Experience

• 

  Asesoría caamaño caamaño

  Feb 2014 - Apr 2014

  Accounting department assistant

  Period of practices aimed at Accounting and Taxation of small and medium-sized companies in the area of A Coruña.Tasks carried out in the period: - Accounting and Taxation Areas: transfer of accounting entries, registration of suppliers and customers, valuation corrections of assets, social capital increases. Completion of models (VAT, intra-Community transactions, worker's withholdings...) and deliver them in official bodies.- Labor services: Variations in workers information, registration of companies in the Social Security, calculation of payroll and settlements, preparation and dispatch of parts of industrial accidents, requests for direct payment by IT and location of activity statement. Show less

• 

  Michelin

  Apr 2015 - Dec 2015

  Marketing assistant

  Marketing Assistant in the CFAM (Center of Training and Advice for Clients) Tasks carried out in the period:- Target selection for courses & campaigns carried out by the department. - Support in courses preparation for large clients and reporting.- Customer sales: Presentation of analysis and recommendation

• 

  Pull&bear

  Jul 2016 - Feb 2017

  Sales assistant

  Providing support to different positions in the store- Cashier, carrying out the pertinent transactions and opening and closing the till...- Sales Assistant, giving support to the customers - In the stockroom opening and placing new goods, changing prices...

• 

  Smartbox group

  Jul 2017 - now

  • Developing and leading the Marketing strategy, with focus on category & brand revenue growth.• Presenting analysis results and strategy plan to the C-level (global & local).• Analyzing partner and consumer insights and execute actions focused on: shopper/beneficiary satisfaction, partner engagement…• Leveraging HQ campaigns at a local level and adaptation to fit market needs.• Participating in sales negotiation, working closely with sales team providing support material to gain in-store space.• Managing the social media plan, focusinf on engagement and brand awareness. Show less Product Marketing Manager Spain and Portugal• Creation and Leadership:- Conducting regular presentation of the strategy plan to the C-level (global & local).- Definition of retail and digital marketing strategies for 2 countries (4 brands and more than 200 products), developing strong positioning for 2nd and 3rd brands in a mature market.• Market Analysis:- Panel performance analysis (GFK), performance monitoring for Smartbox/competition and action plan recommendations.- Consumers studies (briefing, development and result analysis), to identify new market opportunities and achieve category/product growth.• Stakeholder Management: - Leading transversal projects across Europe and adaptation to the local markets needs.- Close collaboration with contracting team, providing detailed briefs and market analysis to help them sign new deals.- Working closely with sales team providing tailored support material to gain in-store space.- Improve shopper/beneficiary experience with tech and sales teams.- Managing a team of 3 people (2 Product Managers & 1 Assistant). Show less Junior Product Marketing Manager Spain and Portugal:• Development of product strategy based on performance analysis for Smartbox Group and competition, to ensure growth of the brand and the category.• Quantitative and qualitative analysis to build strong product recommendations focused on consumer needs.• Coordinating the delivery of top-quality products working cross-functionally with:- Contracting team (EPD) providing detailed briefs ...- Sales providing tailored support materials to negotiate new in-store space- Production Managers (edition, content, design and publishing teams) during production period- Trade and Digital commercial teams to ensure distribution and presence of the products on all channels (retail/B2B/online) Show less

  • Brand Manager

    May 2021 - now

  • Senior Product Marketing Manager

    Jul 2020 - May 2021

  • Product Marketing Manager

    Apr 2019 - Jul 2020

  • Junior Product Marketing Manager

    Jan 2018 - Mar 2019

  • Product Marketing Intern

    Jul 2017 - Dec 2017