Rafael Santos

Experience

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  Cineplex

  Dec 2017 - Jul 2019

  Staff Member

  As a Staff Member at Cineplex, I gained extensive experience across multiple operational outlets, demonstrating adaptability, customer service excellence, and a commitment to growth. My training included Box Office, VIP Kitchen, Outtakes, Poptopia, Starbucks, Yoyo's, Floor, Birthday Parties (Popcorn Parties, Xbox Parties, and XScape Parties), XScape, and Podium. In these positions I consistently contributed to the smooth operation of the theater and provided a high level of service to patrons.

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  The University of British Columbia

  Aug 2019 - Jan 2022

  UBC Varsity Events Promotions Staff

  During my time as AMS Events Firstweek Coordinator, I adapted our events program to a hybrid and virtual format in response to the COVID-19 pandemic. My responsibilities included digital marketing, content creation, and event promotion across various platforms, including Facebook, Instagram, TikTok, and YouTube. I was instrumental in creating a welcoming environment for new UBC students, fostering engagement through innovative online events.

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  AMS of UBC Vancouver

  Aug 2020 - Oct 2020

  AMS Events Firstweek Coordinator

  Worked as an AMS Events Firstweek Coordinator in Fall 2020 during the COVID-19 pandemic, with events including in-person, hybrid, and online structures. AMS First Week caters events towards new students at the University of British Columbia (UBC), giving them a platform to meet and network with other students, de-stress, and spend some time away from work and academics. As this position was during the COVID-19 pandemic, we were faced with adapting and restructuring our entire AMS Events program to include Hybrid and Virtual events. Noteable AMS Firstweek events include: Red Bull Move-in Day Boxes, Adopt-A-Plant, Pastels & Pinot, Trivia Nights, Spikeball tournaments, Red Bull Gaming activations, Pit Wednesdays, among more.As we were tasked with connecting with students virtually, we worked towards digital marketing and content creation. This included making Facebook Groups and event pages for our Firstweek events, promoting events across relevant Grad Class and Go Global Exchange groups. We created content on TikTok using trends, memes, and finding other creative ways to generate buzz amongst students virtually. This also included Instagram Marketing, where we created and shared event graphics to our feed and stories, and even YouTube videos capturing student life, culture and tips from older students. Show less

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  Red Bull

  Jan 2022 - Dec 2023

  In my tenure as Student Marketeer Team Lead at Red Bull, I successfully spearheaded field marketing initiatives, engaging over 50,000 consumers and distributing more than 30,000 product samples. I demonstrated strong leadership by managing a team of 15 Student Marketeers, overseeing their training, and coordinating marketing efforts in alignment with company targets. My responsibilities extended to supporting off-premise sales, enhancing brand visibility, and driving social media initiatives, including digital marketing efforts for the Red Bull Gaming sector. Show less

  • Student Marketeer Team Lead

    Jan 2023 - Dec 2023

  • Student Marketeer

    Jan 2022 - Dec 2022
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  After Dark Hospitality Group

  Jun 2023 - Oct 2023

  As a Promotional Marketing Coordinator at After Dark Hospitality Group, I was tasked with executing community outreach and engagement strategies to drive attendance to our exclusive nightclub venues. I managed guest lists, developed new promotional tools, and identified opportunities for collaboration with local events, all while providing VIP table leads to management. My role was crucial in maintaining the visibility and reputation of our venues in a competitive market. In my role as Social Media Coordinator, I collaborated with the Marketing Director to create and implement effective social media marketing plans. I managed all social media accounts, analyzed performance metrics, and recommended improvements to enhance our digital presence. My duties also included developing strategies to increase followership and engagement, ensuring prompt responses to audience interactions, and supporting event-related social content development.

  • Promotional Marketing Coordinator

    Sept 2023 - Oct 2023

  • Social Media Coordinator

    Jun 2023 - Sept 2023
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  Stage Hoppers

  Oct 2023 - now

  In my capacity as Content Manager at Stage Hoppers, I lead the evaluation of our social media platforms, focusing on content quality and data-driven insights to optimize performance. My responsibilities include assessing and implementing strategies to enhance community engagement and platform growth, while also identifying and pursuing new partnership opportunities. I am involved in the recruitment, training, and management of Content Creators and Interns, ensuring the delivery of high-quality work. My role also extends to prompt communication management, including responding to direct messages, comments, and emails. As part of my media responsibilities, I have represented Stage Hoppers as official media/press at notable events such as Skyline LA, Coachella (Weekend 1) + Do LaB, Day Trip LA, and HARD Summer 2024. Show less As a Content Creator Intern at Stage Hoppers, I was responsible for producing engaging content across TikTok, Instagram, and WordPress. I improved SEO, targeted event opportunities, and secured media coverage at major festivals, including pre-event, on-site, and post-event reporting. I collaborated with the team to refine strategies, managed social media accounts, and ensured consistent content scheduling. Additionally, I engaged in market listening to produce relevant content that resonated with our audience. Show less

  • Content Manager

    Jan 2024 - now

  • Content Creator Intern

    Oct 2023 - Jan 2024
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  Evo Car Share

  Mar 2024 - May 2024

  Content Creator

  As a Content Creator and Social Media Personality for Evo Car Share, I was responsible for producing high-quality, engaging video content tailored to TikTok, Instagram, Facebook, and other platforms. My role involved identifying and collaborating with influencers and other content creators to broaden our reach, all while maintaining an authentic online presence that resonated with our audience. I worked closely with the marketing team to integrate promotional campaigns seamlessly, contributing to the overall marketing strategy. Show less

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  Gareth Emery

  May 2024 - now

  Social Media Strategist

  As freelance Social Media Strategist and TikTok Manager for Gareth Emery's LSR/CITY Tour, I am entrusted with the management of TikTok content, leveraging my expertise in dance music culture and social media algorithms to enhance visibility and engagement. My role requires a deep understanding of audience behavior and trends to maximize the impact of concert videos and other special projects, thereby contributing to the overall success of the tour’s digital presence.

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  The Sales Factory

  May 2024 - Jul 2024

  Business Development Representative

  As a Business Development Representative at The Sales Factory, I played a pivotal role in sourcing and qualifying outbound opportunities, building a robust pipeline to support our clients' Account Executives. My contributions were integral to meeting weekly and monthly targets, ensuring client revenue objectives were consistently achieved. I also developed a comprehensive understanding of The Sales Factory’s systems, industry trends, and competitive landscape, which allowed me to provide valuable business development intelligence to high-growth companies. Show less

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  GEC Living

  Aug 2024 - Feb 2025

  Marketing Content Specialist

  As the Marketing Content Specialist at GEC Living, I am responsible for spearheading the creation and management of dynamic marketing content that aligns with our brand’s strategic objectives. My role involves developing and executing comprehensive content strategies, conducting in-depth market research to inform our approach, and crafting engaging, persuasive content across various platforms. I collaborate closely with cross-functional teams to ensure cohesive communication efforts and manage social media presence on platforms including Instagram, TikTok, Facebook, YouTube, and Reddit. Additionally, I oversee the meticulous editing of content and track the performance of marketing initiatives to ensure continual improvement and alignment with organizational goals. Show less