Experience

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  M financial group

  May 1996 - Jan 1998

  Word processing/desktop publishing

  Word Processing/Desktop PublishingKey Results: - Created and edited marketing, accounting and legal documents including member group materials and stock purchase information - Created yearly directory of companies, addresses, personnel and business information

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  Citadel communications

  Feb 1998 - Aug 1999

  Communications coordinator

  Key Results: - Created sales and marketing collateral and processed accounts receivable. - Instrumental in setting up web sites for four radio stations assisting in the design and management of each and training program managers on editing processes and HTML basics.

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  Sequent computer systems

  Nov 1999 - Apr 2000

  Product marketing specialist

  Key Results: - Supported 3 directors and multiple marketing managers on presentation development and new applications. - Produced collateral for internal company website. - Set up multiple informational databases to communicate product updates and selling tools.

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  Ibm

  Apr 2000 - Apr 2010

  Digital marketing: email/social media marketing specialist

  Key Results: - Managed marketing (mass) and sales (targeted) email marketing tools generating quality leads ($3.2B win revenue). Wrote, edited and posted content, trained marketing and sales on strategy, tools and best practices. Analyzed metrics (open rates, click through rates, customer lists, etc.) and advised teams on ways to improve future results. - Worked with outside vendors (Euro RSCG, Ogilvy One, GP Johnson) to improve tool function, metrics reporting and training. - Supported the teams needs for increased customer nurturing with tool improvements and metrics analysis. - Created and managed Social Media wiki and worked with teams to train on usage and best practices. - Analyzed Twitter and Facebook pages to develop best practices and better strategy. - Managed monthly newsletter with over 80,000 subscribers. -Edited copy and advised on future topics, customer set, social media outlet usage. - Wrote and edited web copy for Medium Business site on ibm.com. - Created weekly promotional offers targeted to medium business for ibm.com. - Created and managed multiple informational databases used for content sharing and distribution. Trained team members on usage and file management. - Produced collateral for meetings and events and drove attendance by implementing web and social media outlets. Show less

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  Intel corporation

  Mar 2011 - Jun 2012

  Social media marketing specialist

  Key Results: - Author/creative for Intel's site re-branding, created internal social media instructional site (Adobe CQ5) - Implemented and maintained social media tactics supporting business/IT campaigns across all Intel social media properties. - Analyzed social media metrics monthly with comparison reporting to stakeholders. - UAT tester for blog and community migrations for Jive, WordPress and MoveableType including system administration and training. - Created and posted social media material on Twitter, Facebook, YouTube, LinkedIn and other social media sites. - Supported the implementation of features and functionality enhancements and testing of new online tools to support community users/audience. Show less

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  Yahoo

  Jul 2012 - Sept 2012

  Media delivery coordinator

  Key Results: - Built and scheduled advertising creative. - Proactively monitored, analyzed and optimized all online advertising performance from creating insertion order to post completion - Effectively communicated with internal teams (sales, production, finance) and external clients on performance and delivery of commitments - Provided troubleshooting assistance for creative and operations-related issues for all campaigns

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  Holiday retirement

  Jun 2013 - Feb 2015

  Internet marketing manager

  • Designed and managed creation of Email newsletter for over 130,000 recipients (B2C, B2B) increasing valid leads/conversions by 20%. (Exact Target/Microsoft Dynamics CRM).• Developed drip/triggered email program for building ongoing relationships and conversions.• Managed rebuild and redesign of Holidaytouch.com receiving multiple industry awards. Continued content production and management of site. (Sitecore)• Optimized and manage Google Plus pages for over 300 communities.Software programs used: Sitecore, InTouch, ExactTarget, WordPress, Google Analytics, Google AdWords, Google Webmaster tools, Google Places, Adobe Photoshop, InDesign, Acrobat Pro, IBM Marketing Central, Icovia, Filezilla, Show less

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  Planar systems

  Mar 2015 - Dec 2015

  Email marketing specialist

  • Increased growth of the company’s email program by over 20% reaching up to 45,000 recipients.• Produced monthly analytics reports using Google Analytics to reflect growth for managements review.• Increased Social Media impressions/views by over 30% each month.Software programs used: Act-On, Salesforce, Umbraco, Adobe Photoshop, InDesign, Acrobat Pro, Various social media analytics trackers

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  Sagacity media, inc.

  Nov 2015 - Sept 2016

  Freelance web content manager

  • Produce quality content and images for online magazines using HTML• QA content for Aspen Sojourner (http://www.aspensojo.com/)Software used: Adobe Photoshop, InDesign and proprietary content management system.

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  Nike (iconma)

  Feb 2016 - Jun 2016

  Technical web designer

  • Authored, created and managed content for 24 Nike Global Store locations.• Project managed launches and updates for global locations.Software programs used: Adobe CQ5/Adobe Experience Manager, Adobe Photoshop, Basecamp

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  Powermax

  Oct 2016 - Jan 2017

  Digital marketing manager

  • Complete rebranding of the PowerMax.com site including look and feel, product placement and content upgrades for improved sales and customer experience.• Daily social media updates on Twitter, Facebook, LinkedIn, Instagram, YouTube, Google+. Increased impressions and followers 25% over 3 months.• Monitor and analyze metrics over email (Listrak) and the various social media channels and used information to improve communication for company.

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  Shot tracer technologies, inc.

  Dec 2017 - Feb 2019

  Marketing manager

  • Conceive of and write unique content for company website blog postings, press releases, advertising copy• Develop and maintain all social media campaigns, including Facebook, Twitter, LinkedIn• Track website and social media metrics and evaluate best practices for future campaigns• Create print and digital advertising spots and email blasts while maintaining the marketing budget • Communicate with customers via email, social media and press regarding product releases and trade shows. Show less

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  Self-employed

  Oct 2019 - now

  Digital marketing specialist
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  Portland saturday market

  Mar 2021 - Jul 2022

  Membership coordinator/web management
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  Oregon department of human services

  Nov 2022 - now

  Case management coordinator

  Oregon Department of Human ServicesNov 2022 - Present (4 months)• Provide support to field staff, agency staff, foster resource families, providers and the public• Completing and verifying data entry to ensure all information entered and uploaded into the ChildWelfare OR-KIDS information system is correct.• Process records and ensure that all work within the unit complies with state and federal lawsSoftware programs used: Adobe Creative Suite, OR-Kids, OJCIN, Microsoft Office Suite Show less