Experience

• 

  Aiesec

  Jun 2014 - Jul 2016

  As Head of Business Development my role was to manage corporate relations of the organization with key stakeholders - financial and development partners - at a national level, as well as managing 2 brand activation events that engage both active youngsters and some of the best companies in Portugal. - Strategic sales and partnership creation - Product design, packaging and development - Key account manager - National Events: Leadership Tournament and Youth Speak Forum I was part of the national team composed by 7 talented individuals. An international team with different personalities that managed to reach 624 international experiences (approximate 40% growth) and implemented innovative processes and projects. Show less

  • Head of Business Development

    Jun 2015 - Jul 2016

  • Head of Corporate Projects

    Jun 2014 - Jun 2015
• 

  Vertty

  Aug 2016 - Jun 2017

  Responsible for both Business Operations and Digital Marketing at Vertty - a successful Portuguese startup company, dedicated to reinventing basic commodities and injecting them with a much needed personality. Vertty has already exported to more than 60 countries worldwide and recently launched 2 new product lines.Besides managing the Operations Process of both B2B and B2C orders, I'm responsible for Digital Marketing and the positioning of the brand in various geographies. As main techniques I've been working on search and display advertising, development of SEM strategies, lead nurturing through email marketing, influencer marketing and implementation of analytics and data-driven processes. Show less

  • Operations and Digital Marketing Manager

    Nov 2016 - Jun 2017

  • Business Operations Manager

    Aug 2016 - Nov 2016
• 

  Timwetech

  Jun 2017 - Feb 2022

  - Responsible for optimizing the performance of existing products and deploying new ones.- Manage gamification products within mobile operators selfcare apps, to drive digital engagement andrevenue increase for clients, from concept definition to launch.- Coordinate with 6 teams to ensure delivery of the product within expected timeline and surpassingexpectations (UX & design, Sales, Development, BI, Controlling and Digital Media)- Optimize product journey through understanding user behavior and testing solutions to optimize funnel Show less - Define and execute GTM strategy for B2C subscription-based product in 3 new geographies (Cambodia, Malaysia and Bangladesh).- Manage delivery of 2 gamification, mobile-based products, that aim to increase consumer spending.- Manage products' performance – identify business opportunities in the market, manage content partners and improve performance (revenue and engagement wise) through CLTV analysis, optimization of customer acquisition and retention, ROI optimization, guaranteeing business growth as per the initial plan and budget. Show less

  • Product Manager

    Dec 2020 - Feb 2022

  • Marketing Associate Manager

    Apr 2018 - Dec 2020

  • Team Leader | Interactive Campaigns for Africa Region

    Nov 2017 - Apr 2018

  • Marketing Analyst | Interactive Campaigns

    Jun 2017 - Nov 2017
• 

  Mastercard

  Mar 2022 - now

  Manager product management