Hannah Rotter

Experience

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  Acrolinx

  Jun 2015 - Aug 2015

  Social Media Coordinator Intern

  Acrolinx is an artificial intelligence platform that helps the world’s greatest brands create amazing content: on-brand, on-target, and at scale. Built on an advanced linguistic analytics engine, Acrolinx actually “reads” your content and guides writers to make it better. That’s why companies, such as Adobe, Boeing, Google, and Philips, use Acrolinx to create content that’s more engaging, enjoyable, and impactful. •Managed social media posting process at Acrolinx via Hootsuite to Twitter, Facebook, LinkedIn. •Edited 100+ hours of video footage from customer conference for website and YouTube. •Tracked all social media metrics for management including page views, social sharing, follower growth, and audience engagement. •Identified industry influencers and followed them on social media to drive engagement. Show less

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  OutSystems

  May 2016 - Aug 2016

  Social Media Coordinator Intern

  Social Media Coordinator for one of the fastest growing B2B software companies. Rated the 6th best Cloud Computing company to work for (Forbes), The Low-Code Platform Leader (Forrester), aPaaS Leader (Gartner), Mobile Low-Code Leader (Forrester), Codie Award winner and much more.• Worked directly with the Global Social Media Manager posting to Twitter and Facebook via Buffer• Created branded images and multimedia for social sharing using Photoshop and Premiere Pro• Helped develop a corporate strategy for YouTube including an analysis of existing traffic and engagement, competitive comparisons, and short and long-term strategy to improve YouTube results.• Worked independently, developed schedule for long and short-term projects using Asana project managment software Show less

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  90.9 FM The Light (WQLU)

  Aug 2017 - Aug 2018

  Social Media Manager

  90.9 FM The Light (WQLU) is a Top 40 College Christian music station located on the campus of Liberty University in Lynchburg, Virginia. In addition to music programming, The Light also broadcasts news programs and sports, including Liberty Athletics. It is our mission to reach our listeners with the Gospel of Jesus Christ while training the next generation of broadcasters that will go out and impact the world.•Work directly with the sports, marketing, promotions, and broadcasting teams to create a unified presence across our social media platforms•Photograph Liberty University hosted concerts, sports games, and events•Create branded images and multimedia for social sharing using Photoshop and Premiere Pro•Schedule and organize promotional events at school activities Show less

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  Liberty University

  Oct 2017 - Feb 2018

  Video Production

  • Helped film and edit marketing content and interviews for Liberty University Marketing department and School of Communication and Digital Content.•Helped set up lighting and video cameras in a chroma key setting•Engaged with interviewees and set up and monitored audio•Helped edit and compile the final interviews

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  OutSystems

  May 2018 - Aug 2018

  Content Marketing/Social Media Intern

  Content Marketing and Social Media Coordinator for one of the fastest growing B2B software companies. Rated the 6th best Cloud Computing company to work for (Forbes), The Low-Code Platform Leader (Forrester), aPaaS Leader (Gartner), Mobile Low-Code Leader (Forrester), Codie Award winner and much more.• Worked directly with the Global Social Media Manager posting to Twitter and Elevate and Slideshare• Created branded images and multimedia for social sharing using Figma, Photoshop, and Premiere Pro• Summarized case studies into presentations for social sharing on Slideshare (See attached)•Gathered and produced all content for Daily Customer Quote of the day• Worked independently, developed a schedule for long and short-term projects using Slack and Asana project management software Show less

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  90.9FM The Light

  Aug 2018 - May 2019

  Assistant Manager

  90.9 FM The Light (WQLU) is a Top 40 College Christian music station located on the campus of Liberty University in Lynchburg, Virginia. In addition to music programming, The Light also broadcasts news programs and sports, including Liberty Athletics. It is our mission to reach our listeners with the Gospel of Jesus Christ while training the next generation of broadcasters that will go out and impact the world.•Worked directly with the sports, marketing, promotions, and broadcasting teams to create a unified presence across our social media platforms•Photographed Liberty University hosted concerts, sports games, and events•Create branded images and multimedia for social sharing using Photoshop and Premiere Pro•Scheduled and organized promotional events at school activities Show less

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  LU Send Now

  Sept 2018 - May 2019

  Strategic Communications Intern

  • Assisted in the deployment of disaster response teams.• Helped develop promotional material and strategies.• Documented and communicated the impact of Send Now trips.• Conducted interviews and created captivating videos that recapped trips

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  Billy Graham Evangelistic Association

  May 2019 - Aug 2019

  Video Production Intern

  • Traveled with the North East Decision America Tour (DAT) capturing content for TV specials.• Created promotional videos for the Vermont DAT location which received over 17,000 social media clicks and over 3,400 attended the event.• Produced video content for BGEA platforms and summer social series. • Served as a production assistant in a three-day shoot.

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  Liberty University

  Aug 2019 - May 2021

  Graduate Student Assistant

  • Taught and developed curriculum for Liberty's DIGI 175 video editing class• Assisted with and taught video editing and production classes (Including intermediate level color correction of RAW & log footage using Premiere Pro, DaVinci Resolve, and Avid | DIGI 175, DIGI 282, DIGI 333, DIGI 348) • Maintained communication with students and faculty • Moderated presentations during campus Research Week • Supported faculty projects and tasks • Graded and coordinated video projects Show less

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  Upwork

  Apr 2020 - now

  Video Editor

  • Managed full video production cycle from client consultations to final delivery, utilizing Premiere Pro, After Effects, and DaVinci Resolve for professional-grade post-production• Created diverse multimedia assets including testimonials, demo reels, video podcast series, and event recaps • Edited, assembled, and delivered the polished final product to the client (Complete with customized lower thirds and animations)

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  Samaritan's Purse

  Jun 2021 - Aug 2021

  Broadcast Intern

  • Helped produce, capture, and edit video content for SP platforms and departments• Co-Produced Internship video and Operation Christmas Child Spokesperson series. • Utilized Avid Media Composer to edit creating social media video content and master finished products.• Operated camera in the field and during studio shoots.

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  Billy Graham Evangelistic Association

  Aug 2021 - Oct 2022

  Video Editor

  • Produced and edited videos optimized for BEGA's social media platforms from archival and tour footage• Demonstrated seamless collaboration within a remote workflow, ensuring effective communication and teamwork to achieve project milestones

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  FourKites, Inc.

  Aug 2021 - now

  • Implement targeted account-based marketing strategies on social platforms, enhancing engagement with key accounts and increasing overall brand awareness• Design compelling branded visuals and edit video campaigns, ensuring impactful multimedia content aligned with brand messaging• Drive data-driven optimization through comprehensive social media analytics, leveraging insights to refine campaign performance and content strategy• Spearhead social media presence across multiple platforms, developing content and strategic initiatives in collaboration with a global team• Execute integrated marketing campaigns combining social media strategy, account-based initiatives, and multimedia content to boost brand visibility and lead generation globally• Collaborate with international, cross-departmental teams to develop visual representations of SaaS platforms and convert Fortune 500 customer stories into engaging case studies, videos, and slide presentations Show less

  • Creative Manager

    Oct 2024 - now

  • Social Media and Video Specialist

    Aug 2021 - Oct 2024