Experience

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  Firmenich

  Nov 2009 - Mar 2014

  • Budget and briefing analysis• Responsible for research logistics• Analysis of quantitative studies (fragrance validation, usage & attitudes studies) and qualitative studies (fragrance, brand and concept acceptance)• Responsible for creating presentations for Unilever, Reckitt Benckiser, Avon, Natura, etc• Responsible for the consolidation of the financial report for Marketing Research team from Brazil and other sites in Latin America• Experience in innovation projects (in house and with clients) Show less

  • Consumer Insight Assistant

    Jul 2011 - Mar 2014

  • Consumer Insights Trainee

    Nov 2009 - Jul 2011
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  Kantar

  Jan 2018 - Feb 2020

  Research executive

  • Responsible for budgets and commercial proposals• Planning of projects with Statistics team• Responsible for briefing meetings• Analysis of reports• Presentation of reports • Contact with clients and suppliers• Champion of Social Listening: educate and analyze social media as a part of brand recommendations

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  Johnson & johnson

  Mar 2020 - Oct 2021

  Category management and shopper insights specialist

  • Responsible for shopper training for all J&J categories and channels• Responsible for optimization of retail execution with J&J clients• Support key internal partners such as trade, sales and marketing teams with key insights and how to turn them into action• Disseminate and foment consumer centric thinking within J&J and its clients through workshops and deep dive analysis of channels, categories and brands

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  Brf

  Oct 2021 - Dec 2022

  Global strategy specialist

  • Translate the long-term ambition to short-medium term execution strategies with clear definition of where to play and how to win at global level.• Translate the global strategy to market strategies (Brazil & International) based on the market maturity levels and consumer needs• Deep-dive market understanding: category growth, key markets and growth trends, competitor landscape, key success factors• Mapping and prioritization of growth platforms from consumer needs’ perspective based on attractiveness & BRF right to win• BRF Situation analysis: understanding of starting point, key assets & challenges• Evaluation of winning supply and GTM models and designing of execution scenarios (in house and/or partnerships)• Structuring of execution roadmaps with key success metrics• Execution follow-up and strategy correction based on learnings and market changes• Coordinate global initiatives & bring visibility of status (strategic definitions & execution performance)• Ensure adherence to strategic definitions across the organization (innovation, category management, GTM..) and universal language about growth platforms• Engage and mobilize the organization for short-med term strategy discussions Show less

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  Ipsos brasil

  Dec 2022 - now

  Brand health tracking manager