Experience

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  Freelance

  Sept 2009 - Jan 2014

  Makeup artist

  • Published in Seattle Metropolitan Bride & Groom Magazine and OnceWed.com• “Top 3 Makeup Artists in Manhattan Beach” – Thumbtack.com, 2015• “Top 10 Makeup Artists in Culver City” – Thumbtack.com, 2015

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  Mac cosmetics

  Jun 2011 - Sept 2013

  Makeup artist

  Worked within a freestanding MAC store, driving retail sales through product education and makeup artistry.

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  Ac model and talent

  Aug 2012 - Apr 2014

  Brand ambassador

  Drove on-premise sales and awareness for various brands including Fireball Whiskey, Jägermeister, Espolón Tequila, Miller Lite, and Peroni Nastro Azzurro. Represented client brands during marketing activations at events such as Warrior Dash, Seafair, Leavenworth Oktoberfest, and Northwest Women’s Show.

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  Pasta chips

  May 2014 - Nov 2014

  Regional brand manager

  Executed retail marketing plans for 80+ retail locations (Pavilions, Vons, Target, Sam’s Club, and Walmart).• Planned and directed brand activation at 25+ consumer events; procured new event sponsorships (e.g. Vans US Open of Surfing, Feast of San Gennaro) and press/media opportunities (e.g. OCRF Super Saturday, Critics’ Choice Television Awards, Children Mending Hearts “Empathy Rocks”); hired and managed a team of 14 brand ambassadors; coordinated 4 tradeshows• Helped create uniform merchandising planogram standards; negotiated extra placement in 78% of stores; implemented new in-store demo program that increased sales by 545% in the first month; designed promotional materials now used for national POS displays; helped design new and improved packaging• Created new event reporting templates which are now being used company-wide; tracked and evaluated promotional activity; delivered weekly and monthly PowerPoint recaps to VP of Marketing, VP of Sales, and CEO Show less

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  Anastasia beverly hills

  Jan 2015 - Jan 2017

  Managed all domestic accounts totaling 25 big-box, specialty, and e-commerce retailers (Ulta Beauty, Macy's, Nordstrom, Dillard's, Net-a-Porter, Skinstore, Beautylish, etc.). Reported directly to brand founder and CEO, Anastasia Soare.• Collaborated with buying and marketing teams to plan retailer side-by-side calendars, strategically scheduling promotional activity to drive consistent YOY growth, especially at times with high LY liabilities• Developed promotional budgets based on sales forecasts and ensured that all plans remained within profitable parameters • Planned annual GWP and sampling budgets; programmed activity to each retailer's promotional calendar; negotiated item offerings, purchase qualifiers, and allocations with each account’s buying team• Determined annual retail CRM strategies based on extensive consumer data to drive customer retention and acquisition through omnichannel marketing campaigns• Secured incremental merchandising such as promotional endcaps, étagères, impulse buy sections, and cash wraps• Partnered with each account’s e-commerce teams to create seasonal digital marketing calendars (planning sample programs, dedicated emails, ads, site updates, etc.) while evaluating appropriate marketing mix and spend• Project managed the creation of retail web assets such as model photography, product shots, copy, video, and educational material for use on e-commerce product/brand pages Show less Supported both the VP, Domestic Sales and VP, International Sales with day-to-day account needs. Grew to independently manage 18 accounts before being promoted to Account Manager.• Project-managed the creation of retail assets by liaising with ABH Marketing and Education departments; tracked project milestones to ensure timely delivery to ABH field team and retail partners• Coordinated GWP and sampling allocations; assigned gifts to retail promotions and field team events; prepared warehouse assembly schedule; notified retail buyers to order• Conceptualized and produced “Event In A Box” programs for international retail partners to host ABH events independently• Collected and maintained retail sales data for all domestic and international accounts with specific emphasis on promotional analysis; reported business insight to VPs of Sales, President, and CEO• Fulfilled all product attribute setup forms for retail partners; sent assets and comps for all new launches; managed deadlines by maintaining shipment and communication records• Liaised between Product Development and VPs of Sales to verify new product launch dates and pricing; maintained master product list and retail assortments for internal office use• Led the launch of ABH’s full Brow and Color assortment at Naimie’s Beauty Center with first-ever custom merchandising installation Show less

  • Corporate Account Manager

    Sept 2015 - Jan 2017

  • Corporate Sales Administrator

    Jan 2015 - Sept 2015
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  Shareability

  Jan 2017 - May 2018

  Senior marketing project manager

  Managed the workflow of viral video projects through the phases of research, ideation, proposal, production, post-production, and paid media distribution. During this time, Shareability's 2017 videos went on to drive more internet shares than the top 200 videos on AdAge's Viral Video Leaderboard combined.• Project-managed what what became the #1 most shared video ad in the world, "John Cena Reacts," produced by Shareability for Cricket Wireless in 2017. The video garnered 160M+ cross-platform views, 2.5M+ Facebook shares, earned the #3 trending spot on YouTube globally, and made the front page of Adweek.• Served as key point of contact for brand clients and influencer/celebrity teams like Forever 21, Adobe, AT&T, Antonio Brown, Giuliana Rancic, Family Fun Pack, Foray, and more• Oversaw the development of content strategies and creative solutions for brand clients as they pertained to campaign objectives and KPIs• Tracked cross-functional team progress against critical dates and optimized internal resources to keep projects on time• Built and implemented new creative processes, managed timelines, optimized internal resources, organized content review/revision cycles, and coordinated expectations both internally and externally Show less

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  Too faced cosmetics

  May 2018 - Sept 2020

  Retailer e-commerce manager

  Led the North America retailer e-commerce channel business for Too Faced Cosmetics, a subsidiary of Estee Lauder Companies.• Managed relationships with all online retail partners (Sephora, Ulta, Macy’s, Nordstrom, etc.)• Drove Too Faced sales performance across retailer websites, anticipated business needs based on data analysis and projections, and executed strategic initiatives to grow the channel• Led digital marketing campaigns, promotional planning, online merchandising strategy, and web content development • Planned branded features on retailer websites, mobile applications, and marketing emails and negotiated with retail partners for maximum digital exposure Show less

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  Shareability

  Sept 2020 - now

  At Shareability, we help brands tell their best stories, by using data, strategy, influencers and video production, with a focus on social media.Promoted from Group Account Director to lead the Project Management department – the team responsible for managing the planning, organization, and completion of client projects.• Provide organizational leadership to ensure Shareability brings client brand campaigns to market on-time and on-brief every time• Implement structure and processes to drive efficient collaboration between cross-functional teams such as Accounts, Strategy, Data, Creative, Production, Post-Production, and Distribution• Coach the organization on project management best practices and principles Show less Held responsibility for overall account management, ensuring an outstanding client experience, overseeing the financial health of accounts, and realizing account plans through scaled, strong partnerships.• Pushed the team for strategic thinking, best-in-class campaign ideation, and delivery of high-quality execution to meet and exceed client brand objectives• Built trust with clients throughout the entire project lifecycle and relationship at large via continuous communication, enthusiasm, transparency, patience, empathy, and flexibility• Project-managed the launch of one of Reddit’s most engaged with branded events of all time: “Photoshop Battles Live” – a comedy competition series, co-branded with Adobe, which saw 13.4 million views and ranked in the top 0.01% of all Reddit livestreams. Show less

  • Head of Project Management

    Apr 2022 - now

  • Group Account Director

    Sept 2020 - Apr 2022