
Timeline
About me
Business Analytics | FP&A | Commercial and Business Finance | Receivables Management | Business Performance and Scorecard Management
Education

Karachi university
2008 - 2009Bachelor of commerce (b.com.) accounting and finance
Acca
2010 - 2012Acca advanced financial and performance management
Ksbl
2022 - 2024Master of science - ms business analytics
Experience

Pakistan defence officers housing authority
Aug 2011 - Nov 2011InterneeI was appointed as a Finance Trainee and initially I worked under the supervision of Finance Manager, as the time progressed I learned new skills and gained valuable experience of accounting and finance.

K-electric
Jan 2012 - Oct 2023Leading a team of finance professionals and responsible for overseeing the financial operations of the cluster with multiple business units. Key responsibilities include:Prepare and finalize Capital Expenditure (Investments) and Revenue Expenditure (O&M Costs) budgets for the distribution department and submit report of cash flows for approval. Examine budget estimates for completeness, accuracy, and conformance with procedures and regulations.Conduct Feasibility & ROI analyses to support business units on the new projects and growth initiatives. Focus on improving existing operational processes by conducting GAP ANALYSIS and creating INTELLIGENT IMPROVEMENT PLANS by using continuous improvement tools & techniques.Achieve OPERATIONAL EFFICIENCIES and PRODUCTIVITY GAINS through initiating, implementing & executing continuous improvement projects.Identify areas of business underperformance though Root Cause Analysis and propose initiatives to reduce cost or improve performance.Together with the operational managers, devise strategies and tools to assist business teams in reaching performance goals and agreed targets.Work on the development and implementation of forecasting models to project costs.Determination of product costing and analysis.Drive digitization in operations through creative digital solutions for eradicating manual & redundant activities in day-to-day operational activities and processes.Planning and estimation of material budget requirements in liaison with user department by preparing consolidated forecasts through analyzing current and past consumption. Show less I led a team comprised of officers and assistant managers, and responsible for project administrations of customers pertaining to Domestic, Commercial and Industrial Sectors. Key responsibilities included:Developed credit analysis tool for evaluating creditworthiness of existing and new customers.Identification, analysis, and resolution of billing variances to maintain system accuracy and improve revenue flow.Training and coaching of recovery staff (field forces) and coordination with debt collections agencies for robust recovery. Formulating payment plans to recover current and outstanding dues from high risk and defaulter customers.Overseeing account receivables write-offs.Scrutinizing cases (of irrecoverable or dead dues) made by operational staff and ensuring cases are complete in all respects and in compliance with the provided guidelines of the regulatory body.Providing financial and management reports to general managers of the business units.Liaising with all internal and external stakeholders. Show less I led a team of accountants and responsible for various projects with ongoing financial analysis and reporting. Involved in key business process enhancement projects impacting Billing, Revenue and Customer Services for a total customer base of 2.7 M. Key responsibilities included:Financial ReportingPresentation of budgets relating to business units and support groups.Forecasting of financial KPIs and sensitivity analysis for better decision making.Management of reward program (scorecard); extracting and gathering data, identifying, and analyzing variances for management review.Data mining; consumer behavior analysis; reports preparation including findings and recommendations.Liaison with compliance cell and Internal Audit for periodic audits.Monthly business insights and management reporting.Process ImprovementStudying as-is process – through both self-initiative and requirement gathering from stakeholders.Comparing as-is against best practices in the company/industry.Identifying gaps or risk within processes.Placing controls to mitigate risks.Documenting processes, drafting Modus Operandi.Monitoring and reporting deviations / exceptions to defined processes. Show less Reported to General Manager and responsible for billing screening and analysis of multiple business centers. Main tasks included but were not limited to:Assisting line manager in setting monthly, quarterly and yearly KPIs (sales and revenue) budgets.Forecasting and monitoring of sales, revenue and other associated KPIs of Domestic, Commercial and Industrial consumers.Reporting and analyzing variances against targets/budgets to determine areas needing improvements.Identifying and analyzing irregularities in billing trend to improve quality of billing and enhance customer centricity.Ensuring compliance of the SOPs, related controls are in palce and guidelines are followed diligently. Show less
Finance Manager
Jan 2023 - Oct 2023Manager Receivables Management
May 2019 - Dec 2022Deputy Manager - Business Performance Analysis
Jul 2017 - Apr 2019Deputy Manager Finance
Jan 2016 - Jun 2017Billing Analyst
Jan 2014 - Dec 2015ACCA Trainee
Jan 2012 - Dec 2013

Confidential
Nov 2023 - nowFinancial planning and analysisSpearheaded financial planning and analysis functions for a leading IT services and consultancy firm.Prepared monthly, quarterly, and annual financial reports for senior management, providing insights into key performance indicators and variances against budget and forecast.Developed and implemented comprehensive financial models to forecast revenue, expenses, and cash flows, resulting in improved accuracy and reliability of financial projections.Collaborated with department heads to create annual budgets and long-term strategic plans aligned with organizational goals and market trends.Conducted variance analysis to identify key drivers of financial performance and recommended actionable strategies to mitigate risks and capitalize on opportunities.Provided timely and insightful management reporting, highlighting key financial metrics, trends, and KPIs to support decision-making at all levels of the organization.Led the annual financial planning process, including budgeting, forecasting, and scenario analysis, to optimize resource allocation and drive profitability. Show less
Licenses & Certifications

Emerging managers programme
Pakistan society of training and developmentDec 2015
Analyzing and visualizing data with microsoft excel and power bi
K-electricMay 2018
Advanced power point
K-electricSept 2018
Advanced diploma in accounting and business
AccaAug 2011
Lead projects strategically
Auc technologiesMar 2022
Certificate in business analytics
Columbia business schoolSept 2022
Languages
- enEnglish
- urUrdu
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