displayed on the website. Show less

    • Mrm

      Oct 2018 - Feb 2024

      Web, web, web. Quickly becoming a digital guru (according to my manager). Mostly working on site builds and large scale site migrations for the US Army, Honeywell and most recently digital and b2b initiatives for the integrated Verizon account.

      • Associate Director Project Management

        Apr 2022 - Feb 2024

      • Senior Project Manager

        Oct 2018 - Apr 2022

    • Saatchi & saatchi wellness

      Apr 2024 - now
      Associate director of project management

  • Licenses & Certifications