Experience

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  Yankee brew news

  Jun 2014 - Sept 2023

  Writer
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  Sheehan family companies

  Nov 2014 - Dec 2017

  Social media and events coordinator

  Promoted multiple brands across numerous social media platforms daily: original content creation for Twitter, Instagram, & Facebook. Regular attendance at on-premise brewery promotional events, conducted tastings. Festival pouring. Liaison between festival and event organizers, warehouse operations, and brewery representatives. Coordinated keg & equipment delivery for festivals; maintained draft equipment. Merchandiser. Built two industry trade shows (800+ guests, 100+ vendors) from the ground up: venue selection and contract negotiations, worked with in-house graphic designer to design invitations and graphics, sent vendor and attendee invitations and organized RSVPs, coordinated with warehouse operations to stage and deliver all product, developed staff matrixes and sent out instructions for day-of logistics, was day-of point-of-contact for all vendors, staff, attendees, etc. Show less

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  Beeradvocate

  May 2015 - Mar 2018

  Editorial intern

  Copywriting, editing, and proof-reading.Attended festivals and assisted as needed.

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  Trillium brewing company

  Dec 2017 - Jul 2018

  Event coordinator

  Facilitated & managed all off-site events, public & private: client meetings, site walk-thrus, securing permits, staff, equipment, load-in & load-out, equipment inventory & maintenance, point of sale, contracts; all day-of logistics & post-event recap.Team member on Trillium’s first-ever Beer Festival planning committee: concept development, site walk-thru, town official meetings, secured all vendors, contracts, permitting, staff, day-of logistics, brewer accommodations, etc. Managed opening/closing & operations of seasonal beer garden in Roslindale: keg counts, cleaning, counting drawers, making bank deposits, on-duty manager P/T. Maintained draft systems/equipment. Lead guided staff tastings/trainings prior to opening at beer garden.Booked vendors for beer garden space: music, tap takeovers, food vendors; designed & hosted trivia nights. Show less

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  Ipswich ale brewery

  Jul 2018 - Feb 2020

  Marketing manager

  Create annual strategic social media & marketing plan for Ipswich. Assist with Newburyport. Manage all social media handles & maintain online presence with Untappd, Google+, Trip Advistor, etc.Work with in-house graphic designer to update website, label artwork, sell sheets, sales POS, event materials.Event management: pull permits, secure vendors, stage beer orders, staff, day-of logistics, invoices, reconciliation.Compose monthly public, retail, and internal communication newsletters.Write press releases; respond to media inquiries.Maintain event & POS inventory; merchandise inventory & ordering. Partnership development & maintenance; facilitated donation requests. Show less

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  Jack's abby brewing company

  Aug 2020 - Oct 2022

  Conceptualized, planned, & executed all major on-site promotional events: cross-departmental workflow management, advertising & promotion, securing vendors & negotiating contracts, budgeting & payment, ordering supplies, staff training, MC & hosting. Events included: Oktoberfest, Mayfest, Celtics watch parties, 5k road races, off-site beer festivals. Ran brewery tours and VIP tastings.Rebuilt and relaunched Brand Ambassador program: developed staff on-boarding procedure, hired & trained staff, manage workflow between sales team & Ambassadors across five states, program budget tracking, ordering supplies. Manage social media presence for two companies daily: copywriting & original content creation, mentoring & training full-time content creator. Show less

  • Associate Social Media and Events Manager

    Nov 2021 - Oct 2022

  • Social Media Marketing Manager

    Aug 2020 - Jul 2022
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  Sowa boston

  Oct 2022 - Sept 2023

  Community events manager

  Built, managed, & coordinated logistics for the largest open air market in Boston with 80 - 100 vendors, 4+ food trucks, bar program, & event activations on a weekly basis. Including: vendor selection, market guidelines, billing, communication with internal staff and vendors, & weekly vendor plotting. Secured all necessary licensing & permitting with multiple departments and offices with the City of Boston; secured Fire Detail for every event date. Developed SOP for grounds crew, bar management & staffing, & support staff. Built, planned, & managed 7th & 8th annual Winter Festival: 100+ vendors, food trucks, & 65,000 visitors over 3 weekends in November & December. Monitored social media presence, composed weekly newsletters, ran beer garden & food truck program for monthly First Friday artist studio and gallery events. Show less

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  The pulpo group

  Aug 2023 - now

  Events and marketing manager at the dixboro project

  Worked with the culinary and management teams to build the private events program structure, pricing, policies, and uploaded into new event management software system. Acts as the main point of contact between guests, the public, and restaurant team. Responsible for seeing a lead through booking to event completion. Event setup and breakdown. Hospitality and customer retention. Created Standard Operating Procedures for management and staff. Collected and generated content for social media, printed marketing materials, public newsletters, and internal communications. Updated the company website and assisted in new website launch, including creating SOPs for how to add and edit content. Sales tracking. Updating restaurant's reservation system according to event plotting needs, carryout ordering, and creating ticketed events. Show less