
Timeline
About me
Marketing Project Manager en IT Pharma
Education

Universidad de salamanca
2019 - 2020Master's degree international business
Universidad iberoamericana
2013 - 2016Bachelor's degree marketing and communicationActivities and Societies: Member of the Marketing Students Association of the Universidad Iberoamericana (UNIBE) EXTRA ACADEMIC TRAINING• International Congress, "Future of Advertising" FOA RD. 2014• Sixth Creative Combat "Litigation of Ideas" 2014• IV Workshop on Market Research 2014• Creation of Ideas Workshop: From Storytelling to Storydoing 2014• Member of the Organizing Committee of ZUMBASEM: Project of Social Responsibility and Community Service 2014• MERCADEXPO International Congress• Down to Bussiness Camp Congress 2014

Thepower business school
-Certificación instagram pro marketing and advertising
Experience

Anheuser-busch inbev
Jan 2016 - Dec 2018-Created innovative promotions that impact the consumer and strengthen the image of the CND brands of Non-Alcoholic and Distilled-Designed the communication of the promotional cycles for the different distribution channels-Defined the objectives of the platforms, identifying the roles of each area and the mechanics of implementation at the point of sale-Analyzed the market and movement of brands, such as sales volumes, to define the promotion strategy-Responsible for the Food Service channel with PEPSICO brands (KFC, BK, TB, PAPA JOHNS, CINES) achieving a growth of 58% in the full channel vs. the previous year Show less
Trade Marketing Coordinator
Dec 2016 - Dec 2018Marketing Trainee
Jan 2016 - Dec 2016

Agerón
Jun 2019 - Sept 2019Assistant project coordinatorOrganizing Meat Attraction 2019 with IFEMA, Anice, Provacuno and ICEX

Dendary
Oct 2019 - Feb 2020Account manager-Gestión de cuentas claves en Amazon-Market research -Reporte y control de KPI's-Customer relationship management

It pharma
Jan 2021 - nowMarketing project manager-Research and understand user needs and market gaps.Identify and develop new products and engaging experiences for our users.-Determine metrics to evaluate the success of new ideas and prioritize ways to make continual improvements.-Work cross-functionally (with suppliers, marketing agencies, tech developers, etc) to launch our products.-Balance strategic projects while maintaining product momentum and launch schedules.-Focus on product excellence, ensuring a high-quality standard on all product releases.-Partner with the revenue team.-Monitor key success metrics and report on users’ reactions following launch. Show less
Licenses & Certifications
- View certificate

Thepower business school
Thepower business schoolMar 2022 - View certificate

Create a brand strategy
LinkedinOct 2020 - View certificate

Soft skills for sales professionals
LinkedinOct 2020 - View certificate

Social media marketing foundations
LinkedinOct 2020 - View certificate

Future of advertisings
Marketingdirecto.comSept 2018 - View certificate

Fundamentos del marketing online: email marketing
LinkedinOct 2020 
Certified wedding and event planner (cwp)
International open academyMay 2020- View certificate

Certificación de comercio electrónico
Escuela de organización industrialMar 2021 - View certificate

Social media marketing: strategy and optimization
LinkedinOct 2020
Honors & Awards
- Awarded to Lucia PeñaORGULLO UNIBE - Jan 2016 Ganadora del programa de Reclutamiento de Cerveceria Nacional Dominicana
Volunteer Experience
Coordinadora de Maratón de Zumba
Issued by Manos unidas por el autismo on Nov 2015
Associated with Lucia PeñaCoordinadora de Actividad Navideña
Issued by Hogar Villa Bendición on Dec 2015
Associated with Lucia PeñaEvent Coordinator
Issued by Manos unidas por el autismo on Jan 2016
Associated with Lucia Peña
Languages
- esEspañol
- inIngles
- frFrances
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