SA._MBA_(UK)..webp)
Timeline
About me
Independent Director @ Self | Chartered Marketing
Education

Machabeng college
-Bilingual diploma in international baccalaureate
Lesotho high school
-Matric (cambridge “o” levels)
University of liverpool
2008 - 2011Master of business administration (m.b.a.) marketing
The marketing association of south africa
-Chartered marketing marketing/marketing management, general
University of the witwatersrand
-College of science
University of west london
-Certificate of higher education
University of stellenbosch business school
-Edp (executive development programme)
Experience

African heritage
Jan 1991 - Jan 1992Junior manager (fmcg)
Lesotho highlands development authority
Jan 1991 - Jan 1991Task team leader (lesotho government)
Mccarthy car bar
Jan 1995 - Jan 1997Sales representative
University of the witwatersrand
Jan 1995 - Jan 1995Junior laboratory assistant
Tracker network
Jan 1998 - Jan 1999Channel key account executive
Vodacom
Jan 1999 - Jan 2000National marketing coordinator
Vodacom
Jun 2000 - Jun 2000National retail account manager
Ericsson
Oct 2000 - Dec 2001Key accounts sales manager
Afrikings (dr congo)
Jan 2002 - Mar 2003Director - sales and marketing
Afrikings
Mar 2003 - Nov 2003Executive director
Self employed (mozambique)
Dec 2003 - May 2005Marketing consultant
Afrikings
Jan 2005 - Jan 2006Executive director – business unit
Afrikings
May 2006 - May 2007Managing director
Vodacom
Jun 2007 - Sept 2013• Developed and implemented sponsorship strategies and regional marketing plans aligning with business objectives.• Successfully managed a R300 Million budget, reducing spend by 40% while increasing ROI efficiency.• Achieved notable success leading to an offer to join Kaizer Chiefs as a managing director. • Led the formulation and management of all commercial strategies for the organisation achieving a phenomenal growth of over 200% in customer acquisition and increased revenues.• Managed all commercial business units that included products and services department, marketing, prepaid and post-paid sales, customer care, Vodacom Lesotho Foundation and stakeholders’ relationships.
Executive Head: Sponsorship & Regional Marketing
Apr 2013 - Sept 2013Managing Executive: Commercial
Jun 2007 - Mar 2013

Kaizer chiefs telecoms
Oct 2013 - Sept 2014Managing director• Led the development and implementation of business strategy, including product leadership and financial operations.• Organized and led ongoing business development efforts for Kaizer Chiefs Telecoms.• Established clear product leadership, customer intimacy, and operational excellence strategies for the company.

Multichoice
Oct 2014 - Sept 2017Executive gotv and special projects• Directed commercial and business strategies for GOtv SA, overseeing contract agreements with partners.• Planned and organized MultiChoice GOtv and DStv activities in Lesotho to achieve targets.• Led the establishment of Connected Services, an integrated offering beyond DStv services.

Unisa enterprise
Oct 2017 - Jun 2022• Provided leadership in formulating vision and strategy for Unisa Enterprise, commercializing Unisa's Intellectual property and Assets.• Established budgets and financial targets, overseeing profit and loss responsibilities.• Led Unisa Bureau of Market Research as chairperson, guiding business strategies for over 4 years.• Set up an effective organizational structure and board of directors for the company.
Group CEO
Oct 2017 - Jun 2022Executive Board Member
Oct 2017 - Jun 2022
%20Ltd.webp)
Bureau of market research (pty) ltd
Feb 2019 - Jun 2022Chairperson of the board of directors
Self.
Sept 2023 - nowIndependent director
Licenses & Certifications

Gsm radio network planning
EricssonJan 2000
Axe switching network planning
EricssonJan 2000
Gsm gprs system survey
EricssonJan 2000
Executive development programme
University of stellenbosch business schoolAug 2020
Executive development programme (edp)
University of the witwatersrandJan 2012
Telecoms mini mba
EricssonFeb 2002
Gsm systems survey
EricssonJan 2000
Honors & Awards
- Awarded to Tsabiso Letsoela (CM)SA. MBA (UK).Afrikings CEO Award of Excellence Recipient -
- Awarded to Tsabiso Letsoela (CM)SA. MBA (UK).Esso Athletic Awards -
- Awarded to Tsabiso Letsoela (CM)SA. MBA (UK).Executive All Residence Committee Member-Wits University 1995 -
- Awarded to Tsabiso Letsoela (CM)SA. MBA (UK).House Rugby Captain B Team Wits 1995 -
- Awarded to Tsabiso Letsoela (CM)SA. MBA (UK).McCarthy Motors Affirmative Action Strategy Delegate 1996 -
- Awarded to Tsabiso Letsoela (CM)SA. MBA (UK).Task Team Leader-Lesotho Highlands 1991 -
- Awarded to Tsabiso Letsoela (CM)SA. MBA (UK).Vodacom CEO Award Recipient – Brand Rejuvenation -
Languages
- enEnglish
- soSotho, southern
- frFrench
- poPortuguese
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