Lucia Peña

Lucia peña

bookmark on deepenrich
location of Lucia PeñaPamplona, Chartered Community of Navarre, Spain
Phone number of Lucia Peña+91 xxxx xxxxx
Followers of Lucia Peña1000 followers
  • Timeline

    Jan 2016 - Dec 2018

    Trade Marketing Coordinator

    Anheuser-Busch InBev
    Jun 2019 - Sept 2019

    Assistant Project Coordinator

    AGERÓN
    Oct 2019 - Feb 2020

    Account Manager

    Dendary
    Current Company
    Jan 2021 - now

    Marketing Project Manager

    IT Pharma
  • About me

    Marketing Project Manager en IT Pharma

  • Education

    • Universidad de salamanca

      2019 - 2020
      Master's degree international business
    • Universidad iberoamericana

      2013 - 2016
      Bachelor's degree marketing and communication

      Activities and Societies: Member of the Marketing Students Association of the Universidad Iberoamericana (UNIBE) EXTRA ACADEMIC TRAINING• International Congress, "Future of Advertising" FOA RD. 2014• Sixth Creative Combat "Litigation of Ideas" 2014• IV Workshop on Market Research 2014• Creation of Ideas Workshop: From Storytelling to Storydoing 2014• Member of the Organizing Committee of ZUMBASEM: Project of Social Responsibility and Community Service 2014• MERCADEXPO International Congress• Down to Bussiness Camp Congress 2014

    • Thepower business school

      -
      Certificación instagram pro marketing and advertising
  • Experience

    • Anheuser-busch inbev

      Jan 2016 - Dec 2018

      -Created innovative promotions that impact the consumer and strengthen the image of the CND brands of Non-Alcoholic and Distilled-Designed the communication of the promotional cycles for the different distribution channels-Defined the objectives of the platforms, identifying the roles of each area and the mechanics of implementation at the point of sale-Analyzed the market and movement of brands, such as sales volumes, to define the promotion strategy-Responsible for the Food Service channel with PEPSICO brands (KFC, BK, TB, PAPA JOHNS, CINES) achieving a growth of 58% in the full channel vs. the previous year Show less

      • Trade Marketing Coordinator

        Dec 2016 - Dec 2018
      • Marketing Trainee

        Jan 2016 - Dec 2016
    • Agerón

      Jun 2019 - Sept 2019
      Assistant project coordinator

      Organizing Meat Attraction 2019 with IFEMA, Anice, Provacuno and ICEX

    • Dendary

      Oct 2019 - Feb 2020
      Account manager

      -Gestión de cuentas claves en Amazon-Market research -Reporte y control de KPI's-Customer relationship management

    • It pharma

      Jan 2021 - now
      Marketing project manager

      -Research and understand user needs and market gaps.Identify and develop new products and engaging experiences for our users.-Determine metrics to evaluate the success of new ideas and prioritize ways to make continual improvements.-Work cross-functionally (with suppliers, marketing agencies, tech developers, etc) to launch our products.-Balance strategic projects while maintaining product momentum and launch schedules.-Focus on product excellence, ensuring a high-quality standard on all product releases.-Partner with the revenue team.-Monitor key success metrics and report on users’ reactions following launch. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Lucia Peña
      ORGULLO UNIBE - Jan 2016 Ganadora del programa de Reclutamiento de Cerveceria Nacional Dominicana
  • Volunteer Experience

    • Coordinadora de Maratón de Zumba

      Issued by Manos unidas por el autismo on Nov 2015
      Manos unidas por el autismoAssociated with Lucia Peña
    • Coordinadora de Actividad Navideña

      Issued by Hogar Villa Bendición on Dec 2015
      Hogar Villa BendiciónAssociated with Lucia Peña
    • Event Coordinator

      Issued by Manos unidas por el autismo on Jan 2016
      Manos unidas por el autismoAssociated with Lucia Peña