Umaid Ali

Experience

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  Cignition.pk

  Aug 2017 - Nov 2022

  Intern at Cignition (Short Movies Industry)

  • Learned a little bit of everything from camera handling to editing and direction and how to set up space for a shoot. Learning about lenses and different equipment used for production and different filters that enhance scenes such as ND, UV and polarizing filters• Accurately read, understood, and carried out written instructions.• Followed standards and procedures to maintain the shooting environment. Participated in pre-production planning such as scheduling, location scouting and equipment rental.• Performed routine maintenance on camera and other set equipment.• Floated between departments to assess needs and manage small tasks as assigned.• Assisted in setting up and breaking down props and fabrications. Show less

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  Social ECHO (Non-profit Organization)

  Nov 2018 - Nov 2022

  Associate Marketing Specialist

  • Drove awareness by developing content and online marketing campaigns. Planned and instituted a social media marketing plan.• Video production strategies to strengthen the organization's reputation by delivering results and impact through different drives on social media.• Aid in the analysis of marketing data (campaign outcomes, conversion rates, traffic, etc.) to assist in designing the next marketing plans.• Streamlined operational processes and workflow to increase the efficiency of team performance and resource allocation.• Worked with "Oxfam" for a tree plantation drive and planted trees in more than 50% of government schools in Islamabad and educated kids for plantation benefits. Also, used to run several charity-based drives to collect, buy and share food and supplies with needy individuals. Utilizing all the media for social media and building trust and donations. I am still attached to Social Echo but voluntarily. Show less

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  UDAAN (Non-profit Organization)

  Jun 2019 - Nov 2022

  Social Media Manager

  • Planned and instituted a social media marketing plan, developed content, and collaborated with different teams to drive awareness through social media and paid ads by engaging the local audience in different activities (plantation drives, care homes and orphanages, educational seminars) and raising funds and dispursing the funds effectively and responsibly.• Launched a Campaign "May bhe mathar hun" (I am human too) for trans-people and acquired sponsors for conducting different family events and providing job opportunities to trans-people (that was one of our success metrics) in various industries. Before that, there was no primary source of their income.• Implemented traditional marketing campaigns by creating large-size (14 feet x 48 feet in size) visuals for multiple billboards across the city.• Analyzed and reported social media and online marketing campaign results with stakeholders to manage budgets and future strategies.• Utilized influencers for networking and seeking to develop new leads through their channels.• Used to create and print marketing materials, including, press releases and ads. Show less

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  Tendril realty

  Jan 2020 - now

  Marketing & Sales Manager

  • It was a real estate company that was working traditionally and the goal was to establish Omni channels for social media, build trust and awareness online, and drive sales.• I was working cross-functionally and my role was to conduct market research to find answers about consumer requirements, habits and trends and analyze ways to make sales and build relationships with clients and managed branding campaigns and initiatives in print, video, and social media.• Developed ideas for creative marketing campaigns that can build trust and sales, due to high mistrust and no regulations in the real estate industry that can safeguard people's interests. So in response, I established a campaign called “Bharosa Apno Par” (Trust in your people) where we incorporated athletes in our campaigns from different domains to build awareness and trust and partnered with established brands with our target audience to influence trust and drive sales and it was successful.• Aided in outbound and inbound promotional campaigns by showcasing a range of expertise (content development and optimization, advertising etc.)• Created marketing strategy, content and at times scripts for video creation (that I learned in my previous job).• Used to measure the engagement and optimize marketing strategies accordingly by analyzing results from paid promotions and through social media listening.• Furthermore, I used to create customer personas and segmented lists for effective paid targeting and email marketing. Show less

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  Idea25

  Sept 2022 - now

  Marketing and Sales Head

  resentLed strategic iniaves, driving revenue growth and brand visibility. Managed high-performing team, penetrang target markets and generang qualified leads. Developed impacul campaigns, built relaonships, and facilitated successful partnershipsKey Skills Gained: Strategic planning, team leadership, market research, campaign execuon, relaonship building