Experience

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  Cunningham lindsey

  Mar 2015 - May 2018

  Claims manager

  My first real office role, which I held while completing university. I managed insurance claims end-to-end, supporting people through complex and often emotional processes. The role taught me a lot about the importance of clear communication, empathy, and following structured systems.What I learned: How to navigate corporate processes, build professional discipline, and develop the emotional intelligence needed to support people during challenging times.

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  Gp media advertising

  May 2018 - Mar 2019

  Advertising coordinator

  Managed a large volume of print catalogue approvals, schedules, and production assets for retail campaigns, on tight deadlines.What I learned: How to stay calm under pressure and keep creative work moving in a complex, fast-paced environment.

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  Warnermedia

  Mar 2019 - Dec 2019

  Ad sales coordinator

  Supported integrated brand campaigns across kids’ media properties, including Cartoon Network, Boomerang, and YouTube channel Planet 1UP. Worked closely with the sales and creative teams to deliver product placement, branded content, and sponsorship integrations that aligned with client goals.What I learned: How to think creatively within brand guidelines, manage competing timelines, and collaborate across teams to bring playful, multi-platform campaigns to life.

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  Druid creative

  Jul 2019 - now

  Designer

  Run a creative freelance studio providing branding, design, illustration, and content support to small businesses. Projects span logo design, brand identity, website design, digital assets, and visual storytelling. Work involves everything from concept development to final delivery - tailored to help clients communicate who they are with confidence.What I learned: How to translate abstract ideas into strong visuals, wear many creative hats, and lead clients through the full creative process - from initial brief to final execution. Show less

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  Conferencenational

  Jan 2020 - May 2021

  Marketing and technology coordinator

  Managed all marketing and digital tasks across two brands—everything from websites and social posts to automation tools and CRM updates.What I learned: How to work independently, prioritise ruthlessly, and get creative with limited resources in small, fast-moving teams.

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  Cancer council nsw

  Oct 2021 - now

  Lead strategy and production for stories, videos, and digital content that build trust in the Cancer Council brand. Collaborate with teams across research, fundraising, and support services to deliver content aligned to our purpose. Recently led the social amplification strategy for the Annual Report - translating key impact data into engaging creative that boosted awareness and exceeded the target with a 20% year-on-year increase in users visiting both the FY23 and FY24 Annual Report pages.What I’m learning: How to deepen the connection between storytelling and strategy - leveraging content, data, and cross-team collaboration to drive real-world impact and audience engagement at scale. Show less Created blog, social, video, and campaign content to support Cancer Council NSW’s fundraising, services, and brand initiatives. Delivered video production end-to-end - from scripting and filming to editing and repurposing - and wrote copy for blogs, newsletters, and digital campaigns. Introduced templates, workflows, and briefing tools to streamline content delivery. Regularly evaluated performance data to identify insights and inform future content direction.What I learned: How to balance creativity with strategy - using process, storytelling, and performance analysis to create content that’s engaging, efficient, and impactful. Show less

  • Content Specialist

    Jun 2023 - now

  • Content Coordinator

    Oct 2021 - Jun 2023