Aysel Rasif

Experience

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  The State Migration Service of Azerbaijan Republic

  Jun 2014 - Jul 2014

  Student Intern
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  AmCham Azerbaijan

  Oct 2016 - Oct 2016

  Research Intern
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  Public Health and Reforms Center of the Ministry of Health of Azerbaijan Republic

  Nov 2016 - Oct 2017

  Public Relations Manager

  • Coordinating all public relations activities• Developing a communications plan including strategy, goals, budget and tactics• Public speaker (Child marriage and domestic violence)

• 

  Starcom Azerbaijan

  Oct 2017 - Feb 2020

  • Held ownership of digital marketing strategy planning and buying for 15+ brands across FMCG industry in Azerbaijan and Georgia;• Developing, implementing and managing all accounts & platforms for all organic & paid digital marketing activities (SEM/PPC, SMM, i-Video, Display, In-App, E-mail marketing, E-Commerce, Remarketing, Programmatic). Key clients: Mondelez, Coty, RotFront, Visa, Sopharma, Huawei• Determining the most effective media mix, identifying target audiences and craft effective campaigns• Negotiating ad space and time slots with various media outlets• Coordinating, monitoring, evaluating media campaigns and strategies

  • Digital Media Manager for P&G Caucasus

    Jul 2019 - Feb 2020

  • Media Manager

    Oct 2017 - Jun 2019
• 

  ATL Consulting

  May 2020 - Jul 2020

  Digital Marketing Manager

  Managing, improving and implementing the effectiveness of ATL Group of Companies (ATL Tech, ATL SMS, ATL Academy) B2B digital marketing strategies.

• 

  McCann Worldgroup

  Jul 2020 - Oct 2023

  Key clients: Mastercard, Toyota, Unilever, Carlsberg, Beko, Borjomi, Kimberly-Clark, Honor, HepsiburadaGlobal, etc.• Lead resource planning, management, reporting, strategy, and coordination of projects/initiatives to deliver change in line with availability and business requirements;• Managing creative and digital media teams • Optimising digital advertising strategies;• Adapting The Coca-Cola Company brands’ global digital marketing strategies for the local market;• Planning and analyzing of implementation the long-term campaigns as the team leader and reporting to the client.

  • Group Head Of Digital

    Nov 2021 - Oct 2023

  • Head of Digital Media for Coca-Cola Azerbaijan (Universal McCann)

    Jul 2020 - Oct 2021
• 

  Fairmont Baku, Flame Towers

  Nov 2023 - now

  Marketing and PR Manager

  - Develop and maintain the hotel's brand identity;- Conduct market research to identify trends, competitor activities, and customer preferences;- Manage the hotel’s online and offline presence, including the website, social media platforms, email marketing and print materials;- Collaborate with designers, photographers, and videographers to produce high-quality visuals;- Plan and manage advertising campaigns in print, online, and other media;- Develop special promotions and packages to attract different customer segments;- Collaborate with other departments (e.g., F&B, Spa) to create bundled offerings;- Build and maintain relationships with local, national, and international media;- Develop and manage the marketing and PR budget;- Work closely with other departments, including Sales, F&B, and Operations, to align marketing and PR efforts;- Prepare regular reports on marketing and PR activities. Show less