Experience

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  Ness technologies

  Sept 1998 - Dec 2002

  System administrator
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  Madanes group

  Jan 2002 - Jul 2006

  System administrator
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  Swiss nahrin ag

  Jul 2006 - Dec 2015

  It project manager & data analyst

  Analyzing, specifying and establishing a global designated CRM system from scratch, based on SQL database, developing a system on C# .NET, ongoing work with SQL DB, including data extraction and queries writing. Generating Excel reports.Specifying and developing various SQL-based CRM systems, used for customer management, calculating fees, managing orders and inventory, products movement. The system processes and consolidates data originating from 90 globally deployed work stations.Specifying an algorithm for calculating a royalty plan/ business plan, from specification through QA, presenting the calculation systems and campaigns structuring options, review of ROI and compliance with goals while generating statistic data.Specifying dynamic corporate and commercial websites, including a content management system (CMS) in 3 languages. Performing analysis and data analysis, providing recommendations to the company's management.Developing and building users and website management interface – UI/UX, managing and updating the website's content. Direct management of a development, design and digital team locally and globally.Matrix management of all projects' stages, from gathering and analyzing requirements, defining solutions, designing architecture and specification, through running tests and system approval, implementation, training and user support. Direct management of support reps – Help Desk located abroad, DB maintenance, updates and upgrades.Defining work protocols, tests methodology and optimization, managing software / product versions, managing budgets, risks management, defining reporting, monitoring and tracking mechanisms, working with external suppliers. Show less

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  Recreation and entertainment (holon) company ltd

  Mar 2017 - now

  Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development. Created and developed social media pages, campaigns, and content for Facebook.Implemented conversion optimization testing, dynamic phone number tracking, tag management and closed loop web analytics. Optimize campaigns to improve conversions and ROI. Moved all digital marketing in-house from an external agency and increased paid search leads through rigorous A/B testing and campaign optimization.Performed analysis on 15 websites utilizing Google Analytics to improve. Developed, tracked and improved landing pages.Worked closely with various internal and external teams (developers, PR, etc.) and external teams (1st parties). Oversaw projects and coordinated tasks with contractors to meet deadlines under budget. Show less

  • Chief Digital Officer (CDO) & Chief Information Officer (CIO)

    Jan 2023 - now

  • Digital Media Manager & IT Project Manager

    Mar 2017 - Jan 2023