Håkan Ask

Experience

• 

  Kabelvision

  Aug 1990 - Jul 1992

  Assistant controller

  Responsible for subscriber statistics.Reporting of budget outcome and predictions.Result: Gained experience in the financial department.

• 

  LRF

  Aug 1992 - Dec 1998

  Started LRF’s regional financial function.Responsible for the unit’s operation and staff.Member of the management group.Result: Merged four financial functions and launched the new financial unit. Responsible for the company’s accounting and financial reporting.Developed various operational support systems in project form.Responsible for the company’s ICO certification.Result: Gained experience in practical bookkeeping and streamlining and improving the operational administration.

  • Controller

    Jan 1998 - Dec 1998

  • Financial Officer

    Aug 1992 - Dec 1997
• 

  LRF Samköp AB

  Jan 1999 - Oct 2001

  Marketing Manager B2B & B2C

  Launched the LRF Förmån (LRF Benefits) service function.Responsible for staff, budget and sales.Responsible for development of new member benefits and for increasing turnover of existing supplier contracts.Result: Increased the membership of LRF by +11% during the period.

• 

  ICA Förlaget AB

  Nov 2000 - Jul 2002

  Media Sales B2B

  Creative sales of advertising and flyers.Worked in a liaison capacity with management and intermediaries.Result: Value of client portfolio rose from SEK 2.3 mill. to 2.8 mill. (+20%).

• 

  Tallink Silja Line AB

  Aug 2002 - Nov 2010

  Worked in a liaison capacity to management.Sales and project management of conferences and events.Handled complex and large-scale assignments.Responsible for the entire process from concept to execution.Result: Built up a client portfolio which delivered 20,000 travellers at a value of SEK 30 million per year. Responsible for sales and marketing of Mälardalen B2B and B2C.Sales coach for four outlets and seven agents.Outreach and activity-related selling.Result: Annual budget outcome, index 110-130.

  • Sales Project Leader B2B

    Jan 2006 - Nov 2010

  • Regional Manager Mälardalen B2B & B2C

    Aug 2002 - Dec 2005
• 

  Radisson Blu Waterfront Hotel & Stockholm Waterfront Congress Centre

  Dec 2010 - May 2016

  Sales Manager B2B

  Outreach sales of accommodations, meetings and events in the Swedish, Scandinavian and European market.Preparation of programme proposals in terms of both content and structure.Submitting offers, negotiating and concluding business deals.Result: Developed and manage portfolio of new and existing meeting & events and Corporate clients with revenue of SEK 17-18 million per year.

• 

  Radisson Hotel Group

  Jun 2016 - Aug 2020

  Account Manager Meetings & Event

  Responsible for a customer portfolio of new and existing congress organizers, event and venue finding companies.Drive sales of meetings and events locally, nationally and internationally within the Radisson Hotel Group.

• 

  Feelgood Svenska AB

  Aug 2020 - now

  Feelgood is one of Sweden’s leading health companies working with occupational health, exercise and physiotherapy. We offer innovative health services to businesses, organisations and private individuals.I will focus on the additional service Feelgood Plus - can be said to be the company's digital care clinic. Fast end easily accessible digital care for private ailments that complements the more traditional occupational health care.

  • Team Leader Sales, New Business

    Dec 2021 - now

  • Key Account Manager Feelgood Plus

    Aug 2020 - Dec 2021