Lana Gerber

Experience

• 

  Broadway Cares/Equity Fights AIDS

  Aug 2009 - May 2010

  District Representative for Florida Thespians

  • Promote education of and awareness of AIDS among Seminole and Orange County Schools by communicating and working with Thespian troupes• Train and manage a staff during District V Thespian Competition to work booths, collect donations, inform students, sell ribbons, and encourage participation in Broadway Cares' mission.• Raise and manage funds for Broadway Cares/Equity Fights AIDS• Organize Broadway Cares/Equity Fights AIDS activities

• 

  Student Production Services

  Sept 2010 - May 2012

  Production Assistant

  Provide production and technical support for events on the Boston University campus using multimedia, video, sound reinforcement, and lighting equipment. Clients include nationally touring and local acts.

• 

  Fenway Community Health

  Aug 2011 - Dec 2011

  Community Advisory Board Member

  The Fenway Institute's research CAB is an exciting group that speaks for the concerns of the community on HIV and other public health issues related to research. CAB members provide input to Fenway research staff and investigators on study design, protocols, enrollment, recruitment efforts and community education.

• 

  WTBU

  Jan 2012 - Jan 2013

  Disc Jockey

  • Operate all studio communications for a two hour show once a week, including logging played music, reading advertisements, announcing show headers and entertaining callers on-air.• Selecting musical variety and topic of conversation for a Film Score and Show-tunes specialty show• Develop a new show, "A Spoonful of Sugar," to feature music from film scores and theatrical performances.

• 

  Crealde School of Art

  May 2012 - Jun 2012

  Marketing Intern

  • Arrange public relations events and marketing materials, heightening exposure for a non-profit organization.• Research online advertising opportunities to promote workshops, gallery openings, and summer camp to central Florida residents and visitors.• Assist in editing and cataloging Crealdé photo files.• Manage Crealdé social media accounts including Twitter, Facebook, and Pinterest

• 

  Charisma Media

  Jun 2012 - Aug 2012

  Product Development Intern

  Proofread manuscripts for new releases, reprints, ads, and apply paragraph styles to unedited manuscripts to prepare them for the editor. Assist copy editors, editors, and contract manager organize permanent files and prevent plagiarism by researching book content.

• 

  Boston University Community Service Center

  Oct 2012 - May 2014

  • Coordinate nine one-time volunteering opportunities for BU students, including the annual Global Days of Service and Hike for Hunger fundraiser• Supervise planning for Hike for Hunger, a two-day, 27-mile hike to raise funds for Heifer International• Coordinate transportation for over 400 students, maintain communication with 40 nonprofit organizations and lead a 21-person student committee for the annual Global Days of Service. • Fielding phone calls from students, parents, and administrators• Managing professional staff schedules in Microsoft Outlook• Maintaining the Center's correspondence with students, administrators, and other University offices via e-mail and phone.• Advising students on Educational Resource Center and Center for Career Development programs • Coordinate a trip for eleven volunteers to Orland, ME to work with Homeworkers Organized for More Employment over spring break.• Participate in a one-week service project in Orland to build houses, serve in a local food bank, and work in a homeless shelter.• Reach out to local businesses for meal donations• Maintain a blog with information about the trip and our service

  • Events Program Manager

    Sept 2013 - May 2014

  • Office Assistant

    Sept 2012 - May 2014

  • Alternative Spring Break Coordinator

    Oct 2012 - Apr 2013
• 

  Lekker Home

  May 2014 - Mar 2018

  • Increased website year-over-year average order value by 21.3% and increased website net profit by 3% through designing a new shipment pricing plan in coordination with Buying office + implementing the supporting technical system in coordination with web development team.• Channeled customer analytics to spearhead Facebook acquisition and remarking ad strategy—resulting in a 691% ROAS for 2017.• Managed new website feature implementation from design to launch, consulting with Exec-level stakeholders about the best UI functionality for optimal customer experience and translating that into technical design in coordination with web development team.• Reduced monthly application spend by 16% through identifying + replacing inefficient business applications with more productive apps for the web team.• Created business dashboard for measuring key eCommerce + marketing metrics and 2017 goals, allowing the company to make informed data-driven decisions.• Successfully hired + managed two full-time marketing associates and a part-time intern Show less • Executed the transition between eCommerce platforms, translating business requirements into system designs in collaboration with third-party web developers. • Managed pricing, SKUs, descriptions and photos for 14,000 products in PoS system and standardized technical procedures for product additions across Buying + Web offices.• Increased website SEO: wrote meta descriptions for brands, created Google-friendly copy for niche landing pages, uploaded related multimedia for products• Assisted in creating strategies and implementation of online marketing campaigns, including social media, email, search and advertising campaigns Show less

  • Ecommerce Manager

    Jan 2017 - Mar 2018

  • Web + Marketing Associate

    Jan 2015 - Dec 2016

  • Design Professional

    May 2014 - Dec 2014
• 

  EverQuote

  Mar 2018 - Dec 2018

  Quantitative Analyst

  • Developed hypotheses to identify causes of performance issues, designed and launched the appropriate method of investigation including the use of A/B tests, debugging script logs, visual analysis from SQL to Databricks and Microsoft Excel.• Managed email deliverability for user segment that contributes $10k/day as part of a $20k/day team lift project to improve new user email deliverability on Gmail.• Identified + documented solutions for internal alerts, improving the mean resolution time for high-urgency alerts by 83%.• Designed dynamic reporting dashboards across traffic teams by consulting with each team to identify data sources + structure and to understand the team’s unique functionality needs.• Improved system and process efficiency by creating solutions for time-consuming and repetitive analyst tasks; Documented issues and solution implementation timeline in JIRA. Show less

• 

  GoSpotCheck

  Feb 2019 - Dec 2020

  • Plan, execute and document end-to-end application testing and releases for GoSpotCheck's professional services engineering team, ensuring that high quality solutions are delivered to clients on schedule.• Practice Scrum software development methodology, engaging in daily standup, grooming, sprint planning and retrospectives. • Collaborate across engineering and customer success stakeholders during initial solution scope to define requirements that both meet the clients' needs and promote sustainable, progressive engineering architecture.• Pair with engineers throughout the SDLC, including but not limited to consultation on solution implementation, informal PR review, and development of PostgresSQL check queries for data validation.• Daily software use includes Harness, Heroku, CircleCI, Github, RubyMine, DataGrip, Google Cloud Platform/Kubernetes, Asana, JIRA. Show less

  • Quality Assurance Engineer

    Aug 2020 - Dec 2020

  • QA Analyst

    Feb 2019 - Aug 2020
• 

  FORM

  Dec 2020 - now

  [FORM acquired GoSpotCheck in December 2020]• Plan, execute and document end-to-end application testing and releases for FORM's professional services engineering team, ensuring that high quality solutions are delivered to clients on schedule.• Practice Scrum software development methodology, engaging in daily standup, grooming, sprint planning and retrospectives.• Collaborate across engineering and customer success stakeholders during initial solution scope to define requirements that both meet the clients' needs and promote sustainable, progressive engineering architecture.• Pair with engineers throughout the SDLC, including but not limited to consultation on solution implementation, informal PR review, and development of PostgresSQL check queries for data validation.• Daily software use includes Harness, Heroku, CircleCI, Github, RubyMine, DataGrip, Google Cloud Platform/Kubernetes, Asana, JIRA. Show less

  • Backend Software Engineer

    Feb 2022 - now

  • Associate Backend Software Engineer

    Mar 2021 - Feb 2022

  • Quality Assurance Engineer

    Dec 2020 - Feb 2021