Experience

• 

  Urgent media, inc.

  Jan 1989 - Jan 1992

  Director of marketing
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  Word records / everland entertainment

  Jan 1993 - Jan 1993

  Marketing manager

  Implemented the marketing plans and managed the budgets for several children's entertainment products. Was instrumental in the marketing launch of the Veggie Tales franchise.

• 

  Gk&a advertising, inc.

  Jan 1994 - Jan 1996

  Production manager

  Wrote, produced and directed radio and television advertising for the largest Ford truck dealer in the state of Texas, as well as other clients in the automotive and grocery industries.

• 

  Pamplin entertainment corp

  Jan 1996 - Jan 1997

  Director of marketing

  Managed all public relations, radio relations, print production and marketing projects for this Portland, Oregon-based music and entertainment company. In my first two months there, I single-handedly coordinated the company's presence at a large trade show, coming home with a first place trophy for trade show booth design. Additionally, I was responsible for managing photo shoots with artists and coordinating the design of album covers and companion marketing collateral and advertising.

• 

  Women of faith, inc.

  Jan 1997 - Jan 2000

  Vice president of marketing

  Managed multimillion-dollar marketing budgets while reporting directly to the President, COO, and CEO/Founder. Implemented new organizational systems for utilization in project management functions. Wrote corporate and product-related integrated marketing plans that included PR, media buying, direct mail, sales, and Internet marketing components. Launched new conference events and expanded merchandising. Negotiated and managed strategic partnerships. Produced and directed radio/TV ads and promotional videos.• Managed the start-up of an extremely successful and effective marketing department, eliminating overall waste while reducing marketing costs and increasing sales. Managed up to 30 staff members at various levels from as many as four departments.• Provided marketing services for over 100 outpatient counseling clinics, inpatient treatment programs, and residential treatment centers serving emotionally disturbed youth and patients with eating disorders, drug and alcohol addictions, and sexual addictions.• Created and implemented marketing plans for 28 arena-sized conferences annually, resulting in a 124% increase in ticket sales and a nearly $2.6M (196%) increase in merchandise sales.• Spearheaded e-Business and viral Internet marketing efforts; launched Women of Faith’s relationship-building Web site, achieving the goal of one million page views per month and membership goal of 100,000 several months prior to target.• Launched and served as the editor of the New Life Quarterly magazine. Lihat lebih sedikit

• 

  Amerivision communications, inc./lifeline communications

  Jan 2000 - Jan 2001

  Director of marketing

  Responsible for all marketing of this Oklahoma City, OK-based affinity marketing long distance company. While there, we launched a filtered internet service product and prepaid phone cards. I was responsible for managing our relationship with the corporate spokesperson, Olympic gymnast Mary Lou Retton.

• 

  Kma direct communications

  Jan 2001 - Jan 2003

  Senior consultant

  Reported to the Sr. VP of Client Services and the Sr. VP of Media for this 50-employee agency specializing in fundraising for nonprofit organizations. Recruited by the President to head a new Emerging Ministries Department, consulting nonprofit organizations with their broadcast programs. Developed three-year strategic marketing plans for clients that included infrastructure development, program syndication and continuity development, database management, relationship fundraising via direct mail and the Internet, and research and data analysis. Developed successful donor retention strategies and lapsed donor communication to win back lost donors.• Secured the participation of 4,000 churches in a national event after formulating a strategic vision. Created a fundraising component to the marketing of the event, resulting in a nearly 1000% increase in revenue over the previous year.• Spearheaded the relaunch of a client Web site, resulting in approximately 300 online sign-ups for event participation. Lihat lebih sedikit

• 

  Bott radio network

  Jan 2003 - Jan 2006

  Marketing manager

  Reported to the COO of this talk radio network. Developed and implemented marketing strategies targeting core constituencies: Listeners, Programmers, Advertisers and Staff. Spearheaded marketing efforts for the launch of radio stations in new markets as the network experienced unparalleled growth by doubling the amount of signals during my tenure (from 19 to 39). Helped increase advertising/underwriting revenue 18% during this time. Presented marketing strategies at the annual meeting of station managers, and wrote press releases and copy for collateral, direct mail and radio spots. Lihat lebih sedikit

• 

  University of kansas

  Jan 2007 - Jun 2016

  Education program mgr (mktg, sales & prog mgmt), integrated marketing communication graduate program

  Responsible for recruiting students for the Integrated Marketing Communications graduate program, building awareness in the community, hiring adjunct faculty and developing courses and course schedules. My goal to recruit 25 students per year by the end of my second year with the school was exceeded with the admission of 30 new students in my first year. I increased student credit hours (SCHs) for the academic year by 150% in my first three years. I have also launched an orientation and mentoring program that was modeled by the campus administration in the creation of a campus-wide orientation program. I have written a marketing plan, developed a process flowchart and communications plan for student recruitment and retention, produced a recruiting video and created a blog for students. I have also developed a program-specific Web site and online viewbook. In addition to recruiting, marketing and advising students, I have taught a class in the graduate program on Relationship Marketing and served as adviser on several master’s capstone projects. Lihat lebih sedikit

• 

  Johnson county community college

  Jul 2016 - now

  Adjunct faculty instructor

  JCCC offers a five course continuing education certificate program in Internet Marketing (http://www.jccc.edu/academics/business/marketing/tab-ce.html). I taught three of those courses: Web Analytics, YouTube and Video Marketing, and Social Media Marketing.Currently, I teach credit courses in Marketing and Social Media Marketing for the Business division.

• 

  The university of kansas school of business

  Jul 2016 - now

  Lecturer

  As a lecturer in the KU School of Business, I manage teams of traditional and working adult undergraduate students developing and implementing real-world projects for clients in Integrated Marketing Communications, Digital Marketing and Social Media. Because of my long career in entertainment marketing, I was asked by the department chair to develop a course in Sports and Entertainment Marketing which has consistently reached capacity every semester. Most recently, I developed an Advanced Social Media elective course. Lihat lebih sedikit

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  Avila university

  Jul 2017 - Jan 2018

  Lecturer

  Coach traditional and working adult students in preparing for, writing speech, and delivering speeches to communicate effectively in any speaking situation through a class called Strategic Presentation.

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  Westside family church

  Jan 2019 - Apr 2019

  Conference coordinator / production director

  Performed a part-time/temporary role for three consecutive years producing main stage sessions for a conference for foster and adoptive parents. In addition, I recruited and coordinated more than 100 volunteers, casting vision and empowering them to surprise and delight conference attendees. The conference is consistently attended by approximately 600 people from more than 15 states. During COVID, I produced the conference online using Kajabi to build the curriculum website.