Experience

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  World vision

  Dec 2011 - Dec 2011

  Sponsor a child christmas campaign intern

  In this position I gained insight into the fundraising side of a world-wide aid organisation. -Supporter acquisition and engaging with individuals in Sydney corporate foyers, as well as the general public. -Communicating to children the work that World Vision conducts.

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  Unicef

  Dec 2013 - Feb 2014

  Advocacy intern

  Interning for UNICEF enabled me to gain experience working for an international aid organisation, allowing me to use my understanding of the different international human rights laws, with a specific focus on child rights. Responsibilities and Experience include:-De-briefing reports to my superiors-Re-designing the Child Rights Taskforce website.-Participated in meetings with external organisation, leading one.

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  Oxfam

  Jan 2014 - Oct 2014

  Food justice community engagement intern

  In this position I worked predominantly on the Food Justice campaign, gaining experience with one of the most highly regarded social justice charities in the world. Responsibilities and Experience include: -Managing and coordinating a team of bloggers including editing and publishing produced content.-Writing regular content for an Oxfam associated website; 3things.org -De-briefing reports to my superiors.-Designing and assisting in the logistics of public events.

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  Getup

  Oct 2014 - Jun 2015

  Media and community assistant

  In this role I was responsible for managing relationships with GetUp members and the wider community of those engaging with GetUp's work, managing two of GetUp's social media platforms and assisting with media related tasks. Responsibilities and Experience include:-Managing GetUp’s member correspondence. -Leading training sessions on member correspondence.-Maintaining GetUp’s membership database systems. -Assisting with public relation tasks including writing media releases, creating media lists and forming relationships with journalists from various media outlets. -Managing two of GetUp’s social media platforms. -Sub-managing a refugee trainee. -Engaging and establishing relationships with former refugees for the purpose of research tasks. -Communicating policy changes and relevant media stories to the GetUp staff team. -Analysing public responses to campaigns and providing feedback to the relevant campaign teams. -Creating and implementing strategic development strategies and campaign tactics. -Researching information to be used on ongoing and upcoming campaigns.-Constructing and proofing emails sent to a database of over 800,000 people. -Organising logistics for public events. Show less

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  Centre for australian progress

  Jun 2015 - Jul 2015

  Research assistant - short-term contract

  Assisting Anat Shenker-Osorio with a research project, teaming with the Asylum Seeker Resource Centre. The research was to explore how people reason and come to judgments about asylum seekers in order to find the words that will aid advocates in the space, in making preferred policies more resonant and popular with the Australian public.Responsibilities included: -Coordinating and conducting interviews with high-level personnel for various organisations and charities working with asylum seekers and advocating for their rights. -Transcribing said interviews. -Data entry using Microsoft Excel Show less

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  Australia for unhcr

  Oct 2015 - Mar 2016

  Communications consultant - short-term contract

  In this position, I worked directly with the Media and Public Affairs Manager to implement communication activities that maintain and enhance the reputation of Australia for UNHCR, which assist in generating financial or non-financial support.Responsibilities include:-Assisting with media monitoring activities, including daily media summaries and regular media coverage reports-Assisting in research for key communications products (including reports, newsletters, online content and presentations)-With supervision, implement communications activities which enhance the reputation of Australia for UNHCR (A4U) and/or generate financial or non-financial support -With supervision and direction, write media releases, respond to media requests and generate positive media coverage.-Updating and maintaining information for key messages and positioning for internal and external Australia for UNHCR communications-Administrative duties including media clipping, KPI reporting, media list management etc-Other ad-hoc tasks as directed by the Acting Media and Public Affairs Manager Show less

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  Essential media communications

  Mar 2016 - Jul 2016

  Communications consultant - short-term contract

  As a Communications Consultant I worked for a range of clients including unions, not-for-profits and professional associations. I managed a number of Essential’s key accounts, provided strategic and communications leadership for those clients and handle day-to-day delivery of communications services. These included using all forms of print, electronic, social and digital media under the direction and management of one of Essential’s Associate Directors and one Senior Account Manager. Responsibilities included:- Curating engaging content across traditional and digital media including media releases, opinion pieces, marketing and advertising content, social media content and member communications.- Pitching stories to media persuasively due to a thorough understanding of media distribution tools, strategies and the dynamics of the modern media environment. - Media monitoring activities every morning for my clients. - Preparing my clients to speak for various media outlets including radio, print and television. Show less

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  Posterscope

  Jul 2016 - Aug 2019

  In this role, I was responsible for the planning and buying of key Denstu Aegis/Posterscope accounts as well as managing a team of out-of-home media specialists. I was also responsible for managing external relationships with media sales representatives and other Denstu Aegis companies including Carat, Vizeum and Dentsu X. As a Campaign Executive, I worked predominantly across the Woolworths group account, the second largest advertiser and the largest OOH advertiser in Australia, managing their Local Area Marketing campaigns and supporting my Business Director. I also supported the wider Posterscope Sydney team with audience data analysis, post-campaign reporting, the production process, financial loadings and finance queries.

  • Business Manager

    Jul 2018 - Aug 2019

  • Campaign Executive

    Jul 2016 - Jul 2018
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  Jcdecaux australia

  Aug 2019 - Jun 2022

  Large Agency - Nominated for NSW Outdoor Sales Representative for the Year 2021 Direct Clients and Independent Agencies

  • Senior Account Manager

    Oct 2021 - Jun 2022

  • Account Manager

    Aug 2019 - Oct 2021
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  Unltd.

  Jan 2021 - Dec 2021

  Ambassador for good
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  Jcdecaux uk

  Jul 2022 - Dec 2022

  Associate director - client partners
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  Loopme

  Mar 2023 - now

  Senior sales manager
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  Iab australia

  Aug 2024 - now

  Iab ad-effectiveness council member