Experience

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  Ayuntamiento de granada

  Apr 2013 - Jun 2013

  Department of consumer affairs - intern

  • Advising on 30+ consumer complaint files and processing towards mediation and arbitration.• Managed dossiers of complaints through mediation and arbitration. • Resolved conflicts between consumers and organisations through mediation. • Reported information to companies and other organizations, according to current regulations, established procedures and specifications received.• Collected consumer statistics.• Managed municipal database.

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  Ie marketing club

  Apr 2014 - Jan 2015

  Digital marketing & sponsorship management

  • Managed sponsorship for the IE Marketing Day event (business conference for 150+ attendees). Merchandising, discounts and money obtained from companies like Yahoo, Renova or Cabify. • Live streaming management.• Design and management of the dissemination strategy in social profiles and email marketing for events organized.• Organized and managed monthly Marketing Speaker Series where the guest speaker shares practical applications to marketing theory.

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  Accenture

  Dec 2014 - Jul 2019

  CRO Analyst & PMOSep 2018 - Jul 2019• Definition of the operating model and local implementation of agile optimization methodology in CRO and Personalization.• Developing the CRO Practice at a global scale with the aim of creating a Center of Excellence that gives support to all geographies to optimize their conversion funnels.• Communication and liaison between different stakeholders and business units. Evolutionary monitoring, impact and alignment with established business objectives.o Financial Services. Spain, Latam. o Asana, Microsoft Office, Google Data Studio, Mouseflow, Google Optimize 360---------SEO & Inbound Marketing SpecialistMar 2016 - Sep 2018• Implementation and monitoring of search engine strategy for 7 countries. SEO optimization on-page and off-page. Definition of KPIs and dashboarding. Optimization management of 60% of the total traffic received.• ASO optimization. SEO validation pre and post migration of content manager. Optimization of social channels. Competition analysis. Web Analytics. Traffic forecasting. Synergies with other digital areas.• Inbound marketing. Customer journeys identification. Amplification. Forecasting of content generation. Audience research.o Financial Services. Spain, Latam. o Google Search Console, BrightEdge, SEMrush, Adobe Analytics, Google Analytics, Screaming Frog, Google AdWords, App Annie, Sensor Tower---------Digital Marketing Analyst Jun 2015 – Mar 2016• SEO Analyst: tracking, scanning, proposing improvements and reporting (KPIs monitoring). Tactical improvement with focus on conversion (keyword-URL pair optimization and SEO captivity analysis reducing investment in other digital traffic channels). Agile methodology.• Governance definition for world top 10 insurance company in order to standardize digital marketing activities globally.• Processes redefinition in customer management prior to software technology implantation for hospitality company with presence in +30 countries. Show less

  • Digital Marketing Analyst

    Jun 2015 - Jul 2019

  • Accenture Digital Intern

    Dec 2014 - Jun 2015
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  Cheil spain

  Jul 2019 - Mar 2024

  Digital marketing manager - cro & personalization lead @samsung iberia

  Head of CRO & Personalization for Cheil Spain with full dedication to Samsung Iberia.• Definition and implementation of the personalization strategy in Samsung Spain (acquisition, retention and prospecting).• Performing tests to optimize user experience to improve the conversion rate. Reporting and analysis of web traffic and consumer behaviour to identify optimization opportunities and best practices.• Management of audiences served by the DMP and alignment with Paid Media, CRM and Social Media campaigns.• Working hand in hand with Analytics, Development, Design and Creative teams.• Execution of personalization actions aligned with campaigns and optimizations in the Portuguese market.• Alignment with European (UK) and Global (South Korea) headquarters on guidelines and digital strategic planning.o Consumer Electronics. Spain, Portugal.o Adobe Target, Adobe Analytics, Adobe Campaign, Adobe Audience Manager, Clicktale, Jira Show less

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  Philip morris international

  Mar 2024 - now

  Iqos.com & club ux/ui/cro sr. specialist