Naufal Adeel

Experience

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  The Coca-Cola Company

  Jun 2016 - Feb 2017

  Senior Marketing Manager

  Senior Executive Marketing Assistant of Regional Director, Customer Leadership Director, & C&CL Channel Development Manager.Key Achievements: 🌟Social Media Marketing: Analyzed $800K of spend data to optimize audience, creative, & copy of campaigns; resulting in 125%+ organic growth in social media engagement, 12% MoM conversion boost, and 35% decrease in cost per acquisition.🌟Performance Marketing: Produced end-to-end email marketing campaigns, content calendar development and A/B testing; drove a 15% increase in sales and expanded monthly newsletter subscribers by 2500+ using HubSpot. Show less

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  Self-employed

  Jul 2017 - Aug 2023

  Private Investor & Marketing Consultant

  Strategically investing in and consulting for high-growth startups, I integrate financial knowledge with cutting-edge marketing strategies to catapult companies to market success.Specializing in b2b marketing, brand strategy, market trends, digital marketing, and consumer engagement, I foster revenue growth and ROI for a diverse portfolio. With a focus on emerging tech and green sustainable energy sectors, I provide not just capital, but strategic advice, industry connections, and mentorship to foster innovation, market penetration, and business growth. Investment Expertise:- Handpicked and funded promising startups, achieving notable exits, including a 10x ROI for a fintech innovator post-Series C.- Directed capital infusion and market viability assessments for a biotech firm, contributing to a 600% valuation increase before Series A.Marketing Expertise:- Consulted on multi-channel marketing campaigns and branding initiatives, driving a 4x increase in revenue for a renewable energy venture.- Masterminded the rebranding and market repositioning of a SaaS company, culminating in its strategic acquisition by a leading enterprise. Consultancy Highlights:- Delivered market analysis, consumer insights, and growth hacking techniques to refine product positioning and customer journey mapping.- Leveraged SEO/SEM, content strategy, and social media analytics to consult on compelling narratives and enhance online presence for portfolio brands.As a marketing director and investment strategist, I merge financial acumen with narrative marketing, fostering startup scalability and operational excellence. Show less

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  Method Manor

  Aug 2017 - Mar 2021

  Co-Founder & Marketing Director | Advertising, Media, PR

  Co-founded a full-stack 360 marketing agency, assembling, mentoring, and empowering a team of 10 professionals. Propelled the company to profitability within a 9-months via successful business development efforts, crafting compelling stories, & expanding customer base. increasing annual revenue by 200% over 3 yearsManaged day-to-day banking, treasury, & operating cash flow activities. Measured, reported, & assessed performance on desired goals of profitability, client acquisition, & retention (ROI and KPIs). Responsible for demand generation initiatives, gaining approval for, & implementing marketing strategies. Key Achievements: 🌟Campaign Management: Piloted the execution of 100+ comprehensive marketing campaigns, resulting in an average ROI of 220% for clients.🌟Digital Strategy: Championed 14+ digital strategies per client, including a comprehensive 10-step SEO/SEM blueprint, PPC strategy, content development, remarketing, and paid advertising; boosted brand awareness by 40% on average. 🌟Project Management: Spearheaded a price optimization project, expanding the client base by 53%. Established strategy, messaging, branding & positioning to catalyze growth and improve YoY customer retention by 28% through a strategic transition to a subscription model for services.🌟Marketing Analytics: Achieved an 85% reduction in annual ad spend from $1M to $150k, identifying 10+ underperforming channels, and reallocating resources, leading to a significant 28% increase in campaign effectiveness.🌟Team Management: Managed cross-functional teams to deliver exceptional event experiences for clients, negotiating strategic vendor partnerships that reduced event expenses by 15% and drove new RFPs for clients. Show less

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  Stealth Startup

  Oct 2020 - Dec 2023

  Board Member

  Marketing advisory board member to 8x Early stage (fintech) startups of Strategy, Growth, & Expansion.

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  ABAKA

  Jun 2021 - May 2024

  Directed all aspects of B2B marketing strategy, advertising, communications, PR, and branding across UK-EMEA & APAC, highlighting SaaS solutions for Retail Banking, Insurance, Wealth Management, & Retirement. Key Achievements: 🌟Leadership & Revenue Planning: Managed a $4M budget and saved an impressive $2.6M annual cost savings through seamless integration of 6 AI & SaaS tools, transition to in-house operations, unifying marketing-sales systems, and implementing ROI-driven marketing strategies that fuelled company growth and optimized marketing operations. 🌟Market Analysis: Conducted market research utilizing Salesforce to perform data-driven competitive assessment, customer segmentation, and target profiling; resulting in $1.3M revenue growth and significant P&L impact🌟Growth Marketing: Formulated and executed go-to-market (GTM) strategies that secured $6.7M in funding, advising C-level/ C-suite and senior management on spend optimization across growth ventures, leading to a 12% dip in operational costs and a 15% marketing ROI hike.🌟Brand Marketing: Orchestrated a 5-year customer-centric brand strategy across UK, MENA, APAC, focusing on performance marketing in alignment with business objectives & ethos. This resulted in an impressive 58% growth in brand presence and a substantial 17% business growth.🌟Event Management: Coordinated ABAKA' global events strategy, focusing on maximizing brand partnerships. Secured influential speaking engagements at 30+ international conferences, achieving a 134% YoY lead generation growth.🌟Public Relations & Account Management: Authored 40+ press releases and developed key PR channels. Managed PR initiatives with external stakeholders and agencies, boosting global brand awareness through strategic partnerships, programs, and 25 vital media partnerships. Clinched 17 global banking tech awards, alliances with Royal Private Family Offices, and a 200% YoY surge in media placements with industry giants like Forbes. Show less 🌟Digital Marketing: Launched and implemented the company's first digital marketing plan, yielding a remarkable 17.3% business growth and $500K in first-year sales.🌟Brand Development & Product Launch: Steered holistic rebranding and content strategies that captured 200% more sales eads via targeted customer acquisition. Steered demand generation & product launch blueprints, emphasizing localization-ready content for both internal and external distribution.🌟Partnerships: Fostered relationships with Microsoft, Finastra, and other partners, deploying cross-channel marketing campaigns, digital transformation workshops, and ensuring integrated communications capability. This drove an 80% surge in consumer reach, 243 discovery meetings, cross-selling initiatives, remarketing campaigns, and amplified CLV.🌟Content Marketing: Led content strategy, overseeing all marketing collateral development & in-house operations from content creation to graphic design and copywriting. Used advanced skills to curate promotional material, social media content, sales presentations, product sheets, case studies, whitepapers, webinars, blogs, articles, posts, brochures, landing pages, and more. Supervised insights from CRO, UX, & SMM ensuring optimization through data analytics, marketing analytics, & ROAS campaigns; boosting online visibility by 97% and driving 13,500+ qualified leads annually.🌟Integrated Marketing: Established in-house creative department, saving $370K/Y by eliminating agency fees. Developed and executed strategic marketing campaigns including sales enablement, customer marketing, and event coordination; oversaw the creation of 50+ comprehensive brand guidelines to ensure consistent brand identity across all customer touchpoints.🌟Financial Oversight: Managed financials from quarterly budgeting to P&L & KPI benchmarks, focusing on ROI market & content investments. Show less

  • Marketing Director | Marketing Strategy, Integrated Marketing, & Brand Management

    Feb 2022 - May 2024

  • Marketing & Communications Director | Digital Strategy, Partnerships, & Content

    Jun 2021 - Feb 2022
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  VAI Marketing Management

  Mar 2024 - Dec 2024

  Head of Marketing & Communications

  Leading and transforming a 26-member team into a high-performing, data-driven unit. Currently repositioning the marketing department as a key revenue driver for fintech clients. Key Achievements: Global Client Relations: Served as lead on 57 high-stakes fintech client accounts, delivering 107 strategic communications, 28 media relations, and account management across multiple global markets (US, UK, EU, APAC, MENA). Communications Strategy: Spearheaded a client-focused communications framework, producing 100+ external and internal media pieces (press releases, op-eds, FAQs), securing a 150% increase in media mentions.Team Leadership: Directed and transformed a 26-member team into a high-performing, data-driven unit, scaling productivity from 22% to 94% within 2 months while maintaining a 100% on-time project delivery rate. Strategic Planning: Introduced project management processes, budget control, stakeholder communication, and resource management strategies, saving $4M from a $10M budget and driving a 60% increase in lead gen by Q2. Customer-Centric Growth: Repositioned the department as the key driver of revenue for fintech, Web3, blockchain, & crypto clients by emphasizing organic customer engagement, achieving an average 40% increase in ROI. Culture-Focus: Fostered culture of innovation and excellence by personally leading 49 educational initiatives in 3 months, resulting in a 60% increase in team proficiency of advanced analytics tools and data-driven marketing techniques.Stakeholder Reporting: Authored a 50-page strategic improvement report within the first week, setting clear goals and achieving 100% of the outlined objectives, driving cross-departmental alignment between product, risk, legal, & sales. Innovation & Development: Established and directly managed a specialized marketing strategy unit, improving engagement by 75% and producing 12 comprehensive marketing strategies for high-profile fintech and crypto clients. Show less

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  Qashio

  Dec 2024 - now

  Head of Marketing