Experience

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  Lazada e-services philippines inc.

  Jan 2012 - Oct 2012

  Growth consultant
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  Domino's

  Feb 2013 - Jan 2014

  Growth marketing consultant ( ecommerce )
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  Growth hopper

  Jan 2014 - Mar 2022

  Founder | vp growth marketing (acquired)

  A full-service growth hacking & data-driven marketing agency specialized in scaling E-commerce & SaaS-based businesses. GROWTH HOPPER is divided into 7 core departments. 1. Data Science2. Audience Intelligence3. Customer Data Strategy4. Creative & Content5. Marketing & Analytics6. Consumer Psychology7. Retail Intelligence

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  Souq.com

  Jan 2015 - Jan 2015

  Growth marketing consultant ( ecommerce )
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  State bank of pakistan (sbp)

  Jan 2016 - Jan 2016

  Marketing consultant ( social media advocacy )

  - Training management team on the usage of social media within the workspace for a collaborative culture.- Creation of a social media strategy for the outreach of important announcements & products. - Ensuring the integration of protocols and guidelines into a social media strategy.

• 

  Gameloft

  Jan 2017 - Jan 2017

  Growth marketing consultant ( acquistion & retention )

  To work as a catalyst for increasing the acquisition rate and retention rate while ensuring the rest of the funnel is being populated with the important data touch points required to grow business throughout AAARRR funnel.- Training the in-house marketing team with the concept of growth marketing for SaaS-based businesses. - Ensuring seamless integration of analytics for the reporting with major stakeholders. - Building an experimentation model required for rapid scaling.

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  Hamdard university official

  Mar 2018 - Feb 2019

  Visiting faculty ecommerce & business

  - Frameworks of modern e-commerce businesses. - The lean analytics framework for e-commerce.- The customer journey roadmap & it's implementation. - Integration of interruption & intent-based marketing. - Growth hacking framework creation & implementation in a real-world scenario.- The usage of experimentation model through predictive analytics for e-commerce. - How to use data-driven marketing for scaling a segment/niche. - Use cases & Integration of psychographics. - A seamless experience for an e-commerce store. - Omni-channel analytics & it's implementation. - Business strategy & market modeling. - Content strategy and the big 3 advertising. Show less

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  Shopables (https://www.producthunt.com/products/shopables-co)

  Jan 2019 - Mar 2021

  Angel investor

  Shopables helps your convert more visitors into revenue using it's shoppable imaging technology. It's a new commerce layer over your website which allows visitors to checkout directly from visuals.

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  Rada technologies (pvt.) ltd.

  Sept 2019 - Mar 2022

  Board member
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  Clobbers

  Mar 2020 - Aug 2021

  Angel investor
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  Angellist

  Jan 2023 - now

  Accredited angel investor
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  Crossfund

  Apr 2023 - now

  Angel investor
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  Vixul

  Sept 2024 - now

  Advisor