Tatiana Iliushina

Experience

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  Groupon

  Jan 2013 - Feb 2014

  Business Analyst

  - Performed data analysis; presented reports to top management for decision-making.- Forecasted, defended and managed marketing budget. - Analyzed marketing campaigns efficiency, provided recommendations.- Strategic marketing: owned a control over marketing during the CMO hiring process, provided marketing & SWOT analysis.- Developed and implemented an algorithm for tracking marketing data; established technical tasks for the development team.

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  NUMA Moscow

  Sept 2014 - Dec 2018

  Mentor

  Mentored & consulted startups, did lecturing, participated in a jury during startup pitch competitions.

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  BlaBlaCar

  Apr 2016 - Feb 2017

  • Represented the local teams’ vision, needs, in order to adapt global processesand relations between local and global teams• Cross-functionally collaborated with HQ teams to define a global acquisition strategy and local brand strategy. Led marketing programs, product localization and a monetization project in Russia.• Contributed to development of global marketing reporting, defined KPIs for measuring of marketing effectiveness, attribution logic.• Shared expertise and best practices with colleagues throughout 20 countries where BlaBlaCar is represented. Show less

  • Marketing Manager Russia / Head of Marketing

    Mar 2014 - Feb 2017

  • Growth Manager, Growth Team

    Apr 2016 - Sept 2016
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  Google

  Jul 2017 - now

  Partner with key global clients in order to provide actionable and high impact business recommendations aligned with companies’ goals. Exclusive Google Startup acceleration program: shaped the program and content, defined goals, selected the startups, speakers & mentors (incl. collaboration with VC & C-suite). In addition, I owned two sections of the program: Go-To-Market Strategy and BI & Measurement. Partner with large global clients from Gaming, Dating, Social, Travel, Health&Fitness industries.

  • Industry Manager, Global Social&Dating Businesses, LCS

    Sept 2022 - now

  • Senior Analytical Consultant

    May 2019 - Sept 2022

  • Startup Growth Lab

    Jul 2020 - Jun 2021

  • Analytical Consultant

    Jul 2017 - Apr 2019