
Timeline
About me
Former Microsoft, Twitch(Amazon) and Garena Free Fire +6 years of experience dedicated to support and career development of gaming creators.
Education
Esags- fgv
2012 - 2017Bachelor of business administration (b.b.a.) business, marketingActivities and Societies: Study Groups Projects of marketing sourcering and business strategy
Experience
Elter engenharia
Jan 2011 - Dec 2014Administrative assistantElter Engenharia is a small engineering who is dedicate to build large thermal equipment.In these four years, I have the opportunity to travel in Brazil and represent Elter for international Clients, always with the company engineer on my side.-Translator-Accountable for company finances and strategic solutions.-Direct contact with client to develop solutions.
Microsoft
Jan 2015 - Jan 2016Hr - internIn Microsoft I have the opportunity to work with the University Recruting LATAM team. My main priorities are:-Accountable for Microsoft internship program, interns development activities, such as trainings projects and career guidance. -Accountable for the Microsoft interns recruiting. -Events organizer for branding and awareness. Presence in career fairs, and close contact to the young public.-Responsible for Internal communications.-Date analysis and control reports(excel) .-Contact with partners to develop strategic actions to promove the Internship Program. Show less
Mmo coach
Jan 2016 - Jan 2016Sales / recruitment managerMerck serono
Jan 2016 - Nov 2016Marketing internMerck is giving me an opportunity to understand the pharmaceutical market and develop my marketing skills working with the Endocrinology product marketing team.Among my main responsibilities are:-Responsible for coordinating the shipping of devices for all Merck distributors,-Support of all marketing campaigns of Saizen (Merck Growth Hormone);-Focal point of the Account Managers for Internal Affairs.-Owner of internal projects, and reports creation;-Support on events, from the initial contact to the after evaluation;-Accountable for payment, and controlling of team purchases and events materials. Show less
Twitch
Dec 2016 - Sept 2019Business account managerTwitch is the world’s leading video platform and community for gamers, with more than 100 million visitors per month. We connect gamers from around the world by allowing them to broadcast, watch, and chat with each other. Twitch’s live and on-demand video platform forms the backbone of a distribution network for video game broadcasters including pro players, tournaments, leagues, developers and gaming media organizations. Twitch is leading a revolution in gaming culture, turning gameplay into an immersive video experience. Learn more at http://twitch.tv.Responsibilities-Develop and maintain a relationship with top tier creators-Create and educate partners to monetize using Twitch tools-Proactively gather feedback on Twitch products to present to internal stakeholders-Assist in the enforcement of the Twitch Rules of Conduct-Attend events and organize networking opportunities for creators-Plan, execute and regional events like BGS and CCXP-Develop a relationship with publishers and developers-Manage relantionship with esport orgs-Fully understand Twitch’s primary objectives alongside the partner objectives, and formulate strategies to help maximize goals and KPIs for both parties-Build regular reporting cadence and track projects against established goals and KPIs Show less
Garena
Oct 2019 - Jul 2021Key responsabilities:Launch of several marketing campaignsDevelop and maintain relationships with Free Fire communityCreate Content - communication material and engaging posts for social media channels with high levels of quality and timelinessSocial Media – create, manage, and be responsible for growing the game’s presence through twitter, Instagram, Tiktok, FacebookContent Calendar - Manage, schedule, and plan the content calendar for the aforementioned channelsCollect users' feedback from every possible source, and reply to users' questions on our social media in a professional mannerCommunicate with different types of players via tools such as Whatsapp groups and Facebook Messenger to develop better understandings of players and their needsDevelop close relationships with influencers and KOLs to understand their needsMaintain the brand tone and voice of the product alongside its reputationServe as our source of local knowledge Show less Responsibilities• Establish metrics for growing, engaging influencers' audience; regularly monitor & analyze results to make adjustments plans accordingly.• Selected meaningful sponsored influencers with insightful analysis, pitch them right with a reasonable package. • Work with other members of the publishing team, and the development team, to define influencer plans• Collaborate with different marketing stakeholders (community, esports) to build up a comprehensive marketing plan• Identify, build, and maintain relationships with key influencers and power users, and track the impact of that interaction• Keep key and top-tier influencers informed about the latest news on upcoming feature/product launches, major content updates, and event beats• Prepare and manage talent during live-streams to ensure the highest-quality broadcast• Represent Garena in Influencers and Community events and also help Garena to hold off-line gatherings to strengthen our bond with them• Manage content schedule and provide content suggestions to the influencers Show less
Community Manager
Sept 2020 - Jul 2021Senior Influencer and Players Coordinator
Oct 2019 - Sept 2020
Loud
Aug 2021 - Nov 2022Business managerKey responsabilitiesIdentify and approach business opportunities that might interest for our influencers Build long-term relationships with business partnersDevelop and manage a content and commercial strategy for top tier influencersCollaborate across different functions/departments to ensure a consistent and high level of service
Jon vlogs
Nov 2022 - Nov 2023General managerHelped executive Jon's vision and grow his platform. Over+500% growth in both revenue and media/content.My key responsabilities were:Contract Negotiation:Negotiate and finalize partnership agreements, ensuring terms and conditions are mutually beneficial for both the influencer and the brand.Collaborate with legal and finance teams to ensure contracts comply with company policies and legal standards.Relationship Management:Cultivate strong relationships with influencers, serving as the main point of contact for communication and collaboration.Provide guidance and support to influencers, ensuring they have the necessary resources and information for successful campaigns.Campaign Coordination:Collaborate with marketing and creative teams to develop influencer marketing campaigns that align with brand objectives.Manage logistics, timelines, and deliverables for influencer campaigns to ensure successful execution.Performance Analysis:Monitor and analyze the performance of influencer campaigns, providing insights and recommendations for continuous improvement.Utilize data and analytics tools to measure the impact of influencer collaborations on brand awareness, engagement, and conversions.Budget Management:Work closely with the finance department to manage influencer marketing budgets effectively.Track expenses, report on ROI, and optimize spending for maximum impact. Show less
Licenses & Certifications
Importância do marketing na transformação do seu negócio
Microsoft virtual academyOct 2015- View certificate
Business english
Intrax english institute - san franciscoFeb 2014 Advanced english - berkley & los angeles, ca
Kaplan international englishJan 2013
Languages
- poPortuguês
- inIngles
- esEspanhol
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